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ConvertKit Pricing – Which Plan is Right For You? (2021)


Learn about the pricing plans of ConvertKit and which email marketing plan you should choose for maximum results without wasting money.

ConvertKit Is the best mass email service for bloggers and content creators.

Since its inception in 2013, ConvertKit has emerged as one of the best email marketing tools. It is popular mainly for its intuitive, simple design and affordable pricing plans. Regardless of the size and scope of your email marketing strategy, ConvertKit has something for you

If you are thinking of using this platform for email marketing, make sure you have a clear idea about the pricing plans. In this post, we are going to discuss the ConvertKit pricing plans and help you choose the right plan. 

ConvertKit Pricing Comparison: Which Plan Should I Pick?

ConvertKit offers 3 plans including a free one. Whether you have a small or large business, you will find one of the plans suitable for you. Here are the plans: 

1. Free

Best ConvertKit Plan for People Who are Getting Started with Email Marketing

Convertkit pricing - Free option

If you have fewer than 1000 subscribers, the Free plan may be enough for you. If you are already using another platform but you are less than happy with it, you can easily bring your email list to ConvertKit. And you can do that for free. 

The Free plan allows you to use ConvertKit’s templates to build forms and landing pages. It gives you a limited ability to add tags. But that can be pretty useful. 

If you are just getting started with a consulting business, the Free plan can help you start building relationships with your target audience. 

When people subscribe through your landing pages and forms, they can download materials for free. You can send as many emails as you want, but the number of subscribers must not exceed 1000. 

The Free plan is basically intended for people who are interested in ConvertKit but are not yet willing to spend. That means, this plan is designed to give you some idea of what ConvertKit can do for you. 

2. Creator

Best ConvertKit Plan for Basic Automation and Sales Funnels

Convertkit pricing - Creator option

The Creator plan is for those who want to automate email sequences and sales funnels. If you notice that the Free plan is no longer suitable for your email campaign, the Creator plan will make things a lot easier for you. 

It starts at $29 per month. If you want to pay on a yearly basis, the price is just $25 per month. This way, you will end up saving $50 in a year. If you have already defined your target market and made an email list, you will find the Creator plan immensely useful. 

Pricing is basically determined by the number of subscribers. When you have more than 1000 subscribers, you will have to pay $49 per month. ConvertKit has a cost estimator that can help you estimate how much you will have to pay. 

If your list is clean, your pricing invoice will be low. An effective way to keep the cost low is to identify subscribers who never open your emails, and then remove those subscribers

As a rule of thumb, your income is directly proportional to the length of your email list. This is the reason why most users do not worry when the cost goes up. People who use this paid plan do not go back to the Free plan, because the benefits of the Creator plan far outweigh the cost. 

3. Creator Pro

Best ConvertKit Plan for Users Who Need Advanced Features

Convertkit pricing - Creator Pro option

The Creator Pro plan is for users who need some advanced features for running their email marketing campaigns. 

If you pay monthly, the plan costs $59 per month. Users who choose to pay on a yearly basis are charged only $50 per month. They can save $100 in a year. 

Like the previous plan, the cost depends on the length of your email list. When you have more than 1000 subscribers, you will have to pay $79 per month

You have to pay more as your list grows. The cost estimator helps you estimate the cost beforehand. 

The Creator Pro plan offers a 14-day free trial. So, before you pay, you have the opportunity to try out the features. 

This plan provides you with some features that can help you understand the people on your email list on a deeper level. As a result, you can easily establish a meaningful relationship with your audience. 

A great thing about the Creator Pro plan is that it allows you to use your subscribers to enlarge your audience. If your subscribers refer to their friends, you can reward the subscribers. That means, this plan gives you the real taste of automation. 

What Features Do The Different ConvertKit Plans Include? 

1. Features of the Free Plan

If you have fewer than 1000 subscribers, ConvertKit allows you to run your email campaign without spending a penny. Let’s see what features the Free plan offers. 

  • Have up to 1000 subscribers
  • Unlimited forms and landing pages
  • Subscriber tagging
  • Unlimited traffic
  • Sell digital products
  • Customizable domain
  • Build and launch courses
  • Email broadcast selling

With the Free plan, you can create unlimited landing pages using 30 templates. This plan has some limitations. But if you compare it to the Free plans offered by other platforms, you will notice that ConvertKit’s Free plan is generous

It does not include any sequences or automation, but you can get the basic things done. You can add tags to the form, but the options are limited. 

The Free plan allows you to  start collecting emails by setting up as many landing pages and forms as you want. To draw the attention of your audience, you can throw out a product idea or freebie. And if it works, you have a launch list to use. 

This plan makes it very easy to establish a relationship with your first 1000 subscribers by sending broadcast emails

Technically, you are allowed to collect as many subscribers as you can, but you will eventually need automation and other fancy features, for which a paid plan will be needed. 

There is a difference between the ConvertKit  Free Trial and the Free plan. The Free Trial gives you automation for 14 days. If you manage to collect emails during this trial period, you will have to pay after the trial period is over. 

If you are just thinking of trying out ConvertKit’s advanced features, choose the free trial. 

2. Features of the Creator Plan

If you are on the Free plan but now your campaign needs more features, the Creator Plan is for you. Here are the features that come with this paid plan: 

  • Unlimited landing pages
  • Managing 1000 subscribers
  • Selling digital products
  • Email broadcasts
  • Free migration
  • Automated funnels
  • Customer support via email

Creator makes it pretty easy to turn your visitors into subscribers. You can offer value by sharing your ideas, and thus cultivate an audience. There are many other mass email services, but not all platforms offer plans as handy and useful as ConvertKit’s Creator plan. 

Your relationship with your audience is the ground on which your business stands. With the Creator plan, you can send personalized emails to boost that relationship. 

If you are thinking of earning with eCommerce, the Creator plan can make things a lot easier for you. Whether you want to sell ebooks, newsletters, music or coaching, you will find this plan very useful

With the Creator plan, email editing is a simple process. Use the email designer to design your emails in the shortest possible time. 

The menu bar is clean and intuitive. The block formatting bar allows you to change color, fonts and alignment quickly. If you want to customize a part of the content, you can do so by simply adding an HTML bar. You do not have to view the entire source. 

The email automation tool makes it easy to create automated funnels. Based on the actions of a subscriber, you can customize the subscriber’s path. The only thing you have to do is to set up the rules. The app will do the rest. The automation rules are simple and easy to understand. 

ConvertKit has industry-leading integration partners such as Instapage, Gumroad, Shopify, Thinkific, Woocommerce, Zapier and WordPress. And the Creator plan allows you to integrate with these platforms. 

3. Features of the Creator Pro Plan

The Creator Pro plan is for large email marketing campaigns that need advanced features. Apart from the features offered by the Free and Creator plans, here are the features that come with Creator Pro: 

  • Subscriber engagement scoring
  • Newsletter referral program
  • Deliverability reporting
  • Change the URL of an email after it is sent
  • Facebook Custom Audiences
  • Invite your team
  • Priority support

If you are earning a living online and  planning to expand your activities, the Creator Pro plan is for you. It provides you with tools that match your ambition. This plan is for marketers who think big and aspire to achieve real abundance

The deliverability reporting feature allows you to have insights into different platforms such as Yahoo and Gmail. You can quickly figure out what happened if a particular subscriber complains about missing your email. 

The Facebook Custom Audiences feature allows you to spend your money in the most productive way. To target a specific audience, you do not have to create ad segments manually. You can directly sync the segments to Facebook. No need to search through lists or build from scratch

Invite Your Team is a feature that allows your team members to log in and out. In the settings, there is a simple drop down menu that allows you to easily switch accounts. 

Creator Pro plan users also receive priority support. If you submit a request, you will get a response within 15 minutes.

ConvertKit Alternatives: Pricing Compared to Its Competitors

1. Constant Contact

Best ConvertKit Alternative for Users with Little Experience Using Email Marketing Software

ConstantContact - Email marketing and more, made easy

Constant Contact is one of the strongest competitors of ConvertKit. The former offers more marketing applications for small businesses and organizations. Constant Contact seems better than ConvertKit in some regards. 

Its event management tools are very useful for sports competitions, online courses, charity events, entertainment shows, non-profit events, and educational seminars

Constant Contact also has more than 500 templates, and you do not have to be tech-savvy to use them. These templates are also divided into informational messages, niches, general business promotions, and seasonal and holiday niches. 

Constant Contact is also better than ConvertKit in terms of social media integration and comprehensive learning materials. 

This platform offers three paid plans and a 60-day free trial. The paid plans start at $20 per month. 

2. Sendinblue

Best ConvertKIt Alternative for Small Businesses

Sendinblue is the best all in one budget friendly mass email service with the most advanced features.

As an email marketing tool, Sendinblue is a cheaper alternative to ConvertKit. For small businesses, Sendinblue can be a better choice than ConvertKit. 

The starting price of Sendinblue is slightly lower than that of ConvertKit. However, as you have a lot more subscribers, Sendinblue gets significantly cheaper

Sendinblue’s Free plan allows you to store unlimited subscribers and send up to 300 emails per day. Apart from the free plan, the platform has three paid plans that start at $25 per month

Organizing contacts is easier with Sendinblue. The reason is that it allows you to create multiple distinct lists rather than just one list. That means, you do not have to separate the lists using tags or segments. 

3. Moosend

Best ConvertKit Alternative for Entrepreneurs

Moosend is the best email marketing tool that lets companies of all sizes create the most responsive newsletters.

Moosend is another strong ConvertKit alternative with a simple user interface. Whether you are running a small or large business, Moosend can help you engage your email subscribers and grow your business. 

If you are a blogger, Moosend can help you grow and maintain relationships with your audience. Many wildly successful bloggers are using this email marketing tool with great satisfaction. 

The Templates are visually appealing and super easy to use. They have a reasonable number of functions. 

In terms of product features, Moosend offers as many features as ConvertKit. Moosend has an image library, which is not available with any ConvertKit plan. This platform  provides better customer support than ConvertKit. 

Moosend has two predetermined pricing plans, a custom plan and a free trial. Pricing starts at $8 per month

4. Omnisend

Best ConvertKit Alternative for Companies with 10 to 50 Employees

Omnisend - Increase sales, not your workload - platform for ecommerce, email marketing, sms and automation

If you are a sales-driven eCommerce marketer, you can give Omnisend a try. Thanks to the amazing features and low price, the platform is regarded as a strong competitor of ConvertKit. 

Omnisend is cheaper than ConvertKit, easier to use, offers more features and better customer support

Thanks to the intuitive user interface, you can set up your email campaign even if you have never used any other email automation tool. 

Omnisend has two paid plans that start at $16 per month. Apart from these predefined paid plans, the platform has a custom plan. It also offers a free trial. 

5. GetResponse

Best ConvertKit Alternative for Entry-Level Digital Marketers

GetResponse - Get growing - Powerful, simplified tool to send emails, create pages, and automate your marketing

GetResponse is another popular email marketing tool known for its amazing features. GetResponse offers more robust automation features than ConvertKit.

For salespeople, GetResponse is a better choice than ConvertKit. The platform offers webinar automation builder, which is not available with any of ConvertKit’s plans.

GetResponse has three predetermined pricing plans: Basic, Plus and Professional. They start respectively at $15, $49, and $99 per month. There is also a custom plan called Max. You can try any plan free for a month.

ConvertKit Pricing FAQ

How much does ConvertKit cost?

ConvertKit has three plans: Free, Creator, and Creator Pro. The Creator plan starts at $29 per month and the Creator Pro plan starts at $59 per month.

The Free plan is pretty generous. It allows you to have up to 1,000 subscribers and send unlimited emails. You can also start selling digital products. However, this plan does not give you access to automation and other fancy features.

The Pro plan comes with some advanced features such as automated sequences and funnels, and free migration.

The Creator Pro plan, which is not very expensive, comes with a host of advanced features that you need for a large-scale email marketing campaign.

Pricing goes up as you have more contacts and use advanced features.

Is ConvertKit any good?

For content creators, ConvertKit is probably the best email service provider out there. It offers some really advanced features that make the process of building an online business easier.

ConvertKit’s automation and tagging features are powerful. Its free plan is generous, and the paid plans are pretty affordable. The platform is also known for providing great customer support.

Is ConvertKit better than Mailchimp?

Both ConvertKit and Mailchimp offer free plans. However, Mailchimp’s free plans seem more generous. Mailchimp’s free plan allows you to have 2000 subscribers and send up to 10,000 emails in a month.

On the other hand, ConvertKit’s free plan allows you to have up to 1,000 subscribers. No automations or reports are included. However, you can send unlimited emails.

MailChimp’s paid plans are more affordable than ConvertKit’s paid plans. In terms of features, Mailchimp has an edge over ConvertKit.

If you need highly advanced features for your email marketing campaign, choose Mailchimp. But if you just need some basic features such as simple list management and automation, ConvertKit can be a better option for you.

Is there a free version of ConvertKit?

Yes. ConvertKit has a free plan that allows you to send unlimited emails to 1,000 subscribers per month. To sign up for a free account, you do not need any credit card. There is no time limit for the free plan. You can use it for as long as you like.

Once you have more than 1,000 subscribers, you will need a paid plan. ConvertKit will ask you to add your card details.

Next Step: Choose the Right ConvertKit Plan for You

ConvertKit is an easy-to-use and robust email marketing platform. It is known for its automation, customization and some other great features. No matter what type of email marketing campaign you want to run, ConvertKit has a pricing plan for you.

And if you are still not sure whether you actually need those fancy features, just sign up for the free plan and see what ConvertKit can do for you. Give it a try. You have nothing to lose!

Written by
Anastasia Belyh
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