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Mailchimp Pricing – Which Plan is Right For You in 2021?


A detailed look into Mailchimp pricing and features. Find out which email marketing plan is right for you to grow your email list.

Mailchimp is the best email marketing tool for small businesses and non profit organizations

Mailchimp is the most widely known email marketing software. It is the go-to tool for businesses that take email marketing seriously. If this is the first time you are going to use Mailchimp, you are probably wondering which plan is right for you.

To get the most out of Mailchimp, choosing the right plan is of utmost importance. In this post, we will discuss the Mailchimp pricing plans and help you make an informed decision. Keep reading!

Mailchimp Pricing Comparison: Which Plan Should I Pick?

Mailchimp’s success can be largely attributed to its well-thought-out pricing plans.

Yes, there are other mass email services and some of them are even better in some regards, but Mailchimp remains the go-to tool for most businesses. The company offers 4 plans including a free one. Let’s take a look at them.

1. Free

Best Mailchimp Plan for Beginners Who Want to Test out Mailchimp’s Features

Best Mailchimp Plan for Beginners Who Want to Test out Mailchimp’s Features

Mailchimp offers a free pricing plan that allows you to send up to 10,000 emails to 2000 subscribers per month. If you are just exploring email marketing for your new business, you will find this plan very useful.

This is a great way to get started for free. As your business grows, you may consider upgrading to a paid plan.

The Free plan comes with the most basic features such as basic reports, segmentation behavior targeting, and social media integration.

Many small businesses find that the Free plan is enough for them, and therefore do not upgrade to a paid plan. This plan is pretty generous, and it has hugely contributed to the popularity of Mailchimp. 

The plan gives you access to limited templates. You also get customer support for the first 30 days.

2. Essentials

Best Mailchimp Plan for Frequent Email Senders

Best Mailchimp Plan for Frequent Email Senders

If your business needs to send more than more than 10,000 emails every month, the Essentials plan is a good pick for you. Businesses switch to the Essentials plan when they notice that the Free plan is no longer enough for them. The price is $9.99 per month.

With this monthly plan, you can send emails 10 times the number of contacts. That means you can send 10,000 emails if you have 1000 contacts. The pricing depends on your list size. As your email list grows and shrinks, the pricing fluctuates. 

Of the three paid plans, this one is the cheapest. It gives you access to email templates. Before you send the emails, you can see how they will appear to your email clients.

With the Essentials plan, you can use a maximum of 50,000 contacts. This plan does not offer multi-variant testing.

The Standard plan is for small and medium businesses. You can have up to 50,000 subscribers. If the number of subscribers exceeds this limit, the price will incrementally go up.

3. Standard

Best Mailchimp Plan for Fast-Growing Businesses

Best Mailchimp Plan for Fast Growing Businesses

The Standard plan starts at $14.99 per month. Most people sign up for this plan because it works well with most email marketing strategies. The monthly limit set is 12 times the maximum number of contacts.

Compared to the Essentials plan, the Standard plan has a higher cost. But this plan comes with some advanced features such as advanced CRM features, multi-state automations, and retargeted ads for social media.

4. Premium

Best Mailchimp Plan for Users Who Need More Customization

Best Mailchimp Plan for Users Who Need More Customization

If your business requires storing more contacts and optimizing your marketing strategies, the Premium plan may be the best pick for you. This plan comes with powerful marketing tools.

The base price, which is $299 per month, includes 10,000 contacts. You will have to pay more as your contact count increases.

The Premium plan allows you to store a maximum of 200,000 contacts. In a month, you can send a huge number of emails — up to 15 times the number of your maximum contacts.

This plan is for large and ambitious businesses. If you are running a business and looking forward to creating real abundance, you will find the Premium plan immensely useful. 

Mailchimp offers easy ways to customize. The support team helps you make the best use of your Premium plan. If you encounter a problem, the team will help you troubleshoot it. Premium users get priority assistance with their billing needs.

What Features Do The Different Mailchimp Plans Include?

Before you pick a plan, let’s see what features come with different Mailchimp plans. Understanding these features will help you make an informed decision.

1. Features of the Free Plan

The Free plan is the best pick for beginners looking for a way to create campaigns and grow their audience. This plan provides you with Mailchimp’s basic tools and features. Here are the features that come with the Free plan:

  • Audience dashboard
  • Segmentation
  • Tags
  • Purchase behavior
  • Behavioral targeting
  • Subject line helper
  • Marketing engagement
  • Websites and domains
  • Basic templates
  • Landing pages
  • Content Studio
  • Creative Assistant
  • Social posting
  • Pop-up forms
  • Basic reports and recommendations
  • Single-step automations
  • Marketing calendar
  • 30 days of support via email

Reporting, CRM and abandoned cart email are some advanced features. There is a limit to the number of subscribers. In a month, you can send up to 10,000 emails to 2,000 subscribers. If you are just getting started, it is a pretty good number.

The most notable limitation of the Free plan is that when you send campaigns, your communications will bear a Mailchimp Self-Promotion badge.

2. Features of the Essentials Plan

Of the three paid plans, Essentials is the cheapest. If you are running a small email campaign but the Free plan is not enough for the campaign, Essentials is for you. It gives you some great advantages over the Free plan. 

  • Removal of the Mailchimp branding
  • A/B testing
  • Access to all email templates
  • Previews of emails in different inboxes. 25 previews per month
  • Ability to deliver emails by time zones

The Essentials plan provides you with reports including click maps, revenue, subscriber activity and domain performance. You can collect additional data by integrating Mailchimp with Google Analytics

If you already have a target market, this plan will help you quickly expand the market. However, the Essentials plan comes with some limitations and restrictions. You can have a maximum of 3 audiences and 50,000 contacts. And you are allowed to send up to 500,000 emails in a month.

3. Features of the Standard plan

The Standard plan is the most popular of all Mailchimp plans. If you have a decent business and you are trying to grow it, you will find the Standard plan very useful. The best thing about Standard is that it helps you understand your audience. 

You get the following features with the Standard features, along with the features that come with the Free and Essentials Plans: 

  • Advanced audience insights
  • Custom template designs
  • Retargeting ads
  • Event-based automation
  • Customer Journey Builder
  • Delivery by time zone
  • Multi Step custom workflow
  • Testing for social posts

You can offer your products or services in the most effective way only if you understand your audience. Mailchimp’s data-backed recommendations make the process easy. 

Retargeting Ads is another useful feature. Most people visiting your website for the first time are not likely to buy anything. Therefore, it’s important to bring those visitors back. The Retargeting Ads feature makes it super easy. 

You can send emails to your subscribers in different areas according to their different time zones. Even if your subscribers live in different countries, emails are delivered to them when it is a good time for them

Onboarding series and multi-email campaigns are sophisticated processes of automation. Custom forms can be integrated with both Facebook Pages and company websites.

4. Features of the Premium Plan

Premium is the most expensive of the three paid plans. The plan starts at $299 per month. Premium is expensive, no doubt, but it comes with some pro features that can do a lot for your organization. The Premium plan offers all the features that come with the other 3 plans, plus the following features: 

  • Advanced segmentation
  • Unlimited seats
  • Multivariate testing
  • Phone support

The Advanced Segmentation feature lets you create segmentations based on demographics, email activity and purchase history. Advanced segments are more sophisticated than the basic segments. 

With Comparative Reports, you can group campaign reports and conduct some statistical research.

The Premium plan also allows you to do multivariate testing, which comes handy when you need to test the body message and the subject line at the same time.

This plan does not put any limitation to the number of users. Various team members can have role-based access.

In addition to chat and email support, you will get phone support. Yes, the price tag is a bit high, but you will probably have no objection to the price tag if comparative reports and multivariate testing are important to you.

Mailchimp Alternatives: Pricing Compared to Its Competitors

As an email marketing service, Mailchimp is an industry favorite because of its great features and business friendliness. However, many users are looking for Mailchimp alternatives as some are cheaper, and offer better features and customer service. Here are some notable ones:

1. Constant Contact

Best Mailchimp Alternative for Less Tech-Savvy Users

Constant Contact is the Best Mailchimp Alternative for Less Tech Savvy Users

Since its inception in 1995, Constant Contact has helped numerous small businesses with their email marketing strategies. Now the company has over 600,000 customers. 

Constant Contact has a 30-day free trial. There are two paid plans that start at $20 per month

Constant Contact is better than Mailchimp in terms of customer service, ease of use and deliverability rates

If you have a small business that requires simple list management, you should probably choose Constant Contact over Mailchimp. You will get high quality customer support even if you have a relatively cheap plan.

2. ConvertKit

Best Mailchimp Alternative for Freelancers

ConvertKit is the best Mailchimp Alternative for Freelancers

If you are a small businessman or freelancer looking for an email marketing service to make money from your blog, ConvertKit is a better option for you than Mailchimp.

ConvertKit does not come with a drag-and-drop editor. So, if you have some technical knowledge and you know how to use an HTML editor, you will like ConvertKit.

In terms of segmentation capabilities, ConvertKit has an edge over Mailchimp. With ConvertKit, managing subscribers is pretty easy.

ConvertKit has a free plan. It has two paid plans, Creator and Creator Pro that start at $29 per month and $59 per month respectively.

3. Sendinblue

Best Mailchimp Alternative for High-Volume Senders

Sendinblue is the best Mailchimp Alternative for High Volume Senders

Sendinblue is a good option for high-volume senders, partly because it is significantly cheaper than Mailchimp. If you are not a fan of Mailchimp’s pricing, you are going to love Sendinblue. It has a free plan and three paid plans that start at $25 per month.

Sendinblue does not set a limit on the number of contacts. The pricing depends on the number of emails you send. So, if you have a lot of contacts and you send very few emails per month, Sendinblue will make you happy. 

Sendinblue offers everything you need for email marketing. You get marketing automation, CRM, advanced segmentation and SMS for a reasonable price.

4. Moosend

Best Mailchimp Alternative for Small Businesses

Moosend is the best Mailchimp Alternative for Small Businesses

Moosend is an affordable and robust email marketing tool with a simple user interface. If Mailchimp’s expensive pricing plans give you panic attacks, consider using Moosend. It has a free plan that allows unlimited customer segmentation.

Moosend makes it super easy to manage lists for your agency or eCommerce business. The automation builder, which comes with every pricing plan, is fast and reliable

On average, Moosend is 30% cheaper than Mailchimp. Yet, it provides sophisticated segmentation and an amazing customer support.

Moosend is also proud of its impressive interface and deliverability rate. Apart from the free plan, Moosend has two paid plans that start at $8 per month.

5. Omnisend

Best Mailchimp Alternative for Established Marketers

Omnisend is the best Mailchimp Alternative for Established Marketers

Omnisend has emerged as a reliable email marketing tool, a strong competitor of Mailchimp. eCommerce businesses of all sizes are in love with Omnisend.

For email campaign building, Omnisend’s features are more eCommerce-friendly than Mailchimp’s. Omnisend’s Segmentation feature is also pretty impressive. For these reasons, not only business owners but also wildly successful bloggers are using Omnisend. 

Omnisend has a more sophisticated automation than Mailchimp. The automation workflow is remarkably more visual. Pricing depends on the number of subscribers you have, and the number of emails you send.

To tailor your workflow, you can also use conditional splits around your customers’ engagement, demographics, and shopping behavior.

If you are an established marketer working for a while in the eCommerce industry, feel free to choose Omnisend over Mailchimp. Omnisend offers a free plan and 3 paid plans. The paid plans start at $16 per month.

Mailchimp Pricing FAQ

How much does Mailchimp cost?

Mailchimp has a free plan that allows you to have 2,000 contacts and send up to 10,000 emails per month. Apart from the free plan, Mailchimp has 3 paid plans: Essentials, Standard and Premium. They respectively start at $9.99, $14.99 and $299 per month.

Pricing basically depends on the size of your audience. No matter which plan you choose, there is a limit on the number of emails you can send per month. You will have to pay additional charges once you have exceeded your contact limit. There is also a pay-as-you-go plan that requires you to send only for the emails you send.

Is Mailchimp any good?

For most people, Mailchimp is the best newsletter service out there. If your email marketing strategy requires integration, you should probably choose Mailchimp.

Whether you are a blogger, eCommerce marketer or business owner, you will find Mailchimp’s Google and social media analytics integration features very helpful.

Mailchimp is now more than just an email marketing tool, and that is part of the reason why it is so popular. If you are looking for an all-in-one solution, feel free to choose Mailchimp.

Features such as automated drip campaigns, landing pages, and forms make it very easy to run opt-in based campaigns. Setting up customer profiles is super easy on Mailchimp, thanks to their built-in CRM.

Can I use Mailchimp for affiliate marketing?

The simple answer is: no, you can’t. You cannot expect to receive affiliate commissions by promoting Mailchimp.

Using affiliate links is a direct violation of Mailchimp’s terms of service. If you use an affiliate link and get caught, Mailchimp will ban you.

Mailchimp helps you maintain relationships with contacts. On the other hand, the main point of using an affiliate link is to promote a product or service. Mailchimp does not allow its users to send URLs with affiliate links.

Mailchimp has a system that scans for affiliate links. If it detects an issue, Mailchimp will suspend your account. If a blacklisted link is accidentally sent via Mailchimp, they will notify you and resolve the issue.

Next Step: Choose the Right Mailchimp Plan for You

Whether you are an aspiring marketer or running an organization, Mailchimp can help you leverage email marketing. Mailchimp is highly popular for its customization, automation and other smart features. If used properly, this email marketing automation platform can be a game changer. Better yet, you can start off for free.

If the Free plan does not meet your requirement, choose a Mailchimp plan based on the number of emails you have to send. The final decision is up to you, because you know what you want to achieve with Mailchimp.

Written by
Anastasia Belyh
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