Mailchimp vs Constant Contact: Which is Best in 2024?

Updated Aug 6, 2023.
mailchimp vs constant contact

Are you a solopreneur or a freelancer looking for newsletter creation software for sending sporadic campaigns?

Maybe, you are looking for a versatile yet simplistic solution with plenty of marketing automation, lead nurturing, and analytics features to grow your business?

Or perhaps, you prioritize quality phone, live chat, and email support over any decorative features, but you don't know whether to choose Mailchimp or Constant Contact or maybe even an alternative?

Yes, both platforms can help you grow your email list and elevate your website with hundreds of integrations, but, how do they apply to your specific requirements?

No matter if you are working solo or a part of a growing business, you will find the answers to these questions in this article.

Mailchimp vs Constant Contact Comparison: Which Email Marketing Service Wins?

Constant Contact

One of the most popular email marketing software on the market, Constant Contact allows you to set your account up in minutes.

Constant Contact is one of the most popular email marketing software on the market

Through its email marketing service, you can upload contacts in multiple ways, allowing you to export contacts from a third-party program and import them automatically with an app, plugin, widget, or manually upload them through a spreadsheet.

Once you import your contacts, the software will equip you with powerful automation and segmentation tools that will enable you to send targeted automated emails to the right contacts at the right time.

If you are running classes, seminars, workshops, fundraisers, or demos, Constant Contact has got you covered with its event registrations and management capabilities.

You can send branded email invites and gather an audience, share detailed landing page information through social media links, collect custom registration data like preferences, guests, and promotion codes, sell products through the registration page and collect payments, and check all the attendees' information through the real-time reports.

Constant Contact Branded email invite features
Source: Stratupstash

Avail from the exposure from Facebook, Instagram, and Google Ads to elevate your website and fill your every email list with can't-miss emails with customizable templates, image library, intuitive editor, and A/B testing functionality to pick the best subject lines for your automated emails.

Utilize the single and multistep automations and map out your branching points for the most accurate and purposeful triggered email series.

Interaction tracking and reporting functionality let you gain valuable insights into campaign performance and help you understand the best actionable steps for your future campaigns.

For great deliverability and always-knowledgeable and available customer support, as well as more email customization options and ready-made templates at disposal, choose Constant Contact.

Interaction tracking and reporting functionality
Source: Hostingpill

Don't worry about getting the hang of the software, because the phone and live chat support help you tackle any issues or misunderstanding you come across during any stage, so you can jump right on their Email plan without a doubt if you have made the right choice for growing your customer relationships and producing real results.


Mailchimp is a leading marketing automation solution with some of the most affordable features at the highest quality.

Mailchimp is a leading marketing automation solution with some of the most affordable features at the highest quality

Unlike Constant Contact, Mailchimp offers free membership for new businesses with up to 2.000 contacts and one audience included, as well as a marketing CRM, creative assistant, domain registrar service, website builder, forms & landing pages, and more.

While there are other free and cheaper email marketing services out there, the difference in email marketing ROI Mailchimp generates not only justifies the already affordable pricing but makes you wonder why it isn't more expensive.

Mailchimp will deliver a full-service marketing CRM functionality at every level, audience segmentation tools, a dashboard to track all your campaigns as they progress, and in-depth interactive analytics that will let you understand and improve your automated emails.

Apart from social media ads, post scheduling, custom domains, and landing pages, Mailchimp will market your brand through various additional channels like the free website builder, creative assistant, API, and SMTP transactional emails.

The design process is more than flexible with customizable templates, photo editing software, image library, and A/B testing of all content elements.

MailChimp Reporting
Source: Mageplaza.

Mailchimp drastically improves on Constant Contact's single-step automation, offering pre-built automations, welcome & birthday messages, event and behavior-based automations, abandoned cart emails, product retargeting and recommendations, etc.

The multi-step automations include a visual automation builder, multiple starting points, branching points, pre-built journeys, dedicated explore pages, and more.

Real-time campaign analytics and detailed data on all the key campaign metrics, as well as a click map, automatic data visualization, and ROI tracking across all channels, make Mailchimp not just great at sending email campaigns but also analyzing and developing more effective strategies each time.

If you are on a tight budget yet have ambitions of staying competitive and growing your company, Mailchimp is the best tool to assist you in the beginning stages and provide you with more advanced features as you move up the scale.

With their 24/7 email, live chat, and social media support, Mailchimp will give you its expert guidance and resources along with advanced automation features and all-encompassing A/B testing capabilities, which will help you unify your message across all channels and put the customer first, so go on and try them for free today.

Ease of Use

Constant Contact

Constant Contact is noted for its simplicity and user-friendly interface, constructed of ready-made templates and drag-and-drop email composition tools, allowing the small business owners inexperienced with email marketing to pick it up fast.

Since the layout is so logical and minimalistic, there aren't too many options to distract you and you can get anywhere in the software within a couple of clicks.

Constant Contact is noted for its simplicity and user friendly interface
Source: Systoolsgroup

The ease of use is noticeable in all capabilities, enabling you to create campaigns quickly and easily and reuse them again, just like uploading a contact list via Excel or CSV file is always effortless.

All design elements and processes like editing and uploading are easy to manage and require little time while accessing and understanding the back-end summary tools is just as easily attainable as email sending and drafting.

When in need of inspiration for your campaigns, you can always check some successful examples of newsletter examples, templates, and designs.

Constant Contact simplifies operations and creates a hassle-free mechanism, allowing you to easily set up branded templates for other individuals, customize emails within the design portal whether it's arranging the preheader text, modifying custom colors, implementing interactive gifs, and much more.

Constant Contact tailors the dashboard depending on how much email marketing experience you have and whether you have used the software before.

This is why you get asked certain questions the first time you log in, and different content is displayed based on the answers you provide, so the software provides a more basic and streamlined version of the dashboard with six key actions you can take and explanations for each task if you are a less experienced marketer.


Although the use of color in Mailchimp is used sparingly for a strategic effect of drawing attention, the dashboard is to the point and enables you to search for relevant integrations in seconds, as well as customize your color and fonts, resize your images with the built-in photo editor, add text and filters, and much more.

The overview of all email campaign creation steps in one dashboard Mailchimp provides, with a checklist-style user interface that brings the steps closer to your understanding, enables you to prioritize your dashboard activity while being guided every step of the way.

Checklist style user interface
Source: Annexcore

The extended usability of Mailchimp's in-app messaging can be noticed in the various help messages that pop up when you are using certain features.

The messages explain how you should use the feature and what are its benefits.

Mailchimp will simplify if you don't know what A/B testing is, the same way it will explain to you how you can utilize segmentation to elevate your email campaigns.

Even with the expansion and additional features, Mailchimp has attained its user-friendly quality, generating the base features in a highly intuitive workflow, guiding you to quickly finish your account set-up and connect your store.

Mailchimp Finished Onboarding
Source: Kinsta

Everything after that like creating your first email, adding contacts, newsletter design tools application, and campaign sending won't feel like a chore as Mailchimp is superb at helping businesses get started on the platform.

Organizing your contacts is effortless in Mailchimp, and creating a contact list is easy since you can paste a copied email recipient list, use a previously-created segment, or set filters for a subset of contacts.

Apart from the pre-designed templates, Mailchimp allows you to decorate your transactional emails, postcards, landing pages, and websites with tools that are as easy to use as they are to navigate.

Winner: Mailchimp

While one of the best Mailchimp alternatives, Constant Contact, creates good starting points for creating your first-time campaigns, Mailchimp's in-app tips and explanations ensure step-by-step guidance regardless of the tasks you are trying to accomplish.

Email Creation, Email Design, Email Templates, and Flexibility

Constant Contact

Constant Contact's smart editor enables anyone to design and customize stand-out email templates, as well as equips its users with the possibility to use the built-in templates.

Constant Contact's smart editor built in templates
Source: Uxctrl

A library of 240+ templates ensures you will never run out of choice when creating your automated emails, while the branded template builder enables you to tailor your emails to match the company's website, aligning your designs with the brand color and style by entering the website's URL.

You can enrich your marketing automation campaigns by creating templates with inserted images, videos, social media buttons, and access the media library that stores all your company's assets.

With the image library allowing 2GB of storage, you can store your logos and other images with a maximum 5MB file size, while the free and paid stock photos can be accessed directly through the software.

The editor lets you modify your text preferences with different colors and access Google Fonts, while the blog post teaser feature allows you to import PDFs which transform into interactive emails.

Starting an email campaign in the automation, survey & polls, donations, sign-up forms, or events category is apart from being a surefire lead magnet strategy, an effortless process that ensures you will reap the benefits of any campaign whenever you want to revisit or copy it.

Search for campaigns by date or keywords, or through the recents tab, and grab any company logo, color scheme, social media linking ideas from your past designs.

The integrated marketing calendar lets you schedule emails based on holidays and other events, while the recurring email functionality enables you to celebrate birthdays and anniversaries.

The abandoned shopping cart emails are easy to create and enable you to follow up on potential customers, which is a result-producing lead magnet strategy for direct-to-consumer retailers and e-sellers.

A comprehensive email marketing service like Constant Contact allows you to edit individual blocks of content and display specific content blocks to certain customers, depending on factors like their location, age, purchase history, and so on.

Apart from elevating your compelling emails through Eventbrite events automatically linked to your event page, integrating your Constant Contact account with Eventbrite will enable you to decorate your emails with RSVPs, polls, downloadable coupons, donation options, products, buy buttons, and more.


Mailchimp's drag-and-drop editor is straightforward in its approach to email creation and you have access to more than 100 templates and designs that fit any message.

MailChimp Email Designer
Source: Webascender

You simply choose the layout you like the most and create eye-catching emails through the design tools that will make your customized designs look amazing on any device.

If the goal is to attract as many potential customers to your website through a lead magnet strategy, Mailchimp will enable you to choose between regular and automated emails to start this process.

An HTML email with a plain-text alternative is what you will come across in a regular campaign while the Automated campaign enables you to send messages automatically to tagged contacts, allowing you to welcome new subscribers, make announcements, send follow-up and storytelling emails, or wish someone a happy birthday.

While the plain-text campaign uses no pictures or formatting, the multivariate testing campaign lets you test up to 8 different email variations to see which one produces the best results.

Mailchimp multivariate testing campaign
Source: In.pinterest

Apart from the A/B testing functionality that lets you set specific campaign goals, Mailchimp's other unique email creation feature is the commenting section collects comments from multiple users within a campaign.

The Mailchimp email marketing service lets you create email drip campaigns through a range of templates for different purposes, activating an automated email sequence when a customer takes certain action at set intervals.

Mailchimp equips you with templates such as newsletter sign-ups, win-back campaigns, transactional email, order notifications, cart abandonment.

While there is an HTML editor that allows you to design your templates and provides code examples and other tips for the process, the existing templates are much simpler to use, enabling you to quickly import images, add text, schedule posts with a specified number of batches, preview and test before email blasting, and more.

Winner: Mailchimp

Although some of its advanced features are a bit more complicated to understand, Mailchimps's editor looks and feels more modern and faster and the templates Mailchimp offers are more stylistic with greater flexibility as compared to Constant Contact's larger quantity.

Optin Forms and Landing Pages

Constant Contact

Optin forms

In this round of the Mailchimp vs Constant Contact match, we'll see how an inbound marketing approach like opt-in can help you make money online with each tool.

After the opt-in form is sent to a potential customer, they can choose to accept the requested permission for you to send them promotional material and other types of brand content.

After the confirm opt-in is activated, the contacts signed up to your email list will be sent an automatic confirm opt-in email, through which they are asked to confirm their subscription.

The contacts who don't click on the confirmation link will be labeled as “awaiting confirmation” in your account, and they won't receive any further emails from you.

When a contact clicks on the confirmation link, they will be added to your email list, your welcome email will be automatically sent to them, and you are ready to start sending emails.

While designing the forms, you will find the description box, basic field options, email lists from which you can add or remove different recipients, and the embedded forms have a limit of 200 sign-ups per day.

Landing pages

Creating a landing page in Constant Contact will allow you to share information and video content, share a portfolio of listings and promote specific goods, provide event, program, or limited-time offer details, make announcements with a focused call-to-action without a full website maintenance responsibility.

Creating a landing page in Constant Contact allows to share information and video content
Source: Websiteplanet

An easy yet effective lead magnet strategy, presented in shoppable and lead generation versions, landing pages in Constant Contact are created in minutes and they include cross-channel sharing, real-time reporting, and instant contact nurturing.

Through lead generation landing pages, you will be able to collect visitor information in exchange for a promotional message or an incentive, and you can customize the name, email, phone number, birthday, and much more information.

Add your logo, headline, fill-in form details, incentive description, CTAs like RSVPs, coupons, contests, giveaways, subscriptions, downloadable content to compose the perfect landing page.

It wouldn't be one of the best email marketing services without a proper vehicle to expose the exquisite design to the masses, which is exactly what Constant Contact ensures through social channel promotion, unique page visitor, contact and conversion number tracking, and automated emails that maintain the connections with the new leads.


Optin forms

Mailchimp utilizes both single and double opt-in sign-up methods, and you can make changes for audiences for GDPR, compliance, or other reasons.

You can automatically generate an easy-to-use regular sign-up form, customize it and share the URL on your website or with subscribers across your digital channels.

Mailchimp automatically generate an easy to use regular sign up form
Source: Kinsta

When you need a shareable sign-up form for each audience that doesn't require you to work with the HTML code, the regular sign-up form will be a perfect choice.

Recommended for users familiar with custom coding is the advanced hosted form which provides the paid account users with the capability to create and edit hosted sign-up forms and response emails.

The advanced hosted form is Recommended for users familiar with custom coding
Source: css-tricks

If you prefer it, you can handle sign-up form errors on your own and hide certain fields in advanced forms.

You can quickly add a sign-up form to any page of your Mailchimp website with the sign-up form content block or the pop-up sign-up form, and if you built your website through another service, you can use the pop-up or the embedded form.

Mailchimp website with the sign up form content block
Source: help.pixpa

Landing pages

Mailchimp gives you the tools you need to design a shareable landing page and collect new contacts, boosting your audience by gathering leads' email addresses in exchange for free downloadable content, limited-time offers, or something else.

Mailchimp shareable landing page and collect new contacts
Source: Mailmuch

You can design a simple sign-up form content block with an email address field for your audience to enter their address, and you can add more fields for more details.

It takes just a few minutes to design beautiful landing pages that will make people want to join your audience and buy your products, and for starters, Mailchimp lets you bring your free website and landing page under one domain.

Before you launch anything, you can test out your products, messages, and ideas, and then you can highlight your top sellers or promote your latest product collection with product imagery from your e-commerce site.

Mailchimp enables you to offer free downloads, hold contests, set up your landing page so it automatically tags contacts based on their interest, store all images in the content studio, combine forces with social ads to promote landing page products and special offers.

Mailchimp offer free downloads, hold contests, set up landing page so it automatically tags contacts
Source: Claudiatrujillo

Winner: Mailchimp

Mailchimp is regarded as one of the best email software today because it offers more design flexibility in the opt-in forms, testing options for the shoppable and lead generation landing pages, automatic tagging based on customer interest, and similar features which make Mailchimp more equipped for attracting new consumers than Constant Contact's more restricted options.

List Management and Segmentation

Constant Contact

Apart from having different lists, Constant Contact allows you to add tags to your subscribers, and you can filter contacts by subscription status, email lists, tags, and manual search.

Additionally, you can assign custom notes to your contacts and save useful individual information.

For adding tags, you just need to click on the contact's name and add the desired tag, personal notes, phone number, or any other contact fields.

Constant Contact has a strong contact management functionality that will help you grow your email list, by suggesting you to build a sign-up page and collect more emails for your website, add an option for the users to send messages, connect to additional apps, and more.

Just like with its list-building functionality, Constant Contact enables you to segment your contacts with basic conditions like clicks and opens, but not transactional data.

Constant Contact enables to segment contacts with basic conditions
Source: Fool

If you connect Constant Contact with Shopify, you can generate segments by using data from your online store.

So, since Constant Contact doesn't offer transactional data segmenting directly, you can segment the users who had only one purchase from the regular buyers, and the ones that haven't purchased in a couple of months, and so on with the online store data.


Mailchimp's segment builder is a stand-out machine-learning model that automatically generates segments based on previous customer behavior, and with the dynamic segments, you don't have to add or remove the customers manually.

Although managing contacts in Mailchimp can at times be more complicated, the versatile email marketing service gives you a pack of options to manage your audience.

The platform prompts its users to utilize their tags, giving you the chance to segment your customers by their last name, birthday, promo subscriptions, and any other specific information you collect.

Mailchimp audience fields and merge tags listing
Source: Renzojohnson

Filtering users by their profile and interest is also possible in Mailchimp, and you can create many groups to assign your contacts to, without managing multiple lists with the same subscribers.

You can segment your lists based on clicks and opens, subscriber's locations or recent purchases, or even create a special list for subscribers who have spent a sizable amount on your products.

Winner: Mailchimp

While Constant Contact is more simplistic in contact management than Mailchimp, the latter does a better job at suggesting and creating relevant content for each group of subscribers.

Marketing Automation

Constant Contact

Through the use of set triggers, email marketing automation enables you to simultaneously send emails to a list of recipients that share a common characteristic, and Constant Contact will help you define the criteria for recipients going on your email list and find a list for each subscriber.

Constant Contact Create an Automation Email

Constant Contact offers a couple of basic automation options such as welcome, birthday, and anniversary emails, as well as behavior-based drip campaigns for which you can determine the period between the emails for.

You can follow up on an automated welcome email you send to new contacts with a new email series triggered by how the recipients engage with the first email, counting if the subscriber opened the email or clicked on a certain link within an email.

Apart from the birthday and anniversary emails, Constant Contact will equip you with the list-building tools that will let you deliver highly valuable and relevant content to subscribers and make money online with higher ROI (an average return of $42 for each $1 spent).

Convert a no into a yes and resend emails with a changed subject line, and influence your non-openers from the first try to check your new message.

Incorporate your Shopify store into emails and send automated emails to first-time customers, or attract new subscribers with Facebook lead ads.


Overall, Mailchimp offers more advanced automation capabilities than Constant Contact.

Mailchimp offers more advanced automation capabilities than Constant Contact
Source: Mailmunch

You can integrate your Mailchimp account with your website and send emails to users based on their website activity, sending them an email after they have viewed a specific product page, or send emails to customers who go to a specific page on your website through your campaign by using goal integration.

The customer journey builder gives you total control over automation, allowing you to customize and adapt to each customer's journeys for the most common customer interactions through starting and branching points, as well as specific actions that trigger the interaction-based messages.

You can try the customer journey builder in a free plan, and purchase it later with the higher plan if you choose to.

The customer journey builder gives total control over automation

Mailchimp is an email marketing service with several different automation options which include welcome emails for new sign-ups, birthday and special event emails, product retargeting emails for recipients that didn't complete a purchase, printed postcards as a response to abandoned carts.

You can reward your top buyers with special discounts and promo codes for high-value customers, while the automated emails addressing shopping cart abandoners serve great as direct reminders.

The only drawback of Mailchimp's automation functionality is that it is included only in the paid plans.

Winner: Mailchimp

The possibility to set up triggers based on visitors' online behavior along with personalized product recommendations, purchase follow-ups, and total automation control with the customer journey builder that Mailchimp provides simply overshadows Constant Contact's basic capabilities.

Ability to Sell Digital Products Directly From Emails

Constant Contact

If you don't have your e-commerce store or a website where you can sell goods and services, a shoppable landing page is a great alternative to sell your products and make money online.

You can easily set up an online store for free and collect payments directly from customers, and if you share your landing page in a Facebook or Instagram ad, the description will be carried over to other platforms.

When customers purchase a product from your store, they can opt into an email list of your choice, so that you can send them targeted automated emails in the future.

Constant Contact will ensure you can make an enjoyable email that will drive your readers to purchase without being too overwhelming, with the URL of your shoppable landing page easily shared in an email as a purchase incentive.

Hyper-focused on helping your customers complete a purchase through email, a shoppable landing page will encourage the buying option by either sending the email out to a segmented section of your email list or through an ad on social media or Google.

Through email, all the built-in purchase elements will be delivered to a target, including product info, payment processing, tax and shipping calculation, creating a smooth checkout experience.

Through email, all the built in purchase elements will be delivered to a target
Source: Delosinc


Just like Constant Contact, Mailchimp enables you to sell digital products directly from your landing page, and create paths through which customers will be guided towards purchase with emails directly or with gift cards, discounts, and so on.

Mailchimp enables to sell digital products directly from landing page
Source: Techcrunch

Mailchimp will help you construct an enticing description of your product/service and a clear CTA (call-to-action) as the final stage of the customer's purchasing journey.

When constructing a sale-focused email, Mailchimp will assist you by creating a sense of urgency through expiration dates for your discount codes, countdown timers, flash sales, out-of-stock item highlights, as well as phrases like “ends soon”, “one day only”, “last chance”, and so on.

Scarcity, special offers, social proofs, unique value propositions are all methods that Mailchimp will assist you with, and with the domain claim service, customizable templates, and flexible editor, you will be able to design a purchase-encouraging email with the enticing product title, description, imagery, and checkout button.

The Product Recommendations builder
Source: Marketingland

Winner: A Tie

With some research indicating greater primary inbox deliverability with Constant Contact, and Mailchimp offering the domain claim service, more customizable templates, and reliable shoppable landing page design assistance, we can see the benefits of both providers benefiting you at an equal measure.

A/B Testing

To find out what resonates best with your recipients and make sure you create the best possible version of an email, a tool like A/B testing will allow you to test different variations of your subject lines, email content, images, CTAs, and send time.

Constant Contact

Constant Contact doesn't offer an A/B testing functionality, leaving you to choose between sending one “perfect” version of the email or spending hours designing multiple email versions.

Conversions visitors rate results analysis AB

This means that to test subject lines, email copy, or images before sending them for the first time, you will have to conduct the split testing manually.

You will need to create two new contact lists, in which you will separate half of your subscribers to each group and send different email versions to different groups, and check which version produces better results.

Constant Contact has only recently introduced a subject line A/B testing functionality, and it's available only in the Email Plus plan.


Unlike Constant Contact, Mailchimp will equip you with a comprehensive A/B testing functionality, making it extremely easy for you to split test different elements of your emails lime subject lines, names, content, and send time.

You can conduct your campaign testing across the whole list or segment a specific percentage, while also having the freedom to decide what factor determines the winning version, whether these are click and open rates, total revenue, or something else.

Also, you can utilize report statistics to determine which elements you will give the advantage to when deciding on a winning version, through the manual selection in the drop-down menu.

After you send your test having chosen to have the winner decided based on criteria like open rates, you can convert and pick the manual selection instead.

Winner: Mailchimp

This round of the Mailchimp vs Constant Contact face-off is a no-brainer, with the full-on A/B testing functionality of Mailchimp outclassing the lack of functionality and limited access in Constant Contact.

Email Analytics and Reporting

To maintain a stable revenue and take calculated risks that will enable you to make money online for a prolonged time and develop through the process, you will need performance insights consistently that will show you what works and what doesn't.

Constant Contact

Through Constant Contact, you will have access to the number of opens, clicks, forwards, and bounces for each email campaign you conduct.

Using the software's “Did Not Open” email report you can identify your unengaged contacts and win them back quickly through special management campaigns specifically designed to capture the attention of the previous non-openers, avoiding sending the same email that didn't work.

You will also get to see the activity tab with logged updates, exports, and removals.

Get a count of all clicks for each contact, and check which contacts are visiting your website, reading your blog post you link from your newsletter, clicking on the product links, to understand what is the next logical step in the follow-up campaign with the enhanced click reports.

The enhanced bounce management functionality will allow you to utilize comprehensive bounce reports and clean your list from outdated email addresses.

The contact activity stream will open the doors to the history of each of your contact's engagement with your content, including newsletter clicks and opens, event invitation clicks and opens, notes, and everything else.


Going with the theme of the article so far, Mailchimp gives everything that Constant Contact offers including more advanced features.

Mailchimp equips you with in-depth reporting capabilities that allow you to measure campaign success through interactive graphs.

Mailchimp equips with in depth reporting capabilities
Ssource: Pinterest

Apart from delivering to you the insights on the click-through, open, and bounce rates, Mailchimp enables you to track ROI across your website, social media accounts, email lists, integrated store as well as the click map overlay which Constant Contact doesn't have.

In the report overview, you will see a summary of a campaign's performance that captures everything from recipients, audience, orders, average and total order revenue, clicks per unique opens, forward opens, last opened and clicked, top links clicked, and much more.

Mailchimp email campaign report

Through the activity menu, you can view or export a segment of recipients who interacted with your campaign through opens, clicks, bounces, and so on.

To understand how good each tracked URL performed in the campaign, you can check the links tab and find the list of all tracked URLs with the number of total and unique clicks for each link.

Integrating Good each tracked URL performed in the campaign

Winner: Mailchimp

The latter took all the punches in this Mailchimp vs Constant Contact round as Mailchimp's in-depth reporting capabilities cover a lot more ground when analyzing audiences' responses and campaign elements that draw the most recipient interaction.

Email Deliverability Rates

This is one of the most important rounds in the Mailchimp vs Constant Contact battle, and it happens to be the hardest one to pick a clear favorite for your email list and website.

Constant Contact

Constant Contact puts its best efforts into making sure your emails don't end up in the spam folder and they utilize the spam check tool to do so.

The spam check tool forecasts if your email campaigns have the potential to face deliverability issues, and this email marketing service delivers an average deliverability rate of 98%.


With the assistance of the abuse-detecting tool Omnivore, Mailchimp ensures you distribute appropriate content by predicting unethical practices that may cause spam detection before distribution.

The average deliverability rate for a Mailchimp website or email list ranges from 96% to 99%.

Mailchimp Email Deliverability Rates
Ssource: Emailmarketer

Winner: A Tie

While the deliverability rate also depends on the reputation and verification of the content, it is safe to say that both tools provide a high deliverability rate, both with Constant Contact's consistency and Mailchimp's proactive ethical practices.

Integrations, Extras and Add-ons

Constant Contact

Constant Contact integrates with the major CRM software and social media channels that will help you grow your email list, update your contacts between your Constant Contact account and other applications, and make your website and social media presence more prominent.

Constant Contact MarketPlace Databases & CRM

The integrations include Facebook, Eventbrite, Shopify, WordPress, Salesforce, Quickbooks, Gmail, Outlook, and more.

You can add to your list-building success by reaching new audiences, promoting events, adding your online store products directly into your emails, engaging prospects, clients, and partners through real-time CRM, importing your contacts from your various other platforms, and much more.

Adding online store products directly into emails

A powerful CRM integration like Nutshell, for example, will help you build stronger customer relationships and make money online, through a native integration that gives the already reliable email marketing service a boost through automatic email campaign subscription rules that save you a bunch of time.

While HubSpot and Pipedrive are established CRM tools, Nutshell's one-click data integration allows for instant contact syncing between the two applications.

Each subscriber's page in the Nutshell CRM shows the list a person is assigned to, their open and click rates, and all interactions they've had with your emails.


Apart from having official integrations with platforms like Shopify, WordPress, Magento, WooCommerce, and BigCommerce, Mailchimp integrates with over 700 tools in total as compared to Constant Contact's 450.

Mailchimp integrations

Whether it's allowing you to extend your reach on social media through targeted emails, using accounting information to present relevant special offers, location information gathered with accounting and billing tools for geo-targeted campaigns, or something else, Mailchimp will have an app to integrate with for the goal you have in mind.

From Zendesk and other call center software and Linkedin to WooCommerce, Zoho, or Eventbrite, Mailchimp will ensure you can easily monitor your campaign activity, sync your customer and order data for task automation, and so much more.

Like with Linkedin, you can promote your brand through Instagram, Facebook, Twitter, while CMS systems like Wrike, Bitrix24, and Airtable help you boost your subscriptions by elevating brand awareness.

Monitoring what your customers are saying can help you react quickly and always be ahead of your competition, and social listening tools will complement the social media channels and CMS systems in boosting your subscriptions through that process.

Social listening tools will complement the social media channels and CMS systems

Just like Constant Contact, Mailchimp allows you to integrate with top-tier CRM systems which help you set up lead nurturing campaigns, target prospects according to the buyer's journey, upsell through emails, and more, but with a wider selection of tools to choose from.

Winner: Mailchimp

While Constant Contact does provide more digestible search functionality, Mailchimp's sheer volume and quality of integrations it places at your disposal are the most important factor at the end.

Customer Support

Constant Contact

Constant Contact has a reliable, noteworthy 24/7 phone (available 6 days a week), email, and chat support that's composed of attentive, patient, and knowledgeable customer support representatives ready to help you at any time with any issue.

Just on the first frontier, Constant Contact provides you with access to its knowledge base and help center community where you can find relatable solutions, while their team gives you a call to ask how they can help you with the set-up and service as soon as you sign up for an account.

You even get to attend online or in-person training events if you request to, and the Twitter and crowdsourced support systems are available all week long including the weekend evenings.

Constant Contact Review
Source: Websiteplanet

If you enlist special support from marketing and technical advisors, this functionality only will cost you an additional fee while the remaining support capabilities come out of the box.


While Mailchimp does provide access to a knowledge base with instructional videos, it is the lack of personal contact in their customer support mechanism that puts them below Constant Contact.

While their support team is available 24/7, you can only gain access when you upgrade to a paid account, and even then, you will get the email and live chat support only.

Mailchimp support options

Mailchimp justifies its lack of support with its G2-certified ease of use, but their article and resource library and third-party expert directory are either not enough or too expensive.

Winner: Constant Contact

With no real access to phone support and a heavy reliance on the platform's ease of use, Mailchimp can't compare with Constant Contact's all-around phone, email, and live chat support available in the free plan, securing its place among the best newsletter software tools to purchase in 2021.

Mailchimp vs Constant Contact: Pricing Plans and Value for Money

Constant Contact

For the first 60 days, you can use Constant Contact for free and import up to 100 unique contacts, and after the free trial, you can upgrade to their Email or Email Plus subscription plan.

Constant Contact Pricing Plan

The Email plan will cost you $20 per month, and you will be equipped with unlimited emails, 1GB of file storage for up to 3 users, with a variety of email marketing, contact management, marketing automation, marketing channels & engagement, website, online store, and support features at your disposal.

The Email plan supports up to 500 contacts and social media marketing tools such as Facebook, Instagram, and Google ads, while the advanced Email Plus plan provides you with automation, event marketing, surveys & coupons, polls, online donations along with all the features of the Email plan.

You can see the difference between the two plans in the email marketing features they offer, with the Email Plus plan shown on the right.

Constant Contact email marketing features

The Email Plus subscription will cost you $45 per month for up to 10 users and with 2GB file storage, 501 – 2.500 contacts, and this plan is more suitable for high-volume email marketers and eCommerce users.

The bigger your email list is, the more expensive your Email Plus subscription will be with the lists containing over 5.000 contacts going over $125.

While there is no free plan, Constant Contact offers a %15 discount if you pay for 6 months or a year in advance, while nonprofit organizations and charities receive a 30% discount.


Mailchimp offers a Forever Free plan that allows up to 2.000 subscribers and enables you to send 12.000 emails each month.

Mailchimp Pricing Plan

While the free plan doesn't provide any detailed reporting capabilities, you still get the marketing CRM functionality, a creative assistant, a website builder, forms and landing pages, Mailchimp domain, free reports, automation, guides, and 30-day email support.

Their least expensive Essentials plan starts at $9.99 per month, which is excellent for small businesses, solopreneurs, and freelancers looking for unlimited subscribers and emails, up to 50.000 contacts, and 3 audiences, all email templates, multi-step journeys, etc.

In the Essentials plan, you won't miss out on custom branding, A/B testing, engagement reports, advanced segmentation, email delivery tools, 24/7 email & chat support, as well as a bunch of other capabilities.

Mailchimp Essentials plan features

Mailchimp's Standard plan starts at $14.99 per month, and it is catered towards businesses that want to accelerate their growth without spending a fortune on enterprise-volume capabilities.

The Standard plan holds up to 100K contacts with 5 audiences included, as well as the customer journey builder with the branching points, send-time optimization, behavioral targeting, custom templates, dynamic content, and a whole lot more.

The Mailchimp email marketing service also offers an enterprise-level solution with advanced features for pros who need 200K contacts and unlimited audiences for $299 per month.

For infrequent sending, you can purchase credits and move to one of the pricing plans when your business grows its requirements.

Purchase credits for infrequent sending

In Mailchimp, the charities will receive a 15% discount and there is no free trial, but Mailchimp is much more flexible, providing solutions if you are on a tight budget and just want to send an email here and there.

Even when you invest in your email list and website growth and purchase the advanced features, their second and third-tier plans are 2 and 3 times less expensive than the Constant Contact alternatives, yet they come with equal if not better capabilities.

Winner: Mailchimp

The Forever Free plan and the middle-ground plans that are twice three times less expensive than the Constant Contact alternatives are more than enough reasons for Mailchimp to win this round in the battle for a superior email marketing service.

Constant Contact and Mailchimp Alternatives to Consider

1. ConvertKit

Best Email Marketing Service for Professional Bloggers, Authors, and Marketers.

ConvertKit is the Best Email Marketing Service for Professional Bloggers, Authors, and Marketers

ConvertKit is extremely easy to use, yet very powerful when conducting website and list-building operations, allowing you to offer content upgrades and incentives through email sign-up forms.

Automated emails are the perfect vehicles for constructing appropriate responses and sending drip campaigns, while the unique segmentation functionality enables you to separate the interested from the purchasing customers.

Apart from the high-quality targeted email marketing campaigns, ConvertKit will place beautiful email templates, A/B testing, landing page builder, smart workflows, and more at your disposal.

Due to the many paid newsletters being specifically designed for creators and professional bloggers, ConvertKit is the most fitting email marketing service in the online writing industry.

Just like with digital products, you can sell subscriptions within one platform.


The 14-day free trial will allow you to test the service to its fullest capacity, while their cheapest plan starts at $29 per month.

ConvertKit Pricing Plan

Not only there is a 30-day refund policy, but ConvertKit’s subscription package offers a free plan, while the advanced features like the newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences come with the Creator Pro plan.

2. GetResponse

#1 Simplistic Email Marketing Service for Small Businesses.

GetResponse is the Simplistic Email Marketing Service for Small Businesses

The straightforward interface enables you to easily navigate and get the hang of the tools which will enable you to send the most eye-catching yet functional automated emails.

The to-the-point email campaigns will boost your profits, with the drag-and-drop builder will enable you to construct high-quality emails with the segmentation capabilities allowing you to send any number of emails specifically designed for a certain group of contacts.

Getresponse Dashboard

Beautiful responsive forms, landing pages in all styles, comprehensive A/B testing, unsubscribe tracking, autoresponders, third-party integrations with lead generation tools like OptinMonster, SalesForce, Google Ads, HubSpot, Google Docs, ZenDesk, and more are all present in GetResponse's powerful business-growing package.

With email, you also have live chat and phone support, while the help section contains a ton of guides, and video and webinar learning material to help you solve anything.


GetResponse provides a 30-day free trial, while their entry-level plan costs $15 per month.

Getresponse Pricing Plan

The most robust landing page software and one of the cheaper Constant Contact alternatives GetResponse, that's less expensive than Constant Contact and offers more features, while the email creation preferences it takes into consideration allow you to construct automated emails that generate the most clicks and opens.

3. Moosend

Best Email Marketing Automation Software for Customizing Responsive and Appealing Newsletters.

Moosend is the Best Email Marketing Automation Software for Customizing Responsive and Appealing Newsletters

Just like Mailchimp, Moosend will equip your team with advanced list segmentation, A/B testing, drag-and-drop editor, powerful automation capabilities with feature-rich free plans for freelancers, startups, and small businesses.

Moosend stands out with its refined interface, fully-fledged automation capability, forms and landing pages as enhanced lead magnet mechanisms, better support options, and high deliverability rates.

The software allows you to gather user data through sign-up and opt-in forms, as well as construct and segment an email list for every subscriber group.

A customer-oriented email marketing service like Moosend will guide you towards maximizing your deliverability rates.

In Moosend, you will have the opportunity to use a sophisticated automation workflow builder equipped with in-built automation templates.

You can avail of detailed insights into your campaigns through superior analytics and reporting capabilities.


Apart from the free plan that offers unlimited emails, Moosend is available at $8 per month with the Pro plan.

Moosend Pricing Plan

With an industry-leading low-priced entry plan and a free subscription option with unlimited emails, it's not like Moosend devalues this affordability with limited options, rather, you will be equipped with top-of-the-line analytics/ROI tracking, A/B testing, customizable CTAs, drip campaigns, dynamic content, lead qualification capabilities, and more.

4. Sendinblue

Best SMS & Email Marketing Software for Small Businesses.

Sendinblue is the Best SMS & Email Marketing Software for Small Businesses

SendinBlue will enable you to make beautiful and highly engaging emails with their simple drag-and-drop editor that's perfect for beginners and marketers with little experience.

You can send transactional emails, automate your workflows for flawless follow-up campaigns, and segment your users by any criteria you deem noteworthy.

The software's AI algorithms will help you ensure the best email deliverability and calculate the best time to send bulk emails.

Sendinblue Email Dashboard
Source: Comparecamp

Their completely free subscription plan will equip you with unlimited contacts for up to 300 emails per day, only thing is that the emails will contain the software's branding.

If a completely free email marketing software is your top and only priority, you can always check out the best money-saving and list-building tools which offer these free subscription plans.

When incorporating the SMS functionality, the pricing will vary depending on your sending requirements, while their entry-level subscription plan Lite is priced at $25 per month.


Among Sendinblue’s pricing plans, they do offer a free subscription, and their most basic paid plan will cost you $25 per month.

Sendinblue Pricing Plan

The Lite plan won't have emails with the Sendinblue logo, and along with email support, A/B testing functionality, and advanced statistics, there will be no daily sending limit while the improved Premium plan now offers a landing page builder, sales CRM,live chat and Facebook Ads for expert guidance for growing your business.

Mailchimp vs Constant Contact FAQ

What is Constant Contact?

Constant Contact is an online marketing company that caters primarily to the needs of small businesses, enabling small business owners to launch and monitor high-quality email marketing campaigns, as well as build and sell through websites and online stores.

Through the use of elaborate email marketing tools and integrations that enable exposure on social media platforms among other things, you can elevate your brand awareness, communicate with your customers and offer guidance, encourage sales with discounts and purchase-provoking CTAs, and improve your performance with each new campaign using data from real-time reports.

Who uses Constant Contact?

Most commonly, small businesses in the marketing and advertising industry use Constant Contact as the email marketing service of their choice.

As far as the distribution of companies using Constant Contact by the industry goes, apart from the marketing and advertising businesses,  nonprofit organizations and retail business lead the way, followed by civic and social organizations, hospital and healthcare, education management companies, restaurants, and more.

As for the world-known and enterprise companies, Constant Contact is used by The Henry Ford company, SAG-AFTRA, The American Red Cross, Whole Foods Market Inc, and much more.

What are the biggest limitations of Mailchimp?

Having a membership-based site with WordPress and PayPal integrations can create difficulties for users planning to have subscription or membership sites to accomplish their goals.

With the right to suspend or cancel your account reserved in Mailchimp, one too many unsubscribe notifications or spam complaints can put your account on thin ice and you need to ensure that you have tested every email before sending it.

With the email templates being pretty basic and unimaginative, you will need to spend additional time and money importing your or changing the existing forms to achieve a more attractive look.

For high-volume use, Mailchimp can be tedious and demanding as the tool restricts its users from sending out emails to only one list at a time, and you can't send the list you have customized to multiple subscriber lists at once.

Is Constant Contact better than Mailchimp?

While Constant Contact does offer industry-standard customer support, it can't compete with Mailchimp's advanced features and customization, all with a free plan and cheaper subscription plans at every level.

Add to that unlimited image hosting and reporting, and you have a pretty one-sided Mailchimp vs Constant Contact fight, in which Mailchimp scores higher in almost all categories.

When we are talking about attracting and cashing in on leads in the online course, affiliate marketing, or blogging industry, there is no better email marketing service to make money online than ConvertKit.

Next Step: Turn Your Email List into a Money-Making Machine

You have seen the value Constant Contact can bring to your team with laser-focused reliability and customer support that's available 24/7 in all forms, as well as the ease of use that makes creating profit-boosting email campaigns easy.

In the same way, you have witnessed the very affordable yet advanced functionalities of Mailchimp, which include all-around enhanced customization and a platform perfect for creating, sending, and analyzing email campaigns, with plenty of additional benefits like third-party integrations, online behavior-triggered campaigns, and much more.

For the small and growing businesses looking for alternatives, we have provided the top-performing Sendinblue, extremely affordable Moosend, super simple GetResponse, and the blogging-tailored ConvertKit.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.