The Ultimate List of Gmail Statistics for 2023

Updated Dec 2, 2022.
Gmail Statistics

Gmail has come a long way since its humble beginnings as an email hosting service for Google employees in 2005. In 2021, Forbes magazine declared Gmail the best webmail service provider in the world, which has increased its popularity to over 1.8 billion active users worldwide.

The service is continuously evolving to meet the needs of its users. In the past year, we've seen new features like Smart Compose, which uses artificial intelligence to help you write emails faster, and Confidential Mode, which gives you more control over the sensitive information you share.

Looking ahead, the latest Gmail statistics show that we can expect to see even more innovative features from them. This blog post will look at some interesting Gmail stats, facts, and trends that can be divided into usage, user demographics, and email marketing.

Key Gmail Statistics

  • Gmail is the most popular email client worldwide, with a market share of over 70%.
  • Over 56% of Gmail users check their email on mobile devices.
  • The average Gmail user sends or receives over 90 emails per day.
  • Over 75% of Gmail users say they would find switching to another email service difficult.
  • Over 60% of businesses use Gmail for their email needs.

General Gmail Statistics

1. Gmail accounted for roughly 27% of all email opens.


That’s up slightly from 2020 when it accounted for 26% of all email opens. Apple iPhone is the only email client that scores higher with 29% email opens. The other top email service providers on the list include Apple iPad with 10% and Outlook with an unexpectedly low email open rate of 7%.

2. Millennials believe Gmail is the second most important application they cannot live without.

(AudienceProject, Ofcom)

The most technologically adept generation, Millennials, are frequently searching for innovations in the digital space. It was, therefore, not surprising when asked which is their top three indispensable apps they utilized most.

Amazon topped the survey's list of must-have applications for Millennials, receiving 35% of the vote. Gmail came second, with 30% of respondents citing it as a necessary component of their daily lives. Facebook came in third with 29% of the vote.

In a survey on the same age group in 2020, Facebook came first on a list of top smartphone apps Americans cannot live without. Gmail maintained its third-place position in 2019 at 9%, with a lesser percentage of 8%.

Additionally, Ofcom discovered that 89% of consumers claimed they use Gmail regularly and that approximately 26% of customers use the service at least daily.

3. Over 20 billion emails have been migrated to Gmail over the years.


Gmail's useful migration feature helps the Google team migrate over 28 million email accounts daily. Thanks partly to Google's simple and dependable migration service, most migrations can be finished in under a day and frequently in just a few hours.

4. In 2021, Gmail ranked as the 12th most popular search query.


According to Google search statistics, “Google” was the most frequently used search term in the first quarter of 2021. “Gmail” was the 12th, and Hotmail dropped to position 18, while Yahoo landed at position 20.

5. The longest downtime in Gmail history lasted about 2.5 hours.


The service's longest outage came in 2009 when it was down for almost 2.5 hours. The outage revealed that “Gmail,” “Gfail,” and “IMAP” were trending online during the incident.

6. In September 2014, Hackers leaked 5 million Gmail logins on a Russian Bitcoin site 2014.

Of the 5 million, 1% of the passwords leaked had a combination of letters, numbers, and symbols. Less than 8% of the compromised passwords had more than ten characters.

The depressing reality is that just 8% of users even bothered to create complex passwords to protect their privacy. Even more horrifyingly, “password” and “123456” were the most widely used passwords.

Of the passwords leaked, 42% were mixed numbers and lowercase letters. Although it might seem wise to combine lowercase letters and numbers in their passwords, the scenario changes when we look into the most popular combinations. Examples like abc123 are on the list because they can be guessed by anyone attempting to log into the account and don't necessarily require a hacker.

Lowercase letters made up all but 39.84% of the exposed passwords. Only lowercase letters were used in over 40% of the leaked passwords. Password, qwerty, love, dragon, and welcome were the most popular.

Although Gmail suffered in the short term, the leak was beneficial in the long run. To protect users, Google urged them to be aware of their Gmail habits and introduced stricter regulations and guidelines for new users. Use one of the best password generators and best password managers to create and store strong and random passwords.

Tips to stop Password Hackers
Source: Cspire

7. 4/5 of internet users utilize a webmail service like Gmail monthly.


Only Japan and China had usage rates lower than 75%. Notably, usage is unaffected by demographic differences. More than 75% of all internet users, regardless of age or gender, claimed to have used a webmail service recently.

Gmail Usage Statistics

8. In 2025, projections show that there will be 376.4 billion emails sent and received every day.


That's over 3.7 million emails sent every second! In contrast, only 306.4 billion emails were sent in 2021. Gmail statistics from Statista continue to show us that:

People send over 100 billion emails and over 150 billion emails through Gmail daily. Gmail users collectively send over 2.5 million emails per minute. Gmail users in the United States send an average of 3.8 messages per day and an average of 7.6 messages per day in India.

Number of Email Send and Received per Day
Source: Oberlo

9. Over 75% of Gmail users access their email on an Android or iOS device.


Gmail usage statistics reveal that webmail (39.9%) is the second-most common way users access emails, followed by desktop with a share of 18.2%.

Smartphones are now the standard way of accessing the web, no matter the type of content you’re looking for. Whether watching videos or scrolling through social media and business-oriented apps – most consumers prefer the convenience of using a smartphone versus a desktop when going online.

10. 60% of companies in the US use Gmail.

(Customer Stories, Checkpoint)

Every business needs an email to communicate with stakeholders, but a lot goes into email hosting technology, which can get pricey. Unlike most of its competitors, Gmail offers free email hosting and web-based email services, which attracts small to medium businesses.

A report from Customer Stories states that 92% of startups in America use Gmail rather than getting a different email service provider or their own dedicated email domain.

11. Gmail is the most used email service provider, with more than 1.8 billion users globally.

(Statista, SaaS Scout, Smart Insights)

Take note – in 2021, the world population was 7.9 billion, with 4.67 billion having access to the internet. Around 4,147 billion of those internet users have an email, which is close to 85% of all internet users globally. Gmail boasts over 1.8 billion active users.

There was a huge increase from around 35 million active users in January 2012, around 900 million in May 2015, 1 billion in February 2016, 1.5 billion in October 2018, and over 1.7 billion in January 2020. Forecasts show that the number of email users will reach 4.594 billion in 2025, and Gmail users will increase to over 2.5 billion in 2022.

Estimated Gmail Users
Source: Rocketblocks

12. Gmail G Suite has 2 billion users worldwide.

(Google, 9 to 5)

G Suite is one of the most successful Google services with functions that benefit companies and business owners. According to Gmail statistics for 2022, businesses that use Gmail accounts can now get around the requirement of having an obligatory “” at the end of their email accounts, thanks to G Suite.

Depending on what you want to call your firm, it enables businesses to set up a Gmail account under Google with the extension “” G-suite users can also access other essential Google products like Google Drive, Google Photos, Google Hangouts, Google Docs, and Google Sheets.

13. Gmail is the most widely used supplier of email inbox technology across 25 nations.


Russia was the only nation where Gmail lagged behind a regional email provider. Of the 25 nations evaluated for the report, 82.6% of consumers in Indonesia use Gmail. The service has the largest overall market share.

14. 61% of Americans ages 18 to 29 use Gmail.


Comparatively, 54% of Americans ages 30-44 use Gmail. Among Americans aged 45 to 64, that ratio falls to 36%. Interestingly, the number of people using Yahoo Mail tends to increase with age; although only 19% of the youngest age group uses email service providers, 31% of those 65 and older do.

According to Gmail statistics, more Americans are using Gmail for personal and business reasons. Gmail has witnessed a 20% growth in usage for business purposes during the past year. There are more than 205 million Gmail users in the US alone.

With over 247 million users, the United States has the largest Gmail user base worldwide, followed by 120 million Gmail users in India. The final countries in the top five with the most Gmail users are Brazil, Canada, and Japan.

Mail Age Divide
Source: Statista

15. The average Gmail user is 31 years old.


The same survey from Mashable also revealed that while most Gmail users read messages about mobile, software, and web apps, they largely disregard messages regarding politics, health care, and dentistry. According to Mashable's comprehensive Gmail user persona, the typical Gmail user was a masculine, liberal, educated individual in their thirties.

Gmail Account Statistics

16. The average Gmail account is worth $3,588.85 on average.

(ZDNet, Backupify)

That amount is a bit old and could be even higher today. So why does ZDNet say the average Gmail account is worth thousands and what factors determine an email's worth?

The price of your inbox is calculated based on the number of assets transferred or kept in your inbox. In other instances, it refers to the conversation's opportunity value. In either case, there are undoubtedly countless ways that losing access to your account might have an immediate detrimental impact on your life.

The figure is based on the average number of emails an account can store, the average time to compose an email, and the time it would take to write those emails again if they were lost. The Gmail value calculator aims to demonstrate how beneficial a straightforward email backup can be.

Backupify did a study to determine the value of the average Gmail account to emphasize the value of digital data on your account. The research showed that the average Gmail account holds roughly 17,640 messages and is worth about five times more than a laptop!

17. The average Gmail user typically has 1.7 accounts.

(Radicati Group)

No one has a fraction of an account. To elaborate on the point: most consumers have multiple Gmail accounts. The Radicati Group conducted research and discovered that the average email user had multiple accounts to keep track of various conversations (i.e., personal and work emails).

18. More than 5,700 emails are stored on an average Gmail account.


Even though several folders are included, you'll probably never need to refer to so much data. So why now do a bit of decluttering?

Gmail Features Statistics

19. Google provides its customers with 15 gigabytes of storage to split among their Gmail, Google Drive, and GMB accounts.

(Google, Wikinews)

Google decided to give each customer 2 GB of free email storage in honor of Gmail's first birthday. Later, it was decided to boost this number further because some top customers needed even more storage.

In 2012, Google first increased the Gmail storage cap to 7.5 gigabytes before increasing it to 10 gigabytes. Less than a year passed while the 10-gigabyte cap was in place. Google stated in 2013 that customers would receive 15GB of unified storage free of charge.

20. On April 2, 2021, Google discontinued the “Inbox by Gmail” app.

(Indian Express)

When Inbox by Gmail started in 2014, Google attempted to make a simpler email service that allowed users to add personalized touches to their messages. Since then, all these functions have been added to the core Gmail service, and Inbox by Gmail is no longer needed. In April 2019, Google decided to terminate the service.

21. Gmail is available in over 105 languages.


Do you speak Catalan or Sinhala? Gmail supports all those languages and constantly adds new ones. According to Gmail usage data, non-English speaking countries now use the service more frequently.

Gmail Inbox Content Statistics

22. 68.4% of all incoming messages on Gmail are tagged as Promotions.

(Marketing Charts)

According to recent interesting statistics, most emails received by the average Gmail inbox contain some commercial intent and are therefore tagged as Promotions. The fact that over 68% of all incoming messages can be categorized as advertisements is another example of how readily we give our personal information to websites and applications eager to annoy us with messages continually.

That is hardly surprising given that email marketing has a 3200% return on investment (ROI) and that the best email marketing services have become incredibly effective. Only around 10% of incoming emails contain meaningful information.

23. Messages tagged as Promotions often have a high inbox placement rate of about 84.5%

(Marketing Charts)

According to a study by Marketing Charts, out of the more than 6 billion messages sent to Gmail users' inboxes during the first week of October 2021, promotions were the ones that showed up first in email inboxes the most, followed by those tagged Social (87.21%) and Updates (86.8%).

In this study, the placement percentage for emails without a clear classification was about 55.5%. Additionally, the researchers discovered that messages tagged as Promotions (19.2%) had the lowest engagement rate.

24. 22.1% of all incoming messages are labeled as Updates.

(Marketing Charts, Sendgrid Email Benchmark Report)

Information concerning user purchases is included in this category, including receipts and shipping updates. According to email statistics, only one in ten Gmail users find the sorting options useless and wrong.

According to Gmail ad statistics, marking messages as updates increases the likelihood that users will read them. 28% of messages marked as updates are read by users, suggesting that they find these communications very important.

Gmail Spam Statistics

25. Spam makes up less than 0.1% of emails in the average Gmail inbox.

(Gmail Labs)

That's one out of every 1,000 emails. If you can recognize spam emails, it only takes a few seconds to press the delete button. According to Google, most emails in users’ inboxes will be ones they want to read. Thanks to Gmail machine learning algorithms for assisting in sorting emails and blocking spam.

The company declared in 2015 that less than 0.1% of emails you get would be spam, and since then, the technology has only advanced, making message management even easier and safer. Gmail blocks most spam messages, allowing you to receive only relevant ones.

Most Prevalent Spam Content Categories worldwide
Source: WP Dev Shed

26. Less than 0.05% of wanted mail ends up in the spam folder.


That’s around one in every 2,000 emails. That is why people believe that Google's spam filtering is successful. Just 0.05% of communications that shouldn't have ended up in the spam folder do so due to the spam-targeting algorithms' optimization.

All that is possible thanks to continual advancements and optimization of spam-targeting algorithms. Nevertheless, you should regularly check your spam folder to be sure nothing critical was marked as spam.

27. 7/10 of spam emails are detected based on the subject line.

(Email Analytics)

Gmail's automated machine learning system blocks more than 10 million spam and harmful emails every minute. That’s roughly 14.4 billion per day. Check out this article on Machine Learning statistics to discover how much Google has invested in AI and other spectacular things ML technology can do for you.

Even if you occasionally receive a stray spam email, you can relax knowing there are millions you'll never have to deal with for every message that gets through.

Gmail Market Share Statistics

28. Forecasts show that in 2022, Gmail will control 53% of the US email market.

(Digital Trends)

There are 246 million active email subscribers in the US or 85% of the total population. According to email marketing statistics, Gmail accounts for 130.9 million email users in the US. User market shares for Yahoo Mail and Outlook are 18% (42.2 million) and 14% (34.45 million), respectively.

29. Gmail controls about 28.1% of the email client market share.

(Litmus, PC World)

Apple iPhone ranks second with a market share of 27.6%. According to impressive Gmail statistics, 2021 was the first time that Gmail held the top rank in a long time. iPhone Mail has consistently topped PC World’s list. In 2017, it held a 28% market share, compared to Gmail's 26% share. The same pattern persisted in 2018, with market share figures for Gmail and Apple's iPhone of 27% and 29%, respectively.

Top 10 Email Clients Market Share, By Month
Source: Dazeinfo

30. Outlook, Apple iPad, and Apple Mail have market shares of 9.1%, 8.5%, and 7.5%, respectively.


A few well-known names come to mind when considering secure email providers, like Yahoo Mail, Outlook, Mozilla Firefox, Yandex, Gmax, iCloud, AOL, Proton Mail, and Hotmail (which is the first email service provider). With a growing 45% market share, Apple iPhone is the most popular email service provider for mobile devices.

Gmail controls the European and Asian markets, with over 30% and 20% of the market share, respectively. Regarding business emails, Gmail has a 70% global market share.

Grow Your Business With Gmail

Based on the Gmail statistics we discussed, we think it’s safe to say that every business needs a Gmail account for personal and professional communication. The superb email features, security, and the ease-of-use make it the go-to email service for conversing securely.

Here is a list of email marketing services for small businesses that you can integrate with your Gmail account to grow your brand even further:

  • Hubspot Marketing is a free all-in-one marketing automation software that allows you to A/B test contact forms, create professional-looking emails from templates, and help upgrade your marketing skills at the Hubspot Academy.
  • Constant Contact is a super-affordable email marketing solution that is easy to use to build email lists, automate campaigns, and nurture customer relationships. Apart from Gmail, the software integrates with over a thousand other apps.
  • ActiveCampaign is used by over 180,000 companies in 172 countries, making the solution one of the best email marketing software. The tool has high email deliverability rates, free migration services, and advanced reporting and analytics that allow you to grow your business with top-notch data sets.


  1. 9 to 5 Google
  2. Google
  3. ZDNet
  4. Google
  5. PCWorld
  6. Cool Infographics
  7. Forbes
  8. Wikinews
  9. Statista
  10. Radicati
  11. Marketing Charts
  12. Gmail
  13. Mashable
  14. Email Analytics
  15. Statista
  16. Litmus
  17. Gmail
  18. Smart Insights
  19. Email Client Market Share
  20. Statista
  21. Google
  22. Gmail
  23. Litmus
  24. Statista

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.