10 Main Types of Entities Marketed by Marketers

Updated May 24, 2023.
Types of Entities

Marketing is vital for businesses to attract customers and increase sales. At the heart of marketing are entities – the products, services, and experiences that marketers promote to capture consumer interest.

Understanding the different types of entities that can be marketed is crucial to developing successful marketing strategies. In this article, we'll explore the 10 main types of entities marketed by marketers.

1. Goods

Goods are tangible items that are manufactured and sold to consumers. They can be physical goods or digital products, and they come in many sizes and shapes. The key to successful product marketing is to identify the unique features and benefits of the product and communicate them effectively to the target audience.

From Apple's sleek and innovative smartphones to Coca-Cola's classic cola, successful product marketing campaigns can turn a simple item into a cultural icon.

Marketers usually focus on the quality, packaging, and branding of the goods to differentiate their products from competitors in the industry.

2. Services

Services are intangible offerings that are provided to consumers by businesses. As economies advance, countries shift their focus on developing their service sector. From healthcare to financial services, service marketing is about building trust and establishing a reputation for quality and expertise.

Successful service marketing campaigns may include elaborate strategies for optimal performance, but at its heart, it is customer-driven. With a prime focus on the customer's needs, the campaigns allow the business to differentiate itself from the competitors.

Accountants, bankers, lawyers, engineers, doctors, software developers, maintenance and repair people, teachers, airlines, hotels, car rental firms, barbers, and others provide services.

3. Events

Events like sporting events, music festivals, or trade shows bring people together for a common purpose. Event marketing creates an experience that attendees will remember and share with others. Successful event marketing campaigns can drive attendance, generate buzz, and create a community around various time-based events.

Events that marketers usually promote include major trade shows, global sporting events, conferences, and product launches.

4. Experiences

Experiences are people's feelings and emotions with a brand or product. Experiential marketing is about creating a memorable and immersive experience that connects with consumers on a deeper level. When combined, several goods and services create, stage, and market experiences for the target audience.

Experiences like Red Bull's adrenaline-fueled extreme sports events and Disney's magical theme parks are perfect examples of how companies market experiences. They create unforgettable moments that resonate with consumers long after the experience.

Not All is bad at Disney's Magic Kingdom
Source: Statista

5. Persons

Persons have built up an image or personal brand that can be used as a marketing tool. Personal branding and influencer marketing are all about using the personality and expertise of an individual to promote a brand or product.

From Oprah Winfrey's book club to Kim Kardashian's social media endorsements, successful personal branding and influencer marketing can generate a massive following and drive sales.

6. Organizations

Organizations are businesses, non-profits, and other entities that have a brand identity and reputation to maintain. Organizational branding and B2B marketing are about building public relations and establishing credibility within the industry.

Corporations, charities, performing arts organizations, universities, and government agencies utilize public relations agencies to create a powerful brand image. It also helps them generate leads for future business and attract sponsorships and investment companies.

7. Ideas

Ideas are concepts or causes that can be promoted to inspire and motivate people. Basic idea marketing and cause-related marketing connect with consumers on a deeper level, positively impacting the world.

From Patagonia's commitment to environmental sustainability to Nike's support of social justice causes, successful ideas and marketing campaigns of such ideas can inspire consumers and build brand loyalty.

8. Places

Places are physical locations that are marketed for tourism or economic development purposes. Place marketing and tourism marketing are all about promoting a location's unique features and attractions to drive tourism and economic growth.

From Las Vegas'sWhat happens in Vegas, stays in Vegas” campaign to the Caribbean's It's better in the Bahamas” campaign, successful place marketing and tourism marketing can create a strong sense of place identity and attract visitors from around the world.

To entice visitors, students, local business associations, economic development specialists, and the headquarters of various companies, nations all over the world have constructed tourist destinations, college towns, retirement communities, and business parks.

9. Properties

Properties refer to physical and financial assets, such as real estate, rental properties, stocks, and bonds. Property marketing involves promoting the unique features and benefits of the property to attract potential buyers, renters, or investors.

For physical properties, successful property marketing efforts focus on showcasing the property's unique attributes, such as location, amenities, and growth potential. Just like real estate agents selling properties in your city.

Financial property marketing strategies include potential returns and risk profiles to promote the investment opportunity, the same as commercial banks market securities and bonds.

10. Information

Information is the data and knowledge that people seek to make informed decisions. Information marketing is about providing valuable content and insights that help potential customers understand and solve their problems. Successful information marketing focuses on providing relevant, timely, and actionable information.

This can include blogs, whitepapers, e-books, webinars, etc., to educate and inform potential customers. Information marketers must understand their target audience and their pain points, interests, and preferences to create content that resonates with them.

Whether it's HubSpot or American Express OPEN Forum, platforms like these provide insightful information to the internet and use the same information to make sales to their target audience.

By identifying the strengths and benefits of each entity and communicating them effectively to the target audience, marketers can create successful campaigns that resonate with consumers and drive business growth. So, next time you're developing a marketing strategy, consider which entity type best aligns with your goals and create a campaign that stands out.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.