AWeber Pricing – Which Plan is Right For You in 2023?

Updated Dec 6, 2022.
AWeber is a Pure Play Email Marketing Platform with a Best in class Autoresponder and Vast Feature Set

Since its inception in 1998, AWeber has gained and maintained its reputation as a reliable email marketing tool for small businesses. With more than a million happy customers, AWeber is a role model for many of its competitors. And this platform has every sign of even more growth in the foreseeable future.

If you are wondering if AWeber is the platform for your email marketing campaign, keep reading. In this post, we will discuss AWeber's pricing plans and help you make an informed decision.

AWeber Pricing Comparison: Which Plan Should I Pick?

AWeber's pricing is pretty straightforward. The platform has two pricing plans: Free and Pro. Both plans come with useful features such as email automation, email templates, drag-and-drop email builder, stock photos, dynamic content, reporting, segmentation, and more.

Let's dive a little bit deeper.

1. Free

Best AWeber Plan for Entry-Level Email Marketers

AWeber Free Plan for Entry Level Email Marketers

If you are thinking of getting started with your email marketing campaign without spending a penny, you will like AWeber's Free plan. Although it offers limited features, they may be enough for a not-so-ambitious campaign.

The Free plan allows you to stay in touch with up to 500 subscribers and send up to 3,000 emails per month. To add your contacts, you can create only 1 email list.

This plan offers you basic automation features and lots of templates. To manage your campaign, you can add as many team members as you want. In this regard, AWeber’s Free plan is more generous than most other free email marketing services.

Users of the Free plan receive customer support via email, live chat and phone. This is notable, because most other email marketing platforms do not offer customer support with their free plans.

2. Pro

Best AWeber Plan for Email Marketers with More Than 500 Subscribers

AWeber Pro Plan for Email Marketers with More Than 500 Subscribers

Pro is AWeber's only paid plan. For up to 500 subscribers, the Pro plan starts at $16.15 per month.

If you pay quarterly, you will get a 14 % discount. And if you pay yearly, you will get a 14.9% discount.

Here is the pricing tier for monthly subscribers:

Compare AWeber Pro Plan pricing

A user with more than 25,000 subscribers can enjoy a custom plan.

One of the great things about the Pro plan is that it allows you to create unlimited email lists, add unlimited contacts and send unlimited emails. The plan offers highly useful features such as split testing, advanced user tagging, behavioural automation, and analytics reports.

AWeber has the most straightforward pricing plan. But it is also true that the platform has plans for all types and sizes of email marketing campaigns. Whether you are just getting started or running a huge campaign AWeber has something for you.

What Features Do The Different AWeber Plans Include?

1. Features of the Free Plan

AWeber's Free plan is pretty generous. It offers enough features for running a basic level email marketing campaign. Before we discuss the features in detail, let's take a look at the features first.


  • 500 subscribers
  • 3,000 email sends per month
  • 1 list


  • Email automation
  • Create and send newsletters
  • Drag-and-drop email creator
  • RSS to email
  • Email templates
  • Dynamic content
  • HTML emails
  • Hosted broadcast archive
  • AMP emails
  • Plenty of professional images

Landing Pages

  • Unlimited landing pages
  • Sell services and products with AWeber eCommerce
  • A variety of page templates
  • Video landing pages
  • Plenty of professional images
  • Custom domains
  • Google analytics

List Building

  • WordPress plugin
  • Sign up forms


  • Basic segments
  • Tagging subscribers


  • Simple message analytics

AWeber eCommerce

  • Sale products and services
  • Purchase tagging
  • Sales tracking
  • 1.0% transaction fee

Other features

  • Unlimited users
  • Web push notifications
  • Free migration
  • Customer support via email, phone and chat

If you are thinking of getting started with an email marketing campaign, we encourage you to use the AWeber Free plan before you move on to other mass email services. It comes with a drag-and-drop email builder, and basic automation features. You do not need any coding knowledge to design beautiful emails.

There are plenty of email templates to choose from. You will quickly find a ready-made design that will make your content more appealing.

AWeber Custom templates feature
Source: Aweber

The AWeber team is quick and efficient. They will help you migrate your emails and contacts from other platforms. Whether you are using Mailchimp, Sendinblue or any other platform, AWeber will help you migrate your information.

With quick phone support, chat support and email support, AWeber is known for its high quality customer service.

Hundreds of apps can be seamlessly integrated with AWeber. It is really surprising that you get all these features with the free plan. For e-commerce integrations, the platform however provides you with limited access. In order to get full access, you will need the Pro plan.

These plans availability is based on the location of the user. If you are not eligible you will be redirected to the pro plan. Now let's see what the pro plan has to offer.

2. Features of the Pro Plan

Everything you get from the Free plan is included in the Pro plan. Apart from those free features, here are the ones that come with the Pro plan.

  • Behavioral automation
  • Email split testing
  • Branded click tracking links
  • Remove AWeber branding
  • Saving and sending custom segments
  • Advanced message analytics
  • Email sales tracking
  • Web page tracking

Behavioral automation is one of the features that make the Pro plan better than the Free plan. It helps you understand your users’ intent. And therefore you can automate emails based on the actions of your customers.

The Pro Plan does not put any limitation on how many subscribers, email lists or emails per month you can get.

The AWeberr branding will be removed once you update to the Pro plan. And that means you get more options for customisation. If you are running a consultation business, you will find these features very useful.

Plenty of apps can be integrated with AWeber. The cart abandonment feature can boost your sales. The Pro plan gives you sales data that can be used to measure the effectiveness of your email campaigns.

The reporting and analytics features of the Pro plan include email sales tracking, web page tracking, accounts analytics and advanced message analytics.These reports will definitely help you make meaningful changes in your email campaign.

AWeber Email Analytics Feature
Source: Aweber

The Pro plan comes with thousands of stock photos and landing page templates. So, now you can give a personal touch to the important pages of your website.

The plan also comes with a split-testing feature that allows you to test different forms and utilise the results.

Nonprofit organizations get 3 months of free service. If you are running a charitable organization, you can expect to send thousands of emails to your users without spending a penny.

Once your free period ends, you will get a 25% discount on your invoices. To the free account, you will have to prove that your organization is a nonprofit organization, fill in the order form and submit it.

If you are a student and you are running an email campaign for educational purposes, AWeber will give you a 20% discount. To get this discount, you need to have a .ac or .edu email address. That means, AWeber can be a great email marketing tool for tech-savvy students.

AWeber Alternatives: Pricing Compared to Its Competitors

AWeber has a pretty generous free plan, and no credit card is required for the plan. While the free plan provides some great features, it has some serious limitations. For this, and some other reasons, many users are looking for some alternatives to AWeber. Here are a few AWeber alternatives.

1. Sendinblue

Best AWeber Alternative for One-on-One Campaigns and eCommerce Businesses

Sendinblue is the Best AWeber Alternative for One-on-One Campaigns and eCommerce Businesses

Sendinblue is an email marketing tool known for its powerful automation features and affordable pricing plans. The platform has four pricing plans including a free one.

The Lite plan, which allows you to send up to 40,000 emails per month, starts at $25 per month. The Essential plan starts at $39 per month. On this plan, you can send up to 60,000 emails per month.

And then there is the Premium plan that starts at $66 per month and allows you to send up to 120, 000 emails a month. If you are ambitious about your campaign and you dream of real abundance, you may find the Premium plan sufficient.

Sendinblue offers advanced features such as transactional email, marketing automation, and analytics.

With the transactional email feature, you can gather information about your customers based on their actions, and then use that information to improve your communication with them. AWeber has a similar feature, but Sendinblue’s feature is more intuitive and effective.

Sendinblue has highly sophisticated marketing automation features that allow you to create custom workflows. These automation features provide you with more scope for personalization.

2. ConvertKit

Best AWeber Alternative for Fast-Growing Blogs And Online Businesses

ConvertKit is the Best AWeber Alternative for Fast Growing Blogs and Online Businesses

ConvertKit is one of the most well-known email marketing tools, and has several advantages over AWeber.

The platform has three pricing plans including a free one. The free plan is pretty generous. It allows up to 1,000 subscribers. The paid plans, Creator and Creator Pro, start respectively at $29 and $59.

While AWeber is list-centric, ConvertKit is subscriber-centric. AWeber is intended for digital commerce, but ConvertKit is intended for bloggers. When it comes to organising your subscriber lists, AWeber is more convenient. Unlike AWeber, ConvertKit makes tag lists.

With ConvertKit, you do not have to make a new list for every webinar or product you would like to invite your subscribers to. All you have to do is to tag your subscribers. To subscribe to your content, users just have to click on the link in your email.

You get landing page designs that are simple but visually appealing. And for social media campaigns, ConvertKit definitely works better than AWeber. ConvertKit also offers a very flexible management of user subscription.

One of ConvertKit's major buy points is the automation manager, which is very easy to use. If you are looking for a visual automation builder, you will like this feature.

3. Moosend

Best AWeber Alternative for Entrepreneurs and Bloggers

Moosend is the Best AWeber Alternative for Entrepreneurs and Bloggers

With cutting-edge automation features, Moosend is a popular email marketing tool. Better yet, it is a cheaper alternative to AWeber.

Moosend has two paid plans and a free plan. The Pro plan starts at $8 per month. The Enterprise plan is a custom plan intended for large-scale email marketing campaigns.

It offers the core features and allows you to send unlimited emails. No credit card is needed to sign up for the free plan.

Moosend's pricing plans are more than 30% cheaper than AWeber's. Moosend's free plan is not a forever free plan; It is a 30-day trial. However, the emails you send do not contain any logo.

If you look at Moosend's segmentation features, you will notice that they offer more segmentation capabilities and behavioral aspects than AWeber's segmentation features.

Small businesses find Moosend very useful. The platform has gained popularity among bloggers. Many highly successful bloggers are using Moosend with great satisfaction.

Moosend comes with templates for automation flows. You can use the ones that work for your campaigns. AWeber had no pre-built recipes. Its advanced features record everything about your visitors and users, making it easier for you to understand them.

4. Omnisend

Best AWeber Alternative for Sales-Driven eCommerce Marketers

Omnisend is the Best AWeber Alternative for Sales Driven eCommerce Marketers

Omnisend is another platform considered a better alternative to AWeber for eCommerce. With its drag-and-drop image builder, you can quickly create beautiful emails.

Omnisend has four plans including a free one. With the free plan, you can send up to 15,000 emails per month. The Standard and Pro plans start respectively at $16 and $99 per month.

And the Enterprise plan is a custom plan intended for ambitious email marketers who are serious about achieving prosperity.

Omnisend’s features are pretty impressive. Its visual email builder allows you to create emails with customizable pre-built templates. AWeber does not offer such an intuitive way to get the job done.

Omnisend’s smart segmentation feature seems smarter than AWeber’s segmentation feature. It allows you to target your customers based on their campaign engagement, profile data, and shopping behavior.

5. GetResponse

Best AWeber Alternative for Small to Midsize Businesses

GetResponse is the Best AWeber Alternative for Small to Midsize Businesses

Looking for an all-in-one solution? You might choose GetResponse over AWeber. GetResponse is cheaper, and has more advanced automation features.

GetResponse has four pricing plans. The Basic, Plus and Professional plans start respectively at $15, $49 and $99 per month. Max, GetResponse’s custom plan, is for large-scale email marketing campaigns.

AWeber’s workflow-based automation tools are not as advanced as GetResponse’s marketing automation features.

GetResponse offers you pretty generous discounts. If you choose to pay annually, you will get an 18% discount. And if you pay for two years at up front, you will get a 30% discount. AWeber also offers discounts, but they are not that generous.

With GetResponse, you get more sophisticated landing page creators. This built-in feature is pretty intuitive. The webinar functionality is more user-friendly. For people who already have a target market, GetResponse can make things a lot easier.

While AWeber’s customer support is available only in English, GetResponse’s customer support is available in multiple languages.

6. Constant Contact

Best AWeber Alternative for Managing Multiple Lists and Groups

Constant Contact is the Best AWeber Alternative for Managing Multiple Lists and Groups

Constant Contact is known for its intuitive email editor and competitive pricing. The platform has two pricing plans: Email and Email Plus that start respectively at $20 and $45 per month. You can try any of these two plans free for a month.

Constant Contact has more than 300 integrations. It also has a large community forum, and extensive educational resources. With Constant Contact, creating your contact list is easy. The system automatically keeps the contact list clean. Customers who unsubscribe are automatically removed from the list.

The email automation feature is highly sophisticated. It allows you to set up drip campaigns. Your emails will be automatically sent days, hours or minutes apart. The split testing feature makes it a clear winner. AWeber does not have a split testing feature.

AWeber Pricing FAQ

How much does AWeber cost?

AWeber has two plans: Free and Pro. The Free plan is for those who need only the basic email marketing features for their email marketing campaigns. If it is an entry-level campaign, the free plan may be enough.

The Pro plan starts at $16.15 per month. Here is a breakdown of the actual cost:
If you pay monthly, the Pro plan costs $19 per month. 
If paid quarterly, it costs $49 for 3 months. 
And if you choose to pay yearly, it costs 193.80 per year. 

The Pro plan is for email marketers who need advanced features to handle their existing subscribers. This Plan offers highly sophisticated features such as advanced analytics, split testing, and segmentation.

Is AWeber free?

AWeber has a completely free plan that helps you launch your email marketing campaign without spending a penny. AWeber’s mission is to help entrepreneurs and small business owners to get started with their email marketing.

The Free plan comes with lots of features that may be enough for your entry-level campaign. You can create visually appealing landing pages and emails, integrate them with other tools, and automate your email marketing all for free!

With that said, if you are running a large-scale marketing and you have more than 500 subscribers, you will have to upgrade to the Pro plan, which is AWeber’s only premium plan.

Is AWeber better than Mailchimp?

Both AWeber and Mailchimp are popular. AWeber is one of the best Mailchimp alternatives, and a little bit cheaper. 

In terms of features and pricing, there are many similarities between these two platforms. AWeber’s highly useful features such as landing pages, integrations and list segmentation make it a good alternative to Mailchimp, which is the go-to email marketing tool for most marketers. 

AWeber allows you to use affiliate links while Mailchimp doesn’t. In this regard, AWeber can be even better than Mailchimp.

Next Step: Choose the Right AWeber Plan for You

To get the best out of AWeber, you have to determine whether you need the Free plan or the Pro plan. Since AWeber has only one paid plan, making a decision is relatively easy. If you have more than 500 subscribers, you may need to Pro plan.

For a relatively small campaign, the Free plan may be enough for you. It offers every feature you need for running a campaign for your small business. There is no time limit, and no risk. Get started now!

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.