72 Webinar Statistics and Facts for 2022

Updated Aug 3, 2022.
webinar-statistics

Webinars, also known as virtual training, online workshops, and live classes, are a fantastic way for your organization to host large meetings and showcase expertise.

You can also use them to support different audience engagement goals across your marketing and sales funnels by keeping customers up-to-date through nurturing prospects and product demonstrations.

Thanks to the proliferation of self-service webinar software platforms, webinars are easy and inexpensive to make

But how do you host the perfect webinar?

Luckily, there are webinar stats and benchmarks to help you decide on the date, the promotion strategy, and how to engage your audience.

Are you wondering if you should include Q&As at the end of your webinars? The answer is a resounding yes.

Read on for more of the latest winning stats you should consider if you want to host a successful webinar.

Top 5 Webinar Statistics

  • The global webinars and virtual events market is projected to reach $4.44 billion by 2025.
  • Thursday is the best day to host a webinar, followed by Wednesday and Tuesday.
  • 36% of registrants watch webinars live, which is why you should keep a close eye on the engagement levels of your audience on live events versus the on-demand recordings.
  • Webinars have a conversion rate of between 5% and 20%, higher than most content types.
  • 67% of webinar attendees say a passionate presenter keeps them watching a webinar. If the host comes off too salesy, they'll check out early.

General Webinar Statistics, Benchmarks, and Facts

1. 58% of marketers use webinars in their content marketing campaigns.

(OptinMonster)Whether you choose to use a specialized solution like WebinarJam or a free option like Demio to present something to a large group of individuals or not, webinars are a great way to reach an audience without the costs of providing refreshments, booking a physical location, or any other in-person event expenses.

2. 93% of webinar attendees prefer to join the session via desktop.

(ReadyTalk)

Most webinar attendees prefer to use desktops, with only 7% favoring tablets and mobiles. 20% of the desktops used by participants run on Mac, iOS, and Android, while an astounding 80% use Windows.

Webinar Attendees Statistics

3. 60% of webinars focus on nurturing loyal customers.

(ClickMeeting)

Some organizations invite warm leads to their webinars to demonstrate how to use products and answer all pre-purchase questions to get them ready to buy.

4. 95% of marketers see webinars as crucial to their marketing strategy.

(MegaMeeting)

Webinars are a gold mine for marketers, with up to 95% of respondents seeing them as a vital component of their marketing efforts.

They rate webinars at 3.08 points out of 5 concerning how effective they are to their online communications.

5. 89% of marketers believe webinars create more qualified leads than other channels.

(BusinessWire)

Do you have concerns about meeting demand goals? Then consider webinar lead generation.

According to BusinessWire, 66% of businesses prioritize leads that come from webinars, while 79% say there's a direct influence of webinars on revenue and pipeline.

6. 48% of B2B marketers believe that webinars work more effectively with their lead nurturing initiatives.

(MarketingCharts)

Webinars help marketers showcase their expertise on a given subject to nurture leads.

Examples of other content types that companies use in lead development initiatives include email newsletters (93%), case studies (39%), and blog articles (79%).

B2B Marketing Charts

7. The use of virtual events among B2B marketers increased from 57% to 67%.

(Bizzabo

Bizzabo stats show us that B2B marketers rely more on webinars than their B2C counterparts.

8. While hosting a virtual event, 33% of marketers prioritize interactive tools.

(OptinMonster)

OptinMonster reveals that most marketers try to improve their audience retention and engagement via votes, questions, and polls, followed by ease-of-use (28%) and flexible formats (27%).

Marketers prioritize interactive tools

9. 73% of B2B businesses say virtual events are the best way to generate high-quality leads.

(ZoomInfo)

About ¾ of respondents in a recent ZoomInfo survey said they think webinars are the most effective way to get high-quality B2B leads.

You can't ignore this lead generation channel if you're in the B2B industry.

10. 51% of marketers use demand metrics to assess the success of their webinars.

(WorkCast)

Research from WorkCast found that marketers rely less on content engagement data and more on-demand metrics to assess the success of a virtual event.

Demand and Content Metrics Used for Webinars

11. 30 – 45 minutes is the ideal length for a webinar.

(WorkCast)

A survey by WorkCast reveals that 41% of attendees prefer webinars to last 30 minutes, while 44% of attendees like webinars to last 45.

Ideal Webinar Length

12. 54% of B2B professionals attend online workshops daily or weekly.

(B2BMarketing)

And it looks like this trend is on the rise.

The coronavirus pandemic has forced many businesses to rethink their marketing strategies, causing 67% of marketers to increase their webinar budgets.

13. Customers said on-demand viewing is the most valuable addition to webinars.

 (WorkCast)

Customers prioritize flexible viewing experiences when it comes to additional functionalities.

Apart from that, webinar stats from WorkCast reveal that viewers value the “watch later” functionality, receiving slides as part of the presentation, and downloading additional resources.

14. Remember the 4 Us of a successful webinar: Useful, urgent, unique, and ultra-specific.

 (OptinMonster)

Attendees engage more with your content if you use this formula.

Contemplate the actions you want your audience to take and the services and products you want them to buy ahead of time.

15. 35.6% of webinars are training sessions and online courses.

(ClickMeeting)

27.8 are coaching certification programs, virtual classes, game development workshops, etc.

ClickMeeting further shows us that 27.8% of online events were marketing and product demos, 11% were business meetings, and 22.9 had various purposes.

16. Marketers have a tiresome time trying to quantify the success of their webinars.

(ZoomInfo)

That’s because they gauge the success of an event with one or two metrics and neglect several other metrics.

Marketers should look at the cost of the webinar, the source of the webinar signups, webinar registrations, the attendee conversion rate, and the time viewer duration.

They can also look at lead quality, pipeline conversion rate, qualified lead conversion rate, live versus recorded views, revenue generated from the webinar, and attendee feedback.

Measuring Success from Webinar Program

Webinar Registration Statistics

17. 24% of webinar registrations take place on a Tuesday.

(GoToWebinar)

Invite your audience for webinars on Tuesdays, and don't bother them with registration emails on weekends.

Saturday and Sunday rank poorly, while Wednesdays and Thursdays rank below Tuesdays with 15% and 16% registrations, respectively.

Best Days for Webinar Registration

18. Longer webinars attract more registrations.

(GoToWebinar)

Compared to 30 min webinars, 60 min webinars perform better with 2.1x more registrants, while 90-minute webinars attract 4.6x registrants.

Average Attendance Length

19. At least 16% of registrants attend webinars held at 11 AM PST (2 PM EST), making it the best time to host your online event.

(GoToWebinar)

Other popular times for hosting your virtual sessions include 2 PM (14%) and 1 PM (12%).

The worst times are 7 AM, where only 0.1% of registrants attend, followed by 4 PM, where 2.2% attend.

Popular times for hosting

20. Most webinar registrations take place eight days before the day of the event.

(OptinMonster)

Make sure you open your live class for registrations eight days before it launches.

21. On average, webinars get around 260 registrations.

(GoToMeeting)

And of the 260 registrations, around 100-110 attend the event, which is a 40% attendance rate.

22. Around 59% of attendees register for the webinar one to seven days before it takes place.

(Zoom)

If your goal is to have 150 attendees at your webinar, around 50 of them will only register for the event a week before.

Promote your event four weeks before the day of your webinar because people procrastinate to register.

Increase your promotion when there's about a week left to encourage last-minute registrations – send “last chance” emails.

Registrations Occur the day of the webinar

23. The conversion rate of cold traffic on a webinar registration page is 30%.

(Medium)

The more you promote your event to cold traffic, the more likely they will register.

24. 25% of all registrants replay webinars.

(Statista)

If your webinar ends up getting a high registration and low attendance, ensure that you have a replay option so those who didn't manage to attend – watch the replay.

Webinars Registrants

25. 29% of people register for virtual events on the day of the event.

(Statista)

Don't worry about your event not having enough registrations before it takes place because more than a quarter of registrants register on the day of the event.

If our webinar is for busy professionals, they're often unsure if they'll make it or not.

26. 15% of people register for a webinar 15 days or more before the event.

(CreateWebinar)

It's rare for people to register in advance for a webinar, so don't worry about not receiving an avalanche of registrations immediately after you announce it.

27. 5-8 fields are the best length for webinar registration forms.

(CreateWebinar)

The shorter the better. It's ideal for your webinar signup process to be as easy as possible to attract more registrants.

Wait until the end of the event to get more information from your leads.

Webinar registration forms

28. 46% of consumers would most likely register for a webinar to improve their skills.

(Medium)

Internet seminars are people's favorite form of an online event as they help improve skills and share knowledgeable ideas.

29. On average, 40% of registrants don't come from email.

(Statista)

Give people more options to register for your webinar instead of just concentrating on emails.

You can expect 15% of registrations from social media platforms like LinkedIn, Twitter, and Facebook.

30. 18% of consumers would most likely attend a webinar that teaches about their industry or career.

(GoToWebinar)

While 27% of consumers will register for a webinar that teaches them about a passion or hobby.

Webinar Promotion and Marketing Statistics

31. 57% of webinar registrations are from email marketing.

(GoToWebinar)

Email is four times better at acquiring registration than social media.

Email campaigns should be the priority in your webinar promotional strategy.

Leverage email lists of companies or influencers in your space by forming partnerships with them.

Continue sending constant email reminders to your registrants to ensure they have no excuse for not attending.

Email is four times better at acquiring registration than social media

32. The weekend email response rate is between 5-8%.

(SpeakerEngage)

Avoid sending promotional emails on Fridays and weekends because most people postpone reading and responding to emails until Monday.

Some eventually don't see your email because it'll be below a pile of emails, and some forget to reply to it.

Wordstreambest time to send emails

33. Webinars see 12% more registrations when you promote them 3-4 weeks out until the day of the event.

(GoToWebinar)

At least half of the attendees should have registered within two weeks of the day you’re going live.

These rates have been consistent for the past three years.

Promote Webinars Early & Until The Last Munite

34. Expert marketers recommend you spend 40-60% of the allocated budget on promotional efforts.

(Forbes)

Critical factors that impact the budget of your webinars include software, promotion, costs of equipment, and hiring of guest speakers, so the recommended spend can vary greatly.

If you're running on a tight budget, the least you could do is invest in a good webinar platform.

35. 9 AM is the golden hour for sending promotional emails with a webinar registration success rate of 14%.

(GoToWebinar)

Webinar stats from GoToWebinar show us that the best time to send promotional emails is from 8 AM and 12 PM.

Invest in the best email marketing software to automate your messages and keep subscribers engaged.

Remember that sales-driven, product-oriented, or marketing-focused webinars put off 78% of potential attendees, so make sure your marketing messages are benefit-driven.

Email Send and opened by time of day

36. 56% of buyers often complain about hyperbolic headlines that misalign with content, presenters that lack authority, and the length of the webinar.

(SpeakerEngage)

Make sure you deliver what you promise in your promotional emails and webinar headline.

Top Reasons Buyers Won't Register for Webiners

37. 80% of B2B marketers push registrations via their website.

(Statista)

Driving interest and registration for an online event is not easy.

But one of the most popular ways is through the company website followed by email, social media, and programmatic ads.

38. Marketers believe that webinars are cost-effective as they have a low cost-per-lead.

(WebinarNow)

More than 60% of marketers use webinars as one of their content marketing strategies.

In a survey conducted by WebinarNow, 95% of respondents said webinars are a crucial part of their marketing plans.

Lead Generation Cost Comparison Analysis

39. You can increase the probability of someone signing up for your webinar by giving them a valuable lead magnet.

(GoToWebinar)

Think of things that could excite your prospects and make them feel special. That could be tickets to events or coupons.

You could run a competition that requires them to tweet about something and pick the winner at the start of your webinar.

40. Another fantastic way to increase the probability of someone signing up for your webinar is by having an informative landing page.

(GoToWebinar)

The landing page copy should be straight to the point, honest, and should answer the – who, what, when, where, and why.

41. A thank-you email can increase the chances of someone attending your webinar – it's not just good manners.

(On24)

You can also send value-building emails to increase the chances of a registrant attending your webinar – these will not only remind them of the webinar date but will also add value to their lives.

Sending a last-minute reminder email can also increase your webinar attendance rate by 20%.

Value building emails

42. Getting other presenters at your webinar to promote the event to their audience could also increase the number of registrations.

(GoToWebinar)

They can leverage their email lists, social accounts, and personal connections to attract more eyeballs.

Increase your webinar promotional reach is by collaborating with other companies or influencers in your space, as well, as leveraging their mailing lists.

43. 45% of marketers use promotional emails for their online events.

(GoToWebinar)And 73% of webinar registration comes from email marketing.

44. The company website ranks third in the most effective methods of webinar promotion after email.

(ClickMeeting)

Remember that your homepage is one of the most visited pages on your website.

You can use your website’s blog to warm people up by discussing topics you'll have at your event from a different angle. 

Include webinar-specific CTA and links to your optimized landing page to compel people to sign up.

Social media ranks second in the most effective webinar promotional channels.

Content to Support the Buyers Journey

45. The most common pitfall for your webinar is not promoting it often or early enough.

(On24)

Stats from On24 show us that the longer you promote your webinar, the more people will register for it.

Paid media could increase the number of registrants by up to 50% if you target the right people.

Marketing and promoting your webinar leads to awareness, awareness leads to attendance, attendance drives engagement, and engagement generates conversion.

Sample webinar promo timeline

46. The response rate of promotional emails sent on Wednesday is 25%, making it the best day to promote your webinar.

(On24)

In a survey conducted by On24, 16% of participants registered for the webinar after seeing an email promotion on Monday.

The response rate of promotional emails sent on Tuesday and Thursday is 22%.

You can promote your webinar on any day between Tuesday and Thursday because of the potential traffic these days have.

Webinar Presentation and Attendance Statistics

47. 67% of webinar attendees believe that an engaging and passionate presenter is a crucial factor that makes a webinar successful.

(BrightTalk)

This statement might put some pressure on the host. Nonetheless, it's a reminder of how important it is to have a stunning presentation.

After all, they are not there “just” to teach but to sell, as well – and selling needs a bit of enthusiasm.

48. Stats show that 36% watch webinars live and 55% view recording.

(Adobe)

On-demand webinars are gaining traction as registrants can watch them at their convenience.

Their popularity has increased by 36% since the beginning of 2022, so record your live webinars and make them on-demand.

Total Webinar Attendance

49. 78% of online sessions have less than 50 attendees, so don't focus too much on the attendance rate – instead, focus your energies on driving registrations.

(BrightTalk)

Typically, webinars don’t cater for thousands of interested people worldwide. Recent studies from BrightTalk note that the average attendance rate of a webinar is around 16 people.

The upside of such a small number is that you get the opportunity to interact and have some quality time with your audience in a comfortable manner.

This can make your prospects feel a bit more relaxed, which will ultimately aid in the process of converting them into leads.

50. 2-5% of attendees make a purchase immediately after a webinar.

(BrightTalk)

Although that may seem small on the surface, most of them will purchase from you again and become loyal customers.

51. Attendees enjoy educational webinars more than those with the primary purpose of lead generation and sales.

(BeaconLive)

No one wants to listen to an hour-long sales pitch.

Make sure your presentation has something of value to the viewer, then seamlessly integrate your lead generation and sales efforts towards the end.

Infographic The 10 Types of Webinars Everyone is Doing

(BrightTalk)

So for an attendee or host to connect to one, they should have a bandwidth of around 380Kbps.

Most of what you will be sharing with your attendees is video, while 21% is audio.

Percentage of Brandwidth Used in a Webinar

53. Based on stats from BrightTalk, the Pharmaceutical industry has a participation rate of 63%.

(BrightTalk)

The financial services sector attendance rate is 61%, followed by 50% in the consulting industry.

The SAAS industry stands at a 46% participation rate, while the advertising industry has 33%, which is the lowest.

Some webinar software developing companies report a 30% attendance rate.

Webinar attendance rate by industry

54. 15% of webinar attendees purchase the service or product.

(Adobe)

If your webinar had 250 attendees, 37 of them would become clients or customers.

That conversion rate is higher than cold calls at 2% and 1% for cold emails.

55. 25% of webinar attendees watch them on mobile phones.

(Medium)

That’s one reason why sometimes short webinars can bring in more leads.

Make sure your webinar software of choice is mobile-friendly to avoid unnecessary problems.

56. 56 Minutes is the average viewing time for webinar attendees.

(BrightTalk)

Although 90-minute webinars attract more attendees, 44% of them would rather have it last for 45 minutes, which should be your ideal benchmark.

Online events that are longer than an hour are less popular, as only 10% prefer them longer than 60 minutes.

Average Veiwing time for webiner attendees

57. 27% of people prefer joining webinars mid-afternoon, while most prefer mid-morning.

(On24)

Bear in mind that your audience is from various time zones, so you'll have to schedule your session at a time that's convenient for everyone.

The best time to cater to a worldwide audience is to shoot your event between 2 and 4 PM in the time zone you expect most of your audience to be watching or listening.

The best time to cater to a worldwide audience

58. With people’s attention span reducing, shorter webinars are increasing in popularity.

(Adobe)

The attendee’s willingness to continue watching your webinar depends on how much time they have to spare and the value you’re giving them.

59. 72% of consumers want to engage with video content before purchasing anything.

 (Vimeo)

That makes webinars a critical first step to providing your audience with some information on what you're selling. Webinars convert anywhere from 20% to 40% of attendees into leads.

Webinar Marketing Stats

60. 37% of webinar attendees watch from the start to the end.

(GoToWebinar)

If you want to increase watch time – come up with irresistible titles, make quick intros, hook viewers with something compelling, and have a call-to-action.

(BrightTalk)

The best time for a Q&A session to last is 10 to 30 minutes long, so factor in that time before your webinar goes live.

The second most popular engagement tool used by 69% of hosts during a webinar presentation are resources for download, followed by surveys at 36%, then social media at 25%, polls at 22%, and group chat at 10%.

Make sure your Q&A session is towards the end of the webinar so attendees can ask for clarification.

Get one of your team members to ask you the first question to break the ice and get the ball rolling.

Webinar Engagement Tools by popularity

62. Attendees say webinars with videos rate 7.8 out of 10.

(On24)

Videos are more engaging and can scale viewing time.

32% of hosts that don't integrate videos into their webinars say they lack the skill to do so, and 27% see that as an expensive undertaking.

Stats For Webcam Engagement

63. The average attendance rate to B2B webinars is between 100 and 200 people.

(On24)

And they convert as high as 73% of attendees to leads, which makes webinars the most cost-effective method of gaining leads for B2B companies.

84% of these attendees also want updates on industry developments.

64. Training webinars have an average attendance of 32.7% compared to marketing webinars with an attendee rate of 18.3%.

(On24)

Internal communication webinars have an average attendance of 28%, while onboarding and customer training webinars have 21%.

Attendance Rate among Different Types of Webiners

65. 50% of webinar attendees download presentation slides.

(GoToWebinar)

29% of webinar attendees download product solution briefs, making it easy for you to drive them deeper into your sales funnel.

19% of online seminar attendees attend a 5 to 10-minute demo breakout session.

66. 44% of registrants attend the webinar.

(BrightTalk)

When limiting the number of attendees, be wary that less than half of registered attendees will show up.

Most registrants use the on-demand viewing options. So when planning your next event, add them in because not everyone has the time to attend or engage with your webinar.

Post-Webinar Statistics

67. 35% of brands collect their customers’ positive feedback and use it in their upcoming webinars.

(On24)

Post-webinar feedback is crucial for hosts to follow up with the attendees to improve on the next one.

68. You can gain 47% more views to your recorded webinar ten days after it’s over.

(GoToWebinar)

After 20 days, that number drops to 24%.

After 30 days, you’ll get around 10% views. 2-6% of registrants will continue watching the recordings more than a month later.

Additional audience gained within days after live event

69. 92% of webinar attendees want a live Q&A session at the end of the event.

(Medium)

To improve your webinar metrics, include a Q&A session because almost everyone expects it.

Answering questions also adds credibility and authority to the host.

70. 59% of webinar attendees prefer them live and 41% do not.

(Medium)

Cater to registrants who want on-demand or always-on webinars, so they can get a glimpse of what they missed at the live event.

71. 69% of webinars engage their attendees at the end of the session by supplying them with downloadable resources.

(BrightTalk)

It’s difficult to take notes while watching a webinar. So it’s good practice to avail session notes for your audience to download for later reference.

You can also give away ebooks, guides, or any type of lead magnet that you feel will add value to attendees. Doing that builds trust, which leads to word-of-mouth referrals to your business.

Actions buyer take after watching webinars

72. 89% of webinar attendees check for additional content on your website after the presentation.

(BrightTalk)

So make sure your website is working correctly.

80% then proceed to view your competitors' content.

Grow Leads and Sales with Webinars

I hope you loved this post on webinar statistics and benchmarks.

Webinars are a powerful solution for marketers to increase their leads and sales.

Audiences love them, they convert well, and they can deliver a significant ROI.

The numbers also reveal that a haphazard approach to webinars won’t work.

It takes careful planning and a well-crafted promotion to attract, engage, and impress your attendees.

  • If you're looking for the best webinar software platform in the market today, then WebinarJam is the right choice for you. It is scalable and has some of the most sophisticated features that can help you convert more attendees into leads and customers in no time.
  • If you're looking for the most user-friendly webinar software that you can setup in a few minutes then Demio is the right choice for you. The tool is one of the fastest-growing webinar solutions worldwide due to its intuitive interface and affordability.

Sources

Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.