18 Best Marketing CRM Software for Businesses in 2023
Marketing and sales departments work hand in hand to generate revenue for your business. The marketing department is saddled with the important task of generating leads, prospects, and customers for the sales department.
Converting leads into paying customers requires nurturing. If you drag leads prematurely into your sales funnel or turn them over late, you risk making the sales difficult for your sales reps and losing out on lots of sales
Thanks to CRM software, your sales, marketing, and customer service teams can work more efficiently together to attract visitors, nurture prospects, and convert them into paying customers. Although CRM software supports an overlap of departments, there are specific CRM solutions that offer features designed for specific teams.
For marketing teams, using any CRM tool may not provide the best results. Luckily, there are tons of marketing-driven CRMs available in the market.
Let’s get started.
What is a Marketing CRM?
A CRM (customer relationship management) is a software tool that helps businesses centralize data and tasks and manage communications involving both existing and potential customers. Marketing CRM is the merging of marketing functions with data from your business including sales.
With CRM for marketing, businesses have all the tools and information for running marketing campaigns more productively and effectively. Since it combines the functions of marketing and sales teams, marketing CRM helps you obtain more leads, nurture these leads, and close more deals.
Marketing teams profit the most from using marketing CRMs. This type of CRM helps marketers to individualize marketing and turn prospects, leads, and customers to repeat and life-long customers. With the software tool, your marketing teams do less work and your marketing campaigns become more effective
Although many marketing CRM software tools are in the form of SaaS cloud-based applications, there are also on-premise marketing CRM solutions. Many CRMs for marketing have mobile apps which make it easy for you to access your customer data while working in the field, on vacation, or at home.
The best CRM for marketing offers you a rich array of marketing tools for managing your marketing campaigns and automating your marketing across different channels. They also provide information about vital marketing statistics such as open rate and click-through rate. You also enjoy A/B testing for your landing pages.
Best Marketing CRM Software
Best Overall Marketing CRM Software
Monday.com is one of the best marketing CRM software available in the market. This robust CRM is easy to set up and use. Over 100,000+ companies use Monday.com to handle their marketing needs.
This marketing CRM helps your marketing teams work without limitations. Users can use the platform to easily build, run, and scale their workflows. You can manage a variety of functions and projects with Monday.com such as project management, marketing, task management, IT, HR and recruitment, operations, software development, creative and design, and more.
Monday.com helps you manage your complex projects including event planning and management. It provides you with tools to track your marketing team and any other team in your organization. With this CRM for marketing, you can easily automate hundreds of tasks.
Users can use Monday.com to streamline their sales and marketing processes. You can also use the platform to manage and improve your relationships with customers. Users enjoy 24/7 customer support and access to self-learning tools such as a knowledge base and webinars.
Monday.com offers more than 52 integrations and 150 automation on a single dashboard to users. It integrates with your favorite business apps such as:
- Social media apps such as Twitter, Facebook, and LinkedIn,
- Cloud storage and file-sharing services such as Dropbox and Box,
- Email service providers such as Gmail and Outlook,
- Google apps such as Google Calendar and Google Drive.
- Unlimited Contacts
- Purchase Unlimited Seats
- Lead Web Forms
- CRM Templates
- 24/7 Customer Support
- Lead Management
- Deal Management
- Contact Management
- 250 Automations/Mo
- Integrations: 250 Actions/Mo
- Email Analytics & Automation
- Mailchimp & Hubspot Integration
- Sales Analytics and Forecasts
- 25000 Automations/Mo
- Integrations: 25000 Actions/Mo
- Automatic Lead Scoring
- Salesforce Integration
- Enterprise Reporting
- 250000 Automations/Mo
- Integrations: 250000 Actions/Mo
Monday.com offers you four pricing plans: individual, standard, pro, and enterprise.
- The individual plan is suitable for individuals looking for a simple marketing CRM solution that can help them keep track of their work.
- The standard plan is best for businesses that want to collaborate and optimize their team processes.
- The pro plan is ideal for businesses that want to streamline and run complex workflows for their marketing teams.
- The enterprise plan is suitable for organizations in need of enterprise-grade marketing CRM features such as enterprise-grade security & governance and premium support.
Just try the free plan if you are just getting started with the software. You also get an 18% discount if you choose a yearly subscription.
Best Human-centric Marketing CRM with Sales and Marketing Automation
Keap, formerly known as Infusionsoft, is one of the best marketing CRMs that brings high-level features and tools to small and medium-sized businesses. This full-fledged CRM software offers numerous marketing features such as marketing automation, digital marketing, email marketing, sales pipeline management, and content management.
With this CRM software, users can use its marketing campaign builder to build a leads database easily. It also makes it easy to extract and aggregate contacts info from other CRM software tools and documents such as spreadsheets, business cards, and custom forms.
This CRM software is targeted at e-commerce store owners, small businesses, and self-employed individuals. You can also use Keap to build trigger-based email sequences. It integrates with third-party applications such as accounting software such as Xero and QuickBooks, eCommerce platforms such as Shopify and WooCommerce, email providers such as Gmail and Outlook.
Keap offers custom and free migration from other CRM software such as Mailchimp, AWeber, HubSpot, ActiveCampaign, Ontraport, and Constant Contact. Users enjoy free phone and chat support, and access to a rich community of entrepreneurs running into hundreds of thousands.
- 1500 Contacts & 2 Users
- Additional Users: $29/Each
- Automated Lead Capture
- Sales Pipeline Automations
- Robust Email Marketing Toolkit
- 2500 Contacts & 3 Users
- Additional Users: $29/Each
- 150 Custom Fields
- Marketing Analytics
- Lead Scoring
Read more Keap pricing
Keap offers three pricing plans: lite, pro, and max.
- The lite plan is suitable for solopreneurs and new businesses in need of simple marketing CRM solutions.
- The pro plan is best for growing businesses.
- The max plan is best for established businesses and teams.
Keap allows users to try its lite and pro plans for free for 14 days after signing up.
3. HubSpot CRM
Best Free Inbound Marketing CRM Software
HubSpot CRM is one of the most popular CRM software in the market. This CRM contains a rich selection of marketing tools that helps businesses to provide delightful customer experiences for their prospects and existing customers.
You can create customized emails with HubSpot’s drip campaigns tool. It also allows you to send targeted emails that are tailored to the specific needs of your different customers. HubSpot notifies your marketing team of potential leads. You also get an overview of how your leads interact with your business.
This marketing CRM tool provides you with marketing automation features. You can set a limitless number of conditions, triggers, or actions for the CRM software to carry out based on the specific behavior or response of your customers.
HubSpot CRM can automatically send follow-up emails to leads after they have engaged with your website or targeted promotions to customers who have purchased your product. With this marketing CRM online application, you can add and assign tasks to team members automatically.
Apart from providing marketing automation features, HubSpot provides users with a built-in landing page builder for creating landing pages. You also enjoy other solutions for creating blog content with SEO suggestions and for reviewing analytics.
HubSpot CRM is best for new or small businesses in need of a free but powerful marketing CRM solution that caters to their basic CRM needs.
- Unlimited Users
- 1 000 000 Contacts
- Contact Management
- Deal Management
- 5 Email Templates
- Sales Automation
- Remove Hubspot Branding
- 2 Deal Pipelines/User
- Unlimited Email Tracking
- 5000 Email Templates
- 5 User Accounts
- Additional User $90/Mo
- 15 Deal Pipelines/User
- Deal Scoring (5 properties)
- Salesforce Integration
- 10 User Accounts
- Additional User $120/Mo
- 100 Deal Pipelines/User
- Recurring Revenue Tracking
- Predictive Lead Scoring
Read more Hubspot pricing
HubSpot CRM offers a free plan that comes with a limited number of users. However if you want to enjoy access to four times the features and reach of the free plan, you have to subscribe to one of its premium pricing plans: starter, professional, and enterprise.
- The starter plan offers increased limits, removes HubSpot’s branding from email marketing, live chat, landing pages, and forms, and provides email and in-app chat support.
- The professional plan offers you omnichannel marketing automation, collaboration and campaign management tools, A/B testing, campaign and custom reporting, and phone support.
- The enterprise plan offers you greater control over your teams and brands, predictive lead scoring, and multi-touch revenue attribution features.
Best Marketing CRM Software with Customer Messaging Features
Zendesk Connect is a marketing CRM software that helps businesses build strong and stable relationships with prospects and customers. It is trusted by 169,000+ companies in 160+ countries. This CRM for marketing provides targeted marketing features based on the behavior of customers over time and their preferences.
With this CRM software, you can segment your customers smartly for more effective targeting and conversions, and set personalized notifications revolving around your customers’ actions or behaviors.
Zendesk Connect does not just offer marketing services, it also provides rich customer service solutions which you can use to boost your customer satisfaction. It helps you deliver rich conversational experiences by making it easy for customers to reach you through messaging.
This marketing CRM software helps you leverage customer data so you can tailor your messaging to suit their needs. Zendesk Connect helps you keep all your customer info and conversation in one central location to avoid repetitive conversations or workflows.
Zendesk Connect offers several pricing plans: suite team, suite growth, and suite professional.
- The suite team plan is suitable for small marketing teams.
- The suite growth plan is best for growing businesses.
- The suite professional plan is the best option for small to medium-sized companies looking for a robust marketing and service CRM solution.
Try its 30-days free trial on all its three main pricing plans.
Zendesk Connect also offers a suite enterprise plan for large enterprises. If you are looking for additional enterprise-ready plans for your organization’s needs, you need to talk to Zendesk’s sales team for a custom quote.
Best Marketing CRM Software for Accelerating Your Marketing Growth
Creatio is a marketing CRM software application that helps businesses to convert leads into paying customers. It was formerly known as BPM’Online Marketing. This multichannel marketing platform helps businesses to maximize every stage of the customer journey from leads acquisition, preparation, and qualification to sales.
With this CRM for marketing, users can create and execute marketing campaigns with its simple in-built designer tool. You can also set up automated triggers when your leads or contacts take a particular action such as clicking on a link.
This marketing CRM software helps you monitor and analyze the performance of each of your marketing campaigns. Creatio CRM offers users a built-in visual bulk email creator which they can use to carry out email marketing functions such as sending bulk emails to their customers. It comes with professionally designed email templates.
You can track the performance of your emails with Creatio’s analytical and reporting tools. Creatio also offers A/B split testing which you can use to test your marketing campaigns on a smaller audience to know if it is effective before sending them to a larger audience.
Creatio pricing is based on the number of active contacts and the number of users you want to have. The cheapest annual subscription (cloud deployment) at 1 user with access to 1,000 active contacts costs $1,042 per year.
This marketing CRM application offers an on-site deployment model. The cheapest annual subscription for 1 user with access to 1,000 active contacts with this deployment model costs $916 per year. Creatio offers you a live demo via request.
Affordable Marketing CRM Software for Small to Medium-sized Businesses
Act! CRM is a complete marketing CRM software application that provides users with marketing and sales automation. It provides you with all the tools and features you need to attract leads, keep clients happy, and more revenue.
With this CRM for marketing, the workload of your marketing team is made lighter thanks to its marketing automation features. Your marketers experience less stress as the CRM software helps to automate manual tasks such as data entry and collation of customer info from several marketing channels.
This CRM application provides users with real-time business metrics which they can use to convert leads into paying customers. Users can track important KPIs and integrate their sales and marketing activities to assign their hottest leads to the right salesperson.
Act! CRM offers you access to email marketing features and an extensive pool of email templates to help you create customized emails for different customers quickly and easily. It integrates with several business applications you use for your everyday business activities such as QuickBooks Online, Slack, Zoom, Gmail, and Outlook.
Act! CRM offers three pricing plans: starter, professional, and expert.
- The starter plan offers basic CRM and eMarketing features.
- The professional plan offers you access to full-featured CRM and eMarketing features.
- The expert plan offers you access to advanced CRM and eMarketing features.
All plans come with a 14-day free trial.
Powerful Marketing CRM Software for Advanced Marketing Teams
SugarCRM is one of the best marketing CRM software available in the market. This powerful CRM solution offers complex features that make it unsuitable for small teams with no experience. It is best for businesses with advanced marketing teams who can make maximum use of SugarCRM’s powerful features.
With this CRM application, you enjoy a built-in Campaign Wizard that can track all your interactions with your customers across multiple channels such as email, SMS, and in-person. Users also enjoy its Smart Reporting Engine which provides comprehensive insights into your customers’ data.
SugarCRM provides you with access to sales, marketing, and customer service features in one platform. You can segment your customers into different lists for more effective targeting.
SugarCRM offers five pricing plans: Sugar Market, Sugar Sell, Sugar Enterprise, Sugar Professional, and Sugar Serve.
- The Sugar Market plan helps you capture the attention of your most promising prospects and pricing starts at $1000.
- The Sugar Sell plan helps you build long-lasting and meaningful relationships with your customers, and pricing starts at $80.
- The Sugar Serve plan provides customers with the support they need and pricing starts at $80.
- The Sugar Enterprise plan offers you flexible CRM features designed for highly-tailored and on-premise CX applications. Pricing starts at $85.
- The Sugar Professional plan offers you CRM features designed for fast-growing small businesses.
Best Marketing CRM Software with Contact Management, Sales Automation, and Marketing Features
Nutshell is one of the most comprehensive market CRM software available in the market. It provides users with marketing and sales force automation tools for effective customer relationships.
With this CRM software tool, you can track the history of your conversations with your customers. You can use this information to figure out the right time and channel for communicating with your customers.
This marketing CRM software application provides you with lead form integration to help you convert your website visitors into contacts. It helps you extract the names and emails of your website visitors and other necessary contact information you need for an effective marketing campaign.
With this CRM for marketing, you can segment leads and customers in different ways such as based on location, industry, and customer lifetime value (CLV). This marketing CRM helps you automate many marketing functions such as email lead nurturing. With this software, your marketing teams spend less time on email lead nurturing, freeing up time for more productive activities.
Nutshell integrates with Mailchimp, one of the leading email marketing services, to help you create better email drip campaigns. This complete marketing and sales CRM solution makes it easy for you to manage customers. It provides industry-leading reporting tools for in-depth data analytics about your customers and your business.
With its email marketing automation tools, you can create, send, and track marketing emails and drip sequences from your dashboard. You can send up to 150 marketing emails for free every month. Nutshell integrates with email marketing software tools such as Constant Contact, Mailchimp, and other Mailchimp alternatives.
Nutshell offers two pricing plans: starter and pro.
- The starter plan offers you a simple yet powerful CRM for entrepreneurs and teams.
- The pro plan offers access to CRM and sales automation tools for teams with advanced marketing CRM needs.
Both plans come with a 14-day free trial.
Best Marketing CRM Software for Project Management
Insightly CRM is one of the best marketing CRM for small marketing teams with no experience. It offers users access to free training videos on how to effectively use the platform. This powerful marketing and sales CRM helps both salespeople and marketers to synchronize their activities for the benefit of the organization.
With this CRM tool, you enjoy total contact management features. Users enjoy full visibility on leads and customers. Thanks to its Business Intelligence (BI) powered by Microsoft Power BI, this CRM for marketing helps you gather historical and real-time data about your customers and convert them into measurable insights.
Insightly provides you with a powerful and easy-to-use marketing engine you can use to attract and engage leads to grow your business and generate more revenue. This CRM software offers you a unified platform that incorporates your marketing and CRM needs.
Your sales and marketing teams can freely track the flow of customer data as they pass through your sales funnel without any incidence of duplication. You can align their marketing and sales teams to focus more on your business’s ideal target audience.
Insightly integrates with third-party applications such as G Suite, Microsoft 365, Mailchimp, Dropbox, QuickBooks, and Slack. You can use this marketing CRM application to improve the effectiveness of your marketing campaigns thanks to its comprehensive reports and dashboards. You can track key engagement metrics such as bounce rates, click-through rates, and open rates.
Insightly offers three pricing plans: plus, professional, and enterprise.
- The plus plan is best for growing businesses.
- The professional plan is suitable for businesses that want to scale.
- The enterprise plan is best for businesses that want access to enterprise-grade marketing CRM features.
Only the plus and professional plans offer a 14-day free trial.
10. Drip eCRM
Best Marketing CRM built for eCommerce KPIs
Drip eCRM is one of the best marketing CRM for eCommerce stores. The eCRM in this name stands for eCommerce customer relationship management. As the name suggests, Drip eCRM focuses on drip marketing and marketing services for eCommerce.
With its drip marketing function, you can automate the sending of scheduled reminders in the form of emails to potential leads. This CRM tool is targeted at small and independent eCommerce businesses. You can use the software to send out emails to a segment of your mailing list or the whole list.
Drip eCRM is a sales and marketing automation platform designed for eCommerce businesses. Another selling point of Drip eCRM is that it offers you access to a dedicated Facebook ad builder for creating winning Facebook ads.
This CRM for eCommerce marketers helps you get closer and develop deeper connections with your customers. It connects data from across multiple media channels so you can easily communicate with your customers in a timely and spot-on manner.
With Drip eCRM, you can track your eCommerce KPIs. You get to see the actions your customers are taking, the links they are clicking, product pages they are visiting, and more. Drip CRM scores your leads based on their activities so you can know if a lead is likely to purchase your product or service or not.
This eCommerce CRM application allows you to connect the eCommerce stores you built on online store builders such as Shopify, WooCommerce, Magneto, and BigCommerce.
Drip eCRM integrates with third-party applications such as Thrivecart, ClickBank, ClickFunnels, EasyWebinar, Eventbrite, Gumroad, HubSpot, Insightly, Instapage, PayPal, LeadPages, OptinMonster, Zapier, Stripe, and Unbounce.
Drip eCRM is priced based on a sliding scale depending on the number of contacts you want to use. For its lowest plan, 1-500 contacts cost $19. It offers you a 14-day free trial with no credit card required. For contacts above 140,000, you need to talk to an expert to get custom quotes.
11. Agile CRM
Best Marketing CRM Software with Marketing Automation, Web Engagement, Social, and Mobile Features
Agile CRM is a comprehensive marketing CRM software that offers users access to marketing automation tools. You can segment your audience with this CRM based on several pre-set conditions and behaviors. It is trusted by over 15,000+ customers.
This marketing CRM software tool can be set to automatically respond when your website visitors click on a link, abandon an item in the shopping cart, and fill out contact forms. You can use Agile CRM to create, automate, and track your social campaigns across multiple social media platforms such as Facebook, Instagram, and Twitter.
Agile CRM is best for teams looking for a marketing solution that provides advanced CRM features. It has a simple interface that is easy to use and mobile-ready. You can send personalized emails based on your customer data.
With this CRM software tool, you can also carry out A/B testing for your email marketing campaigns. It also provides in-depth tracking and reporting features. You can create marketing workflows and build mobile responsive landing pages with its easy drag-and-drop landing page builder.
Agile CRM offers four pricing plans: free, starter, regular, and enterprise.
- The free plan is free for up to ten users and offers lead scoring, unlimited deals, appointment scheduling, and email tracking features.
- The starter plan offers email campaigns, web engagement, form builder, email templates builder, landing page builder, marketing automation, social monitoring, and mobile marketing features.
- The regular plan offers helpdesk and reporting features. The enterprise plan offers you email and phone support, basic and email reports, and 50+ plugins or integrations.
Try out Agile CRM’s free plan if you are just starting with the software.
12. Zoho CRM
Best Full-Stack Marketing CRM Software for Scaling Your Business
Zoho CRM is one of the best marketing CRM for developing great customer relationships. It is trusted by over 250,000+ businesses in 180 countries. Automatically segment your contacts into targeted email lists based on their location or behavior and easily collect customer data from your website through web forms with this CRM application.
Businesses can use the CRM software tool to boost their relationships with customers. You can turn leads into lifelong customers by offering them special promotions. This marketing CRM application helps you track your customers' interaction with your website and business.
Zoho CRM offers you built-in Google Ads integration so you can efficiently design, track, and manage your advertising campaigns directly from your dashboard. You can redesign Zoho CRM’s user interface without any coding knowledge to meet your preferences.
With its omnichannel communication feature, you can reach your customers across multiple channels such as social media, email, telephone, and live chat. You also get real-time notifications each time your leads and existing customers interact with your website, product, and business.
Zoho CRM provides you with real-time reports and insights about your customers. This CRM for marketing integrates with third-party applications such as Office365, Dropbox, G-Suite, Slack, Zapier, Shopify, Linkedin, Trello, PayPal, Skye, SurveyMonkey, Mailchimp, Zoom, and Twilio.
- 3 Users
- Lead Management
- Deal Management
- 1 Webform/Module
- Integrations with Zoho Apps
- Sales Forecasting
- Mass Email: 250/day/org
- Lead Scoring
- 5 Webforms/Module
- 5 CRM Extensions
- Unlimited Custom Email Templates
- Mass Email: 500/day/org
- Data Import: 20000/batch
- 10 Webforms/Module
- 10 CRM Extensions
- Zia AI Assistant
- Mass Email: 1000/day/org
- Data Import: 30000/batch
- 20 Webforms/Module
- 20 CRM Extensions
- Data Storage: 5 Million Records
- Mass Email: 2000/day/org
- Data Import: 50000/batch
- 100 Webforms/Module
- 50 CRM Extensions
Zoho CRM offers you four pricing plans: standard, professional, enterprise, and ultimate.
- The standard plan is suitable for small businesses with small marketing automation needs.
- The professional plan is best for growing businesses with expanding marketing automation needs.
- The enterprise plan is suitable for businesses that want access to advanced customizations and more marketing automation features. All Zoho CRM’s pricing plans apart from the ultimate plan come with a 15-day free trial.
- The ultimate plan offers you access to advanced BI (Business Intelligence) bundled with Zoho Analytics. It comes with a 30-day free trial period.
Key Features of Marketing CRM Software
Many CRMs offer you a wealth of customer data that your marketing team can leverage to build long-lasting relationships with your leads and customers. However, there are key features that qualify any CRM as a marketing CRM software tool.
1. Built-in Landing Page Builder
One of the key features of CRM for marketers is its ability to build landing pages for users. Marketing teams use landing pages to convert leads after they click an ad or link. Unlike homepages which contain different information about your business and links, landing pages are built specifically to focus on one CTA (Call-to-action).
The best marketing CRM software offers a built-in landing page builder you can use to build and design landing pages. They offer users a wide range of landing page templates that you can edit and customize to suit your needs.
2. Marketing Ads and SEO Features
Having a CRM that allows you to build and manage your ads is a huge plus for your marketing teams. The ideal CRM for marketers offers you a wealth of ad templates you can create to create marketing ads on Facebook, Instagram, and other social media platforms.
Some marketing CRMs also provide rich SEO features such as providing SEO suggestions to help you rank high on SERP (Search Engine Result Page). Since your ads and landing pages often contain text, these SEO suggestions can help you rank on top for relevant or related searches.
3. Segmentation of Your Emails and Email Lists
Another key feature to watch out for when searching for a CRM for marketers is the email segmentation feature. When you send leads to your landing pages, the next step is not to transmit them to your sales team just yet. You still have to nurture these leads for maximum conversion.
The ideal CRM software tool for your marketing team should support email segmentation. Dividing your email lists into different segments helps you send personalized emails to your different leads and customers. You can segment your email lists based on their stage in their customer journey, the links they clicked, location, and others.
Marketers use marketing CRM software to create different segments for their various marketing campaigns. Segmentation of emails and campaigns helps marketers increase their customer conversion rates.
The best CRMs for marketers automatically segment your contacts and help you create email campaigns easily and quickly. Many CRM applications offer drip features that allow you to schedule your emails ahead of the proposed sending time.
4. Data Testing and Reporting Features
A key feature of marketing CRM software is the ability to test data and compile reports. For effective marketing, your marketing teams need to be able to test data and track KPIs on their marketing campaigns.
Since leads and customers respond to your marketing strategies in various ways, you need to track their responses with reports to boost your marketing efforts. Some of the KPIs marketers track with marketing CRM software include email open rate, click-through rate, and other engagement metrics.
The purpose of gathering reports on your marketing efforts is to know whether your marketing campaigns are effective or not. Marketers use CRMs for marketing to track which channels are generating results and which ones are performing below par.
Another key feature to watch out for in a CRM for marketers is data testing. Marketing teams need to regularly test their marketing campaigns including their emails and landing pages to get a better idea of what is working and what is not.
The best marketing CRM software provides you with A/B testing features so you can test different landing pages and emails to find out which one best converts before you launch your marketing campaign. All marketers carve data.
Having analytic tools and data testing features helps you effectively nurture your leads and build long-lasting relationships with your customers.
5. Workflows and Automation
The ideal CRM software for marketing teams should have an automated workflow feature. Automating your workflow involves delegating time-consuming manual tasks such as sending emails to your leads and customers when they take an action to your marketing CRM.
With this feature, you can improve the productivity of your marketing teams and afford them more time to concentrate on high-level tasks. You can set up different triggers based on events or actions your customers take.
For example, a visitor visits your eCommerce store, picks up an item in their cart, and then abandons it. Your CRM for marketers can send a pre-composed email to that visitor as a reminder about the item they picked up but did not purchase. You can even offer a discount or an incentive to get the visitor to complete the purchase.
Third-party Automation Apps to Integrate with your Marketing CRM Platform
Best Email Marketing Service to Integrate with your Marketing CRM Software
Mailchimp is an all-in-one marketing software and one of the most popular free email marketing services for businesses and individuals. However, the free plan is limited. You need to subscribe to its premium plans to enjoy all of its email marketing and automation features without limitations.
This email marketing software tool integrates with different marketing CRMs, allowing you to access its rich email marketing services from your CRM dashboard. Mailchimp also offers some CRM functions such as contact management.
Users enjoy a wealth of automation features such as sending emails based on the actions your leads and customers take. You can set it to send an email reminder to your contacts on their birthday, when they make a purchase, and when they abandon their cart or visit your store.
Mailchimp is effective for running optimized email marketing campaigns across multiple channels. This email marketing service for small business owners helps you collect and organize data. You also get valuable insights into your target audience’s behavior.
Mailchimp pricing falls under four categories: free, essential, standard, and premium.
- The free plan is suitable for individuals with small email marketing needs.
- The essential plan is best for growing businesses.
- The standard plan is ideal for marketing teams that need access to full control over the entire customer journey.
- The premium plan is best for advanced marketers and high-volume senders with large email marketing needs.
Mailchimp also offers a Pay As You Go flexible plan.
Best Email Marketing Service to Integrate with Your eCommerce Stores and Marketing CRMs
Autopilot is one of the best email marketing software for eCommerce. This software provides you access to features such as SMS marketing and email A/B testing. You can use this online application to run retargeting ads for Google and Facebook.
This email marketing software tool provides you with effective marketing automation features designed for your entire customer journey. It has a user-friendly interface and helps you get to know more information about your customers for effective email targeting.
Autopilot provides users with campaign management and reporting features to help you maximize your results from your various marketing campaigns. It integrates with several third-party applications such as Mailchimp, HubSpot, Salesforce, Stripe, Gmail, Pipedrive, and Intercom.
Autopilot has four pricing plans: free, campaign, pro, and business.
- The free plan offers you free email marketing features you need to start growing your business.
- The campaign plan provides you with superior email marketing features to grow your sales.
- The pro plan is suitable for businesses that need a marketing solution to accelerate their growth.
- The business plan offers you advanced email marketing features including A/B email testing for growing your business.
Try out any of its paid plans for free for 14 days.
Best All-in-one Growth Software for SaaS Businesses
GoSquared is a growth software tool that makes it easy for you to grow your business online. This online application provides you with customer engagement tools that help you send targeted messages to your customers.
With this software tool, you enjoy user analytics and live chat features for sales. GoSquared makes it easy for you to convert your website visitors into long-time customers with marketing automation features. Users can take advantage of its comprehensive website analytics to maximize their conversions.
GoSquared is designed for SaaS businesses and provides hands-on support for users. This growth online application integrates multiple growth tools. You can segment your contacts based on your preferences. It is fully GDPR compliant and protects the privacy of your contacts.
Users enjoy an intuitive dashboard which makes the growth software easy to navigate and use even for beginners. You also enjoy other features such as behavior-based triggers and automatic time zone detection. GoSquared offers you a comprehensive picture of your website’s performance.
GoSquared offers you three pricing suites: customer engagement, web analytics, and live chat for sales. Try out its 7-day trial offer on all its plans. You can cancel your free trial at any time.
Best Marketing Automation Software Suitable for Small or Large Businesses
Marketo is one of the best marketing automation software that helps businesses of all sizes to simplify their customer journey. This marketing engagement platform helps you track your marketing from customer acquisition to customer advocacy.
With this marketing automation software, you enjoy lead generation and SEO tools to attract more visitors to your website. You can use the software to drive more leads to your targeted social media ads. Users can create personalized content for their various leads and customers based on the stage they are in your sales pipeline or location.
Marketo offers you Artificial Intelligence (AI) tools to help you convert leads into customers, and to prompt you on the best time to engage with existing customers. With its AI tools, you can maximize potential upselling and cross-selling opportunities to sell to your customers.
You can use this online application to track and measure the success of your various marketing campaigns including the ROI (Return on Investment). Marketo integrates with popular CRM platforms such as Microsoft Dynamics and Salesforce.
Marketo offers four pricing plans: select, prime, ultimate, and enterprise.
- The select plan is great for growth marketers.
- The prime plan is best for progressive marketers.
- The ultimate plan is ideal for advanced marketers.
- The enterprise plan is best for globally distributed teams.
Powerful CRM Software with Marketing Automation Tools
ActiveCampaign is a CRM software popular for its rich and powerful marketing automation tools. It is trusted by over 150,000+ businesses. Users enjoy its powerful email automation feature which helps you segment leads and customers into specific email lists for better targeting. You can use this system to send out personalized emails to your leads and customers.
Beyond the email automation feature, users also enjoy tracking tools that help you track your leads and customers as they engage with your business. This marketing automation software helps you know who your hottest leads are by assigning an engagement score for them.
ActiveCampaign provides you with email scheduling, email autoresponders, and funnel tools. You also enjoy an improving site tracking feature which lets you know what elements of your site are attracting engagement from visitors and which ones are they ignoring
This marketing automation software integrates with over 850+ apps such as WordPress, Zapier, Salesforce, Shopify, Facebook, Twitter, Stripe, ClickFunnels, WooCommerce, and PayPal. You also enjoy fast support and training with a rich library of tutorial videos to help you navigate its rich features.
Marketo offers four pricing plans: lite, plus, professional, and enterprise.
- The lite plan offers you access to email marketing, marketing automation, 125+ email templates, campaign, and automated reporting features for up to three users.
- The plus plan offers you access to all the features of the lite plan plus landing pages (50+ landing page templates, SMS Marketing, and advanced performance reporting features for up to 25 users.
- The professional plan offers you access to all the features of the plus plan with website personalization, marketing attribution, and attribution reporting features for up to 50 users.
- The enterprise plan offers you access to all the features of the professional plan. It also offers additional features such as custom reporting, custom domain, and unlimited email design testing features for unlimited users.
Try out any of its plans to enjoy its 14-day free trial.
Best Automated Messaging Platform for Tech-savvy Marketers
Customer.io is an automated messaging platform that automates your messaging so you can reach out to potential clients and customers faster and easier. It is trusted by over 3,100+ companies. This marketing platform is best for marketers who want more control over their emails, SMS messages and push notifications.
With this automated messaging software, you can segment your audience based on personal attributes or events so that you can send personalized messages to the various groups for better conversions. You also enjoy transactional API which makes it easy for you to edit transactional messages at your convenience.
Users can create multiple workspaces for better work organization and productivity. Customer.io sends you automated reminders so you can send invoices, payments, and receipts on time.
With this marketing platform, you enjoy drip emailing and email A/B testing features. You also enjoy conversion tracking and performance reporting features that provide detailed information about the performance of your marketing campaigns and team. Customer.io integrates with Zapier, Salesforce, and other third-party applications.
Customer.io offers two pricing plans: basic plan and premium plan.
- The basic plan offers you all the tools and features you need to send messages to your customers.
- The premium plan offers all the tools and features of the basic plan plus a dedicated customer success manager, deliverability control, and more.
Try out its basic plan to enjoy its 14-day free trial.
What are the Best CRMs for Marketing?
The best CRMs for marketing are those CRM software tools that have the tools and features you need to handle your business marketing needs. Before choosing a marketing CRM vendor, consider the price, ease of use, and supported integrations.
One of the key features to watch out for before choosing a CRM for marketers is marketing automation. While this feature is important, it is even more crucial for you to pick a CRM that your marketing team can use without any extensive training requirement.
Monday.com is the best overall marketing CRM that helps you streamline your marketing and sales processes. If you are looking for a human-centric marketing CRM with sales and marketing automation, Keap is the go-to option.
Zendesk Connect is the best CRM for marketing with customer messaging features. If you are searching for a free inbound CRM for marketers, HubSpot CRM is the best choice. Creatio is the best CRM software for accelerating your marketing growth.