8 Best Unbounce Alternatives In 2023 (Cheap & Powerful)
Are you searching for the best affordable and feature-rich Unbounce alternatives? Here is a list of the top 5 alternatives to Unbounce for creating stunning landing pages and capturing leads like a pro.
Leadpages
Landingi
Instapage
GetResponse
A conversion-optimized landing page lets you capture leads, drive conversions, and boost revenue. Unbounce is the best choice when it comes to designing such high-performance landing pages.
It comes with a wide range of features and functionality including an intuitive drag-and-drop editor and hundreds of professional-looking customizable templates.
However, Unbounce fails to offer as many features as its competitors.
Let us discuss the top eight Unbounce alternatives of 2023 that offer advanced features at a competitive price. They are the best fit for small businesses, marketers, and entrepreneurs. Anyone can create beautiful, conversion-optimized landing pages that will help them achieve their business goals using the options discussed in this article.
Why Do You Need an Alternative to Unbounce?
Unbounce is not the best choice for everyone, especially those on a tight budget. It is one of the most expensive landing page builders out there.
Their basic plan starts at $99 per month and comes with unlimited landing pages on a single domain. Additionally, it is limited to up to 500 conversions and 20,000 visitors per month. This pricing plan is the best fit if you are building a small website with decent traffic.
On the other hand, choosing one of its premium plans gives you access to market-leading advanced features, but again they are not affordable to everyone.
Additionally, apart from the price point, here are a few more major drawbacks of choosing Unbounce:
- Limited design options
- Steep learning curve
- Fewer ready-to-use and customizable templates
- Lack of autosave functionality
In short, it is the perfect choice for businesses with a higher budget.
If you are an individual or small business owner, choose one of the following options for building stunning landing pages. We have also included a few advanced alternatives to Unbounce with higher price points, don't forget to check them as well.
Best Unbounce Alternatives & Top Competitors
Here is a list of the best Unbounce alternatives to bring your dream site to life.
- Leadpages – Best Overall
- Landingi – Best User-friendly Builder
- Instapage – Best Enterprise-grade Lead Generation Tools
- GetResponse – Best Affordable Alternative
- Brevo – Best For Nurturing Leads
- ActiveCampaign – Best For Marketing Automation
- Wishpond – Best For Contests and Referral Sites
- ClickFunnels – Best For Creating Sales Funnels
1. Leadpages
Best Overall Unbounce Alternative
Leadpages offers unlimited everything, including web visits and leads. This dedicated landing page builder best fits small and medium-sized businesses (SMBs) and solopreneurs.
Note that Leadpages doesn’t include all the powerful features of Unbounce, but you can easily launch a website, design beautiful-looking landing pages, and start collecting leads without expert knowledge.
Leadpages help you create landing pages that are known for their fast loading times.
Key Features
Customizable Templates
Leadpages boasts 150+ professionally designed pre-built templates. There are a variety of templates for checkouts, sales pages, opt-in pages, confirmation pages, and more. You can easily customize these high-converting templates and create personalized landing pages.
Drag-and-Drop Editor
Leadpages allows users to design and customize landing pages using an intuitive drag-and-drop editor. There are two different editors: a simple editor for beginners and an advanced editor for experienced users. Additionally, it includes various useful blocks, such as countdown timers.
Guided Conversion Optimization
Lead generation is easy with Leadpages as it empowers users with a conversion technology that analyzes pages and provides tips on optimizing them. Such data-powered suggestions are proven to improve lead-generation efforts.
Lead Generation Tools
Users can design conversion-focused landing pages, email opt-in forms, pop-ups, alert bars, and checkout pages without coding knowledge. Additionally, integrations with popular third-party tools and services help you collect email addresses and automate digital marketing efforts.
A/B Testing
Leadpages allows you to create multiple variations of your page and track the performance across each of them. It helps you analyze how different elements on your page impact lead generation and marketing efforts.
SEO Tools
Landing pages built with Leadpages load faster with 30% higher performance scores. Users can easily add metadata to their pages and ensure their pages will rank higher in the Google search results.
Site Analytics
Leadpages has powerful analytics tools for tracking conversions, conversion rates, page visits, and more. You can easily monitor the site performance using a user-friendly analytics dashboard.
Pricing
Read more about Leadpages pricing
Leadpages doesn't offer any free plan. It has two paid plans that vary in terms of the number of sites, A/B testing features, and checkout functionality.
- Standard Plan – It costs $49 per month and includes 1 site and unlimited landing pages
- Pro Plan – It costs $99 per month and includes 3 sites, unlimited landing pages, and checkout functionality.
A 14-day free trial is available across all the plans, letting you decide if it's the right fit.
2. Landingi
Best User-friendly Builder
Landingi is a beginner-friendly landing page builder tool.
In contrast to its rivals, it boasts an easy-to-use landing page building platform that focuses on individual freelancers, small businesses, entrepreneurs, and marketing agencies.
Users can quickly design visually appealing and feature-rich landing pages using a pixel-perfect drag-and-drop editor. But note that building mobile responsive landing pages may take some time due to the limitations of the editor.
Key Features
Intuitive User Interface
Landingi focuses on beginners and lets them create beautiful landing pages without coding knowledge. It has a simple and easy-to-use user interface that resembles tools like Canva.
Quick Setup
Landingi boasts over 300+ pre-built templates that are highly customizable when using a drag-and-drop editor. All you need to do is choose a conversion goal, pick one of the available high-converting templates, and start customizing it to your preference.
Powerful Customization
You can use the drag-and-drop editor to design and customize the landing pages. Additionally, Landingi boasts a range of pre-built sections that allows you to quickly launch a website from scratch. It comes with Smart Sections that are instantly updated across all associated pages. You can easily duplicate sections or entire landing pages with just a few clicks.
AI-powered Conversion Optimization
Landingi is empowered with PageInsider, an advanced lead generation tool that analyzes your design and provides insights for improving the conversion rate. The suggestions also include tips to optimize the page layout for increased conversions.
Lead Generation Tools
Users can easily create popups, build marketing funnels, and add custom code to enhance page experience and improve conversion rates. Collecting and nurturing leads using Landingi is a breeze due to their state-of-the-art lead generation tools.
Import Landing Pages
If your business has high-performance landing pages built using tools like Unbounce, Landingi allows you to import, customize, and use them. You can import up to 3 pages for free.
Extensive Integrations
Landingi can be integrated with various CRM and marketing platforms such as HubSpot, Zoho CRM, Zendesk Sell, Salesforce, Pipedrive, Keap, MailChimp, ConvertKit, and more. These integration capabilities by Landigi will help you optimize and boost marketing campaigns for improved conversions.
A/B Testing
Landingi comes with powerful tools for running A/B tests to compare different versions of the landing pages. It helps you determine the page elements and landing pages that perform well when it comes to attracting a maximum number of leads.
Landingi offers a lifetime free plan, limited to 1 landing page design and up to 500 monthly visits. You need to choose a premium plan for additional landing pages and traffic.
Note that a 14-day free trial is available across all the plans.
- Lite Plan – Starts at $29 per month and lets users create up to 10 landing pages and 5,000 visits.
- Professional Plan – Starts at $49 per month and lets users create unlimited landing pages and 50,000 visits.
- Agency Plan – Starts at $149 per month and includes 20 custom domains and advanced analytics.
- Unlimited Plan – Starts at $1000 per month and unlimited traffic
Additionally, Landigi offers a 30-day money-back guarantee across all the paid plans to let you decide if it's the right fit.
3. Instapage
Best Enterprise-grade Tools
Instapage has its place as one of the top alternatives to Unbounce when it comes to building high-performance landing pages. It is the best fit for e-commerce businesses and huge SaaS companies.
Unlike Unbounce, which has a steep learning curve, Instapage offers an intuitive user interface powered by an easy-to-use and powerful drag-and-drop editor.
It is one of the best enterprise-grade landing page builders and lead generation platforms in the market.
Key Features
Dynamic Content
Instapage is the best tool for lead generation due to its features, such as dynamic content, also known as landing page personalization. It allows you to create user-specific content. It simply means landing pages with specific messages for your target audience to increase engagement and conversions.
Huge Library of Customizable Templates
Instapage boasts a huge library of highly customizable templates by professional designers. You can choose from 500+ pre-built templates that are both conversion-optimized and visually appealing.
Stunning Website Builder
Use Instapage’s drag-and-drop editor to design and customize existing templates. Using this editor, you can build landing pages that are mobile-responsive regardless of your skill level. It is user-friendly and can be mastered within no time.
Lead Generation Tools
Instapage offers plenty of tools such as AdMaps, heatmaps, A/B testing, and post-click automation to generate qualified leads. About Instapage’s AdMap, it is a powerful feature for syncing ad campaigns and predicting the effectiveness of landing pages. Additionally, you can track the performance of your landing page designs using the built-in conversion tracking feature.
Real-time Collaboration
If your team is working on a huge project that includes creating multiple landing pages and involves frequent reviews and approval by colleagues and seniors, then Instapage is the perfect choice for you. It comes with built-in team collaboration capabilities for real-time communication.
A/B Testing
Unlike other landing page builders on this list, Instapage has powerful A/B testing features for creating and testing multiple variations of your landing pages. You can also use Instapage’s powerful heatmap functionality to improve conversion rates and maximize campaign results.
Extensive Integrations
You can integrate Instapage with a wide range of tools for streamlining various activities and processes related to marketing automation, email marketing, and CRM. Additionally, choose from various third-party site analytics, live chat, e-commerce, team collaboration, and advertising integrations to improve productivity and obtain greater results from your marketing efforts.
Powerful Site Analytics
You can quickly overview the user behavior on your landing pages with Instapage. The built-in analytics dashboard offers actionable insights and is easy to use. It includes stats for both mobile and desktop versions of your landing page. For advanced analytics, Instapage comes with a Google Analytics integration.
Pricing
Instapage is one of the most expensive Unbounce alternatives on this list. It doesn’t offer any free plan. To enjoy their services, you need to choose the following paid plan.
- Build Plan – It costs $299 per month and comes with unlimited domains and conversions.
A 14-day trial plan lets you try their Build plan for free and see if it fits you.
4. GetResponse
Best Affordable Alternative
GetResponse combines email marketing tools with a landing page builder to build an excellent online presence and capture leads. For just $19 per month, you can launch a website and start collecting leads.
Also, connecting landing pages with GetResponse’s email marketing platform is a breeze.
It allows you to design professional and fully optimized websites without coding knowledge.
Key Features
Email Marketing Tool
GetResponse is a web-based platform with best-in-class email marketing tools for marketing automation and building sales funnels. You can easily market your products and services to permission-based leads.
Drag-and-drop Editor
GetResponse offers an intuitive and beginner-friendly drag-and-drop editor. You can easily create fully personalized landing pages from scratch or customize predefined templates to your needs.
Customizable Templates
You will have access to over 200 highly customizable templates designed by professionals. All of them are visually appealing and optimized for lead generation.
Site Analytics
GetResponse boasts excellent analytics for both email campaigns and landing pages. You can set up event tracking and analyze visits, clicks, and conversions through your landing pages. Integration with popular analytics tools such as Google Analytics is also available.
Inbound Marketing Tools
Build sales funnels quickly and efficiently to maximize conversions. You can also create customer journeys to boost the ROI and customer engagement through your paid advertising campaigns. With pre-built templates by GetResponse, capturing and nurturing new leads is easier than before.
A/B Testing
GetResponse paid plans include A/B testing capabilities. Note that you can use it for both testing email campaigns and landing pages. It lets you create multiple variations of your campaigns or landing pages and test the performance across them.
Third-party Integrations
Users can connect GetResponse with various CRM and e-commerce platforms such as Hubspot, Zendesk, FreshBooks, Salesforce, Zoho, BigCommerce, ThriveCart, WooCommerce, and more. Custom integrations through GetResponse API or Zappier are also possible.
Pricing
Read more about GetResponse pricing
To create unlimited landing pages and advanced email marketing tools, opt-in for one of the following paid plans. GetResponse is the best free alternative to Unbounce.
- Email Marketing Plan – It costs $19 per month and includes unlimited landing pages and emails.
- Marketing Automation Plan – It costs $59 per month and includes 3 users and powerful automation capabilities.
- E-commerce Marketing Plan – It costs $199 per month and boasts powerful e-commerce functionalities such as abandoned order recovery and quick transactional emails.
A 30-day free trial is available across all the plans, letting you decide if it's the right fit.
5. Brevo
Best for Lead Nurturing
Brevo is best for setting up email and SMS marketing campaigns. It has gained immense popularity since its launch in 2018.
The landing page builder by Brevo is not as feature-rich as others on this list, but it will get the job done for individual freelancers, marketing agencies, and small and medium-sized business owners.
Key Features
Drag-and-drop Editor
Brevo’s drag-and-drop editor is easy to use for both building emails and landing pages. Users can easily create landing pages from scratch or customize pre-built templates without any design experience. It also allows you to add custom code to sections.
Customizable Templates
Brevo offers a decent selection of ready-to-use and customizable templates for quickly launching your dream site. All of them are optimized for mobile and tablets. Use these high-converting landing pages to generate leads and boost revenue.
A/B Testing
Find out the landing page or elements that work best for you when it comes to converting visitors to leads using Brevo’s A/B testing capabilities. You can use this feature for both email and landing page campaigns.
Built-in CRM
Brevo’s CRM capabilities are really impressive. It allows users to manage client conversations and meetings efficiently using the Unified Inbox feature. Additionally, you will have detailed access to your leads' information and contact history.
Third-party Apps Integration
You can integrate Brevo with various CRM, payment gateways, marketing, and analytics apps such as Hubspot, Salesforce, Zoho, Zapier, Pipedrive, ConvertFlow, Stripe, Paypal, Google Analytics, and more. There are over 100+ apps that can be connected with Brevo.
Pricing
Note that three plans are available: Free, Starter and Business plan. However, out of them, the Free plan and Starter plan don’t include landing page builders.
To use Brevo landing page builder, you need to choose their business plan that costs $58 with an annual commitment. Additionally, you cannot try the Brevo landing page builder before purchasing a Business plan, as no free trial is available.
- Business Plan – It costs $65 per month and comes with powerful lead generation and marketing automation capabilities.
Brevo doesn’t offer any money-back guarantee across their paid plans.
6. ActiveCampaign
Best For Marketing Automation
ActiveCampaign offers best-in-class email marketing and automation tools with an excellent landing page builder. Its robust suite of features allows users to collect event signups, build email lists, and accept payments online.
The platform best fits e-commerce brands and small and medium-sized businesses.
Users can create unlimited landing pages using any of their paid plans which is a plus point compared to other platforms like Brevo.
Key Features
Drag-and-drop Editor
ActiveCampaign’s drag-and-drop editor lets users create professional-looking emails and landing pages. Though the editor may feel quite different while building landing pages and emails, it is pretty straightforward and beginner-friendly. You can design landing pages without much hassle.
Customizable Templates
There are over 55+ customizable pre-built templates available. You can use the drag-and-drop landing page editor to adjust the layout and sections to your needs. Using these templates, beginners can launch professional-looking sites within a short time.
Dynamic Content
With ActiveCampaign, you can go for landing page creation based on user engagement and interest for a personalized experience. Such personalized landing pages are great for capturing leads and boosting revenue.
Lead Generation Tools
Users can leverage both the email and SMS marketing capabilities of ActiveCampaign to nurture leads. Additionally, the platform allows you to build professional and high-performance landing pages to collect leads.
Site Analytics
Analyze the page performance and see how people engage with your landing pages using the Pages Metrics feature. The dashboard gives you a quick overview of pageviews, conversions, and conversion rate per page For in-depth page analytics, you can integrate ActiveCampaign with Google Analytics.
Third-party App Integrations
ActiveCampaign can be integrated with hundreds of CRM, accounting, marketing, analytics, and e-commerce apps. Some popular integrations include Salesforce, ClickFunnels, Airtable, Hootsuite, Zapier, Google Analytics, WooCommerce, and more.
Pros
- Intuitive drag-and-drop editor
- Mobile-responsive designs
- 55+ customizable modern-looking templates
- Powerful email automation capabilities
- Dynamic content
- Customer support through live chat, email, and phone
Cons
- Lacks A/B testing capabilities
- Built-in landing page analytics could be more comprehensive
Pricing
Read more about ActiveCampaign pricing
ActiveCampaign’s forever-free plan doesn't include a landing page builder. You need to go for paid plans to enjoy their landing page building service.
- Plus Plan – It starts at $70 per month and is best fit for small and medium-sized businesses.
- Professional Plan – It starts at $187 per month and is best fit for growing businesses with advanced marketing tools and automation requirements.
You can use their 14-day trial plan to see if it fits you right. Note that there is no money-back guarantee across any of their paid plans.
7. Wishpond
Best For Contest and Referral Sites
Wishpond is another comprehensive platform on this list that boasts email marketing, lead generation, and landing page building tools. It provides 100+ pre-designed landing page templates for building mobile-responsive websites quickly.
You can design beautiful popups, lead-generation forms, contests, and emails to boost your marketing efforts.
From small businesses just starting out to large enterprises with growing demand, Wishpond’s flexible pricing plans cater to the needs of businesses of all sizes.
Key Features
Drag-and-drop Editor
Wishpond offers a drag-and-drop editor that is both intuitive and easy to use. You can launch a website from scratch or customize templates without hassle.
Customizable Templates
Wishpond’s template library constantly grows. Currently, it includes over 100+ customizable templates. All of these templates are modern-looking and professional.
Referral Suite
Wishpond offers highly efficient features such as Referral Suite for setting up contests and incentivizing referrals. They are perfect for turning your visitors into brand ambassadors. The basic idea here is to use word-of-mouth marketing to grow your customers.
A/B Testing
It is easy to create and test different variations of landing pages using Wishpond. You can use a drag-and-drop editor to quickly design multiple variations of landing pages.
Extensive Integrations
Wishpond can be integrated with over 300+ apps for email, analytics, sales, payment, and collaboration. Apart from these built-in integrations, the seamless integration with Zapier lets users connect Wishpond with thousands of other apps.
Pros
- Beginner-friendly user interface
- 100+ customizable templates
- Mobile-responsive designs
- Easy-to-use email marketing tools
- A/B testing
- Built-in SEO tools
- Integrations with popular CRM, marketing, e-commerce, and analytics tools
- Customer support through live chat, email, and phone
Cons
- Priority customer support is limited to higher pricing plans
- Built-in landing page analytics could be more comprehensive
Pricing
Wishpond offers a free landing page builder, but it comes with limited tools for building a professional-looking page.
To experience all of the bells and whistles of their landing page builder, you need to choose one of the following paid plans:
- Basic Plan – It starts at $69 per month and is best fit for small and medium-sized businesses.
- Pro Plan – It starts at $119 per month and is best fit for enterprise-grade websites.
A 14-day free trial is available across all paid plans, letting you decide if it's the right fit.
8. ClickFunnels
Best For Creating Sales Funnels
ClickFunnels is a widely popular tool for creating complex sales funnels without prior experience.
It is one of the expensive alternatives to Unbounce with an intuitive drag-and-drop editor. ClickFunnels is the most recommended tool for e-commerce businesses.
Their extensive collection of guides, tutorials, and other docs helps users launch various types of landing pages and start generating leads in a couple of days.
Overall ClickFunnels is the best fit for growing e-commerce, SaaS, and other small and medium-sized brands. Both individual freelancers and marketing agencies use it for generating and nurturing leads.
Key Features
Sales Funnel Builder
The platform empowers users to create complex funnels without technical knowledge. ClickFunnels is one of the top-rated sales funnel builders in the market. You can create a variety of marketing funnels for generating leads and launching events like product launches, webinars, etc.
Drag-and-drop Editor
ClickFunnels offers an easy-to-use drag-and-drop editor for creating sales funnels as well as various types of landing pages. You don’t need any prior experience or technical knowledge to create both sales funnels and landing pages. Moreover, creating sales funnels is a breeze with customizable funnel templates such as webinars, product launches, membership, coaching, and more.
Customizable Templates
ClickFunnels has a huge library of highly customizable templates for launching your dream site. All of these templates are mobile-friendly and modern-looking. Choose any available templates based on your business category and edit them to your needs.
Lead Generation Tools
Users can launch various email, social media, text messages, and desktop notification campaigns for generating leads. Additionally, the platform allows users to create follow-up funnels for growing email lists, upselling, and launching new products. ClickFunnels is also good at marketing automation and creating powerful workflows.
A/B Testing
ClickFunnels offers a powerful suite of tools for testing different variations of your landing pages, emails, offers, and text messages. You can easily track the performance of different headlines, content copies, elements, and page layouts to make data-driven decisions.
Membership Sites
Launch membership sites using ClickFunnels for selling your courses and training programs to generate recurring revenue. ClickFunnels ensures that your content or courses will be accessible only to paid members.
Website Analytics
The analytics dashboard gives you a quick overview of the site's performance in terms of user engagement and conversion rates. You can track pageviews, clicks, orders, customers, conversion rates, and more without hassle. It also helps you predict future performance based on the collected data.
Third-party App Integrations
ClickFunnels can be integrated with a variety of CRM, marketing, webinar, and analytics apps. You can use Zapier to connect ClickFunnels with hundreds of apps. The most popular integrations include Hubspot, Actionetics, MailChimp, Shopify, Salesforce, Twilio, ShipStation, GoToWebinar, and Zoom.
Pros
- Create complex sales funnels
- Drag-and-drop editor for creating sales funnels and landing pages
- Extensive library of customizable templates (free and paid)
- SMS marketing
- Superior website analytics
- A/B split testing
- Easy-to-use documentation and guides
- Build membership sites
Cons
- Expensive pricing plans
- Priority customer support is limited to higher pricing plans
- Limited third-party integrations
Pricing
Read more about ClickFunnels pricing
Note that ClickFunnels is one of the expensive alternatives to Unbounce, with its price starting at $127 per month with an annual commitment.
It doesn’t offer any forever free plan. You need to choose from any one of the following paid plans to enjoy their services.
- Basic Plan – It starts at $147 per month and comes with all of the essential features for launching one website with unlimited pages.
- Pro Plan – It starts at $197 per month and allows users to launch one website and create 100 funnels.
- Funnel Hacker – It starts at $497 per month and boasts up to 3 websites and unlimited funnels.
All plans are backed up with a 30-day money-back guarantee. You can also test the features of this tool with a 14-day free trial across all paid plans.
Unbounce Competitors FAQ
Unbounce is the best-in-class landing page builder with an intuitive drag-and-drop editor. It is one of the oldest landing page builders out there, launched in 2009.
Its market-leading suite of features includes a smart landing page builder, powerful site analytics, A/B testing, hundreds of customizable templates, and more.
Unbounce is used by businesses of all sizes, from small businesses just starting out to enterprise-grade businesses; everyone can use this platform to generate and nurture leads.
The pricing starts at $99 per month if paid monthly, and you will get a 25% flat discount if you choose to pay annually. The paid plans differ in terms of the number of domains, conversions, and monthly traffic.
A good number of alternatives to Unbounce offer similar or greater features at a lower price point.
Unbounce is the right choice when it comes to creating conversion-optimized landing pages. It allows users to optimize landing pages for conversions and capture leads without hassle.
You don’t need to have prior experience or technical knowledge to test different variations of landing pages to maximize conversions and boost revenue.
A huge number of marketing teams use Unbounce to create a WordPress website with high-converting landing pages.
Users can easily create pop ups, sticky bars, and more to get the most out of their landing pages.
As discussed in this article, there is a good number of alternatives to Unbounce at the same price point. But the right choice depends upon your business type and specific requirements.
You may have to consider the following factors while choosing the best alternative to Unbounce:
– Ease of use
– Cost
– Number of customizable templates
– Editor
– Need for comprehensive lead generation tools
– Third-party integrations
Leadpages is our top choice when it comes to the best alternative to Unbounce.
If you are a small business owner with a tight budget, choose GetResponse, which comes with all the bells and whistles required to launch high-performance landing pages.
However, if you have a huge budget, go for Instapage, which offers advanced features compared to Unbounce.
What Is The Best Alternative To Unbounce?
Without any doubt, Unbounce is a powerful dedicated landing page builder for all types of businesses. It helps users create stunning landing pages for capturing leads, driving conversions, and boosting revenue.
But when it comes to price, you have better options with advanced functionalities. Additionally, almost all of them can be used for creating beautiful WordPress websites with high-performance landing pages.
Choose from our top 5 picks for the best alternative to Unbounce, depending on your specific requirements:
Leadpages
Landingi
Instapage
GetResponse
Brevo
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