8 Best ActiveCampaign Alternatives in 2025 (Much Better)
Discover the best ActiveCampaign alternatives with more advanced features at an affordable cost. Small and mid-size businesses can easily connect with existing and potential customers to streamline email marketing efforts. Let’s get you started with our top five best ActiveCampaign alternatives.
Brevo
Klaviyo
ConvertKit
MailerLite
Constant Contact
ActiveCampaign is a powerful email marketing platform with sales automation features like CRM tools for lead generation and predictive sending for intelligent automation.
However, this platform provides super-rich marketing automation features at a high price, which makes small businesses look for the best ActiveCampaign alternatives with cheap plans.
Why Look For An ActiveCampaign Alternative?
Even though ActiveCampaign is one of the popular email marketing software available today, it's not suitable for everyone. You’ll need to choose the best ActiveCampaign competitors to streamline your email campaigns without breaking the bank.
Here are a few reasons why you need an ActiveCampaign alternative.
1. Not Ideal for Beginners
ActiveCampaign has a clustered interface with complex automations, which can confuse beginners. The platform also offers advanced features, and its drag-and-drop functionality is only worthwhile if you're a tech-savvy user.
If you’re a beginner, you should explore other email marketing platforms with basic features that are easier to navigate.
2. Lacks a Free Plan
Unlike other digital marketing platforms, ActiveCampaign doesn’t offer a free plan.
The platform has a 14-day trial which is not enough for business owners wishing to test the platform without committing to a paid subscription.
You can try several email marketing automation software with free plans like Brevo, Klaviyo, and ConvertKit.
3. Too Complex for Small Businesses
ActiveCampaign combines email marketing, automation, and CRM into one platform, making it suitable for large businesses. These advanced features can be overwhelming for small businesses that only require basic marketing automation features.
Go for an easy-to-use email marketing solution with plenty of features your small business needs.
4. Not Ecommerce Focused
Most business owners use email marketing space to reach more customers and boost their online sales through transactional emails. ActiveCampaign offers features focusing more on advertising and IT software companies than online retailers.
Choose marketing automation solutions like Klaviyo, Constant Contact, and GetResponse with powerful ecommerce capabilities to boost your online sales.
Best ActiveCampaign Alternatives
Here’s our list of the best ActiveCampaign alternatives.
- Brevo – Best Overall
- Klaviyo – Best for Ecommerce
- ConvertKit – Best for Creators
- MailerLite – Best for Beginners
- Constant Contact – Best for Small Businesses
- GetResponse – Best for Transactional Emails
- Mailchimp – Best for Large Enterprises
- Campaign Monitor – Best for Advanced Automations
1. Brevo
Best ActiveCampaign Alternative for Email Marketing Campaigns
- Free forever plan for sending 300 emails/day
- All plans have unlimited contacts
- Supports bulk SMS marketing campaigns on all plans
- SMS and WhatsApp campaigns are charged separately
Brevo is an easy-to-use platform with a free plan that enables beginners or ecommerce marketers to send 300 emails daily. You can send transactional emails, SMS, and WhatsApp campaigns. This marketing automation tool has an intuitive drag-and-drop editor that helps you quickly customize over 40 responsive email templates to fit your brand. All plans support unlimited contacts at no extra cost, making it an affordable option for small and mid-sized businesses.
Brevo is the best free ActiveCampaign alternative for sending bulk emails to an unlimited contact list. The platform's multichannel marketing features include SMS and WhatsApp campaigns, live chat, web push notifications, and Facebook ads.
Compared to ActiveCampaign, this drag-and-drop email builder stands out because all users can send bulk SMS campaigns. Also, you can use the automation workflow editor to automate tasks like sending SMS messages or emails and updating your contact list.
Key Features
Email Automation
Engage customers with automated marketing campaigns from welcome series to abandoned cart emails. Use advanced segmentation to send personalized campaigns according to interests, behavior, and other attributes. You can win back inactive customers with timely messages.
SMS Marketing
Promote your business by sending personalized SMS campaigns directly to customers’ phones. Add transactional SMS alerts like order confirmations and shipping updates to boost engagement and encourage repeat business. Understand what works for your audience by tracking SMS campaign performances.
Sign-Up Forms
Grow your email list by building the perfect sign-up forms by dragging-and-dropping elements to match your company’s brand. Easily share the form to your website, social media channels, or emails to capture important customer data and attract new subscribers.
Landing Page Builder
Create landing pages with special offers, events, products, and services and add links to ads, emails, or socials to boost conversions. You can use the drag-and-drop editor to create custom landing pages from scratch or choose a pre-made template to save time.
Live Chat
Compared to ActiveCampaign, you don’t have to pay a single dime to use Brevo’s live chat feature, allowing you to engage visitors instantly. You can install a free chat widget and only pay for an additional seat. Download the Brevo mobile app to respond to live chats on the go and boost productivity.
Pricing
Brevo has a Free Plan with unlimited contacts, which enables business owners to send 300 emails daily. The plan supports transactional emails, SMS, and WhatsApp campaigns.
The paid plans are:
- Starter Plan is best for businesses wishing to send 20k emails per month with no daily sending limit. You can remove the Brevo logo with a paid add-on.
- Business Plan is ideal for ecommerce merchants since it offers features like marketing automation, advanced statistics, and a landing page builder.
- Brevo Plus Plan suits large businesses that require enterprise-level services like a dedicated account manager, customized shared inbox, and push notifications.
2. Klaviyo
Best Marketing Automation Platform for Ecommerce Merchants
- Offers powerful ecommerce-specific features and integrations
- Free plan with 500 monthly email sends
- All plans support mobile push notifications
It gets expensive as your mailing list grows
Klaviyo is a marketing automation solution that offers ecommerce-specific features, such as dynamic customer profiles and advanced segmentation rules. Through its one-click interaction, you can connect an ecommerce platform of your choice, such as Shopify, BigCommerce, and WooCommerce. The platform has a free plan for those just starting with email marketing and includes 500 monthly email sends, 150 free monthly SMS or MMS credits, and mobile push notifications.
Klaviyo is one of the top ActiveCampaign alternatives, which enables online retailers to use automated workflows to reach more customers. You can use its advanced analytics to gather customer data, make data-driven decisions, and enhance your e-commerce campaigns.
This marketing automation software offers powerful features for e-commerce stores like welcome series, back-in-stock, abandoned cart, and post-purchase emails. Therefore, you can increase your ROI with email and SMS automation without breaking a sweat.
Key Features
Ecommerce Marketing Automation
With behavior-triggered or hyper-targeted email and SMS automations, you can deliver the right message to customers and encourage repeat business. Increase online sales and grow your list by sending welcome series, browsing abandonment emails, and looking at order and shipping updates.
Custom Form Builder
You can create custom sign-up forms to collect customer information, drive conversions, and grow your email list. Choose from 50+ ready-to-customize templates, including multi-step forms, pop-ups, embedded forms, fly-outs, and form teasers.
Mobile Push Notifications
Reach and engage customers with personalized mobile push notifications on their lock screen. You can send iOs and Android push notifications for onboarding new users, delivering promotions, and winning back inactive users to boost mobile sales.
Customer Segmentation Tool
Increase customer engagement using advanced segmentation tools that help you to group your contacts based on the latest shopping behavior, interests, and other attributes. You’ll get real-time updates as customers interact with your website or online store.
300+ Pre-Built Integrations
Unlock powerful marketing possibilities by integrating your Klaviyo account with other top marketing tools. You can integrate Klaviyo with ecommerce platforms like Shopify, PrestaShop, WooCommerce, and BigCommerce.
Pricing
Find out more Klaviyo Pricing
Klaviyo offers a Free Plan for sending 500 emails per month to up to 250 contacts. You’ll also get mobile push notifications and 150 free monthly SMS credits.
The paid plans are:
- Email Plan is perfect for growing businesses that want to send about 15,000 emails per month to up to 1500 contacts and enjoy email and chat support.
- Email and SMS Plan allows businesses to reach customers through email and SMS campaigns.
- Klaviyo One Plan is ideal for enterprises requiring marketing features built for scale, like data-driven machine learning and omnichannel communications.
3. ConvertKit
Best ActiveCampaign Alternative for Creators and Bloggers
- Free plan and trial are available
- All plans offer unlimited landing pages, forms, and broadcasts
- Free migration from another tool on premium plans
- Lacks pre-built email templates
ConvertKit is the best marketing hub for content creators and bloggers looking to expand their mailing lists, run newsletters, and monetize content. This marketing automation platform allows you to generate branded email templates by adding images, videos, and buttons to your emails. Make your content stand out using stunning landing pages, sign-up forms, and link pages to increase subscribers. The free plan allows you to send unlimited emails to 300 subscribers and sell digital products.
ConvertKit is one of the most popular ActiveCampaign alternatives for creators looking to grow their subscriber list, with a great email delivery rate of 98%. You can sell digital products like eBooks, courses, music, and paid newsletters and accept payments online through an integrated payment processor like Stripe.
When compared to ActiveCampaign, ConvertKit is ideal for businesses with small audiences. Creators with fewer subscribers can opt for the free plan to send unlimited emails to 300 subscribers and get to use unlimited landing pages and forms.
Key Features
Creator Network
Creators can easily connect with the largest network of other professional creators to get more recommendations and reach new audiences. When other creators promote your newsletters, you’ll grow your email list without the noise of your subscribers.
Intuitive Email Designer Tool
Write simple, beautiful emails that convert more without spending hours using the email designer tool. You can quickly add custom headers, lists, buttons, and dividers from the menu bar to give your emails an excellent form and function.
Unlimited Landing Pages
By customizing the free landing page templates, you can quickly create stunning landing pages to get your ideas out there and grow our email list. Thanks to Unsplash integration, you can access over 100k free and unique images for your landing pages.
Unlimited Sign-Up Forms
Deliver a perfect first impression to your customers using free, customizable sign-up forms and add custom fields to gather specific data for audience segmentation. You can add pop-up forms, newsletter signups, new opt-in forms, and offer freebies on your website.
Sell Digital Products
Compared to ActiveCampaign, ConvertKit enables you to sell digital products like courses, paid newsletters, and eBooks without integrating an ecommerce platform. You add buy buttons on your website or use custom landing pages that can be embedded in your emails.
Pricing
Find out more ConvertKit Pricing
ConvertKit has a Free Plan for 300 subscribers and offers unlimited landing pages, forms, and broadcasts. A 14-day free trial is available for the paid plans, enabling you to sell digital products and subscriptions.
The paid plans are:
- Creator Plan is the best for growing businesses looking to automate their work using features like visual automation builder and automated email sequences.
- Creator Pro is ideal for established businesses and offers unlimited team members, subscriber scoring, and advanced reporting tools.
4. MailerLite
Beginner-Friendly Marketing Platform With AI Writing Assistant
- Free plan and trial are available
- Free website builder
- All premium plans offer unlimited monthly emails
- Free version with MailerLite branding
MailerLite is an affordable email marketing automation solution because it offers the most generous free plan and a free trial for testing its premium features. Beginners can quickly create email campaigns using its drag-and-drop editor with an AI writing assistant. It’s also the best marketing platform for individual creators or bloggers because they can sell digital products via web pages or by integrating an online store. You’ll also get a free website builder for creating a website or a blog for your business.
MailerLite is the cheapest ActiveCampaign alternative that offers a free plan with unlimited audiences for up to 1,000 subscribers. In addition to that, you can try its premium email automation features without paying a single dime using the free trial.
This email marketing tool offers a free website builder for creating websites or blogs in minutes. It's an excellent solution for creators and bloggers who want to monetize their sites and earn through selling digital products, running ads, or paid subscriptions.
Key Features
Email Automation
You can build automated workflows by sending welcome emails, webinar or event emails, and lead magnets to turn new subscribers into potential customers. Automatically send triggered emails based on specific subscriber behaviors like completing a form or clicking a link.
Email List Verifier
Using the MailerCheck email verification tool, you can evaluate the quality of single or bulk email addresses before sending the campaigns to boost deliverability. You'll be able to identify whether email addresses have typos, syntax mistakes, or return Mailbox not found to prevent your emails from bouncing or going unread.
Free Website Builder
Bring your business online by creating a free stunning website, blog, or online shop using the drag-and-drop website builder. Start by choosing a website design from the extensive template gallery and customize it using the intuitive drag-and-drop builder to match your brand.
Sell Digital Products
Earn passive income by launching product pages or customizing an ecommerce template, setting up payments through Stripe integration, and promoting your digital products. You can turn customers into recurring buyers by sending campaigns with countdown timers for discounts or limited offers.
Sign-Up Forms
Boost your lead-generation efforts by creating signup forms for every occasion, whether promotional pop-ups or embedded forms. Add images, background, headers, and change fonts to lure more people. Then optimize the forms using built-in tools and analytics to attract new subscribers.
Pricing
Find out more MailerLite Pricing
MailerLite offers a generous Free Plan for sending 12,000 monthly emails to up to 1,000 subscribers. You can create one website, ten landing pages, and unlimited embedded forms and pop-ups. A 30-day free trial is available for the paid plans.
The paid plans are:
- Growing Business Plan supports three users and enables you to remove MailerLite branding and enjoy unlimited templates, websites, and blogs.
- Advanced Plan is ideal for growing businesses since it offers unlimited users, an AI writing Assistant, and multiple triggers in automations.
- Enterprise Plan is best for large organizations that require marketing automation features, a dedicated success manager, and a custom newsletter design.
5. Constant Contact
Best ActiveCampaign Alternative for Small Businesses With CRM Tools
- Great for event marketing
- Tons of easy-to-use email templates
- All plans come with an AI content generator
- No free plan
Constant Contact is a great email marketing platform that combines CRM, ecommerce, and link-building tools in one place. Using its powerful contact management tools, you can add customizable fields to collect contact details and build your email list. Or connect your existing CRM to the platform’s marketing and sales automation tools to boost your lead generation efforts. You can create email templates to fit every business and brand using an intuitive drag-and-drop editor.
Constant Contact is one of the best ActiveCampaign competitors for small businesses that comes with basic features and an intuitive user interface. The platform has a solid reputation for its event management features, which lets you organize fundraisers, online classes, workshops, demos, and seminars.
The software offers marketing automation features like email tracking software, autoresponders, and A/B testing to help you discover what your customers love. Using Constant Contact's website builder, you can create a website, blog, or online store without technical skills.
Key Features
Event Marketing
With Constant Contact, you can manage events, sell tickets, and track customer details, all from a single location. Promote events by creating a landing page, social post, and a customizable email invitation in minutes. Use built-in reporting tools to view registration data and track RSVPs.
List-Building Tools
Use unique sign-up and lead-generation landing pages to build your email list. Then share the custom web pages on social media and Google ads to capture new leads. Constant Contact helps you segment your list based on email or SMS campaigns, previous interactions, and location.
Email Tracking Software
Track campaigns by creating custom reports using email tracking software to boost efficiency across your team. The in-depth reports help you evaluate the performance of your campaigns over time to understand which marketing strategies are most effective and which should be abandoned.
SMS Marketing
Ensure your message is seen and read by using SMS campaigns because they enable you to stay connected with your customers no matter where they are. Avoid writer's block by using AI integrated into the SMS marketing feature to turn your keywords into engaging content.
CRM Integration
Constant Contact offers a built-in CRM to manage your contacts, data, and pipelines while keeping your marketing and sales in sync to grow your business. You can create custom reports and fields and segment your audiences according to attributes like browsing history and location.
Pricing
Constant Contact offers a 60-day free trial and a 30-day money-back guarantee when you purchase any of its premium plans.
The paid plans are:
6. GetResponse
Best Email Marketing Platform for Sending Transactional Emails
GetResponse is one of the best ActiveCampaign alternatives, which enables ecommerce merchants to send quick transactional emails to users, turning them into potential buyers. The platform also lets you host unlimited webinars, from live, on-demand to paid ones.
Compared to ActiveCampaign, GetResponse offers a free plan that includes basic email marketing features, signup and contact forms, and a free website builder with 5GB bandwidth. Its user-friendly interface and drag-and-drop builder allow you to create email templates in minutes without coding skills.
Key Features
AI Email Generator
Boost your marketing efforts by creating engaging emails with industry and goal-optimized content using the power of AI. You can also use an AI subject line generator to create optimized subject lines that stand out in inboxes to get more email opens.
Pop-Ups and Forms
Using a free drag-and-drop popup creator, you can build forms and popups in just a few clicks by choosing from pre-made templates or starting from scratch. You’ll be able to convert more customers and grow your email list with engaging automated popups, banners, and bars.
Free Website Builder
Using an AI wizard, you can instantly create a personalized website by answering a few questions about your business. Alternatively, you can pick a predesigned customizable template and use a drag-and-drop builder to customize it to fit your business needs and preferences.
Email Autoresponders
Use autoresponder emails to welcome new subscribers, helping you build relationships from the start. Send automated emails at a particular time or event to boost engagement. You can customize email autoresponders with social media icons, buttons, and videos.
Ecommerce Integrations
Drive online sales by integrating your store with ecommerce marketing tools like advanced segmentation, AI product recommendations, and pop-ups. The one-click integration lets you connect your website with the most popular ecommerce platforms like Shopify.
Pricing
Find out more GetResponse pricing
GetResponse offers a Free Plan allowing users to send 2,500 monthly emails to up to 500 contacts. The free version lets you connect a domain and create one landing page or website. A 30-day free trial is available for the premium plans.
The paid plans are:
- Email Marketing Plan lets you send unlimited emails and gives you access to an AI email generator, autoresponders, and basic segmentation.
- Marketing Automation Plan is perfect for businesses that need features like event-based automation, contact scoring, and advanced segmentation.
- Ecommerce Marketing Plan is ideal for ecommerce stores and provides unlimited web push notifications, promo codes, and abandoned cart recovery.
There are separate Max and Max2 plans for large organizations looking for advanced features like SMS marketing and a dedicated IP.
Pros
- Free plan and trial are available
- Free website builder
- Unlimited emails for all premium plans
Cons
- Lacks email personalization options
7. Mailchimp
Best Email Marketing Software for Large Enterprises
Mailchimp is a popular alternative to ActiveCampaign for large enterprises requiring advanced marketing automation features like automated customer journeys, send-time optimization, and multivariate testing.
Compared to ActiveCampaign, Mailchimp offers a free plan but with limited features. However, its premium plans provide access to customer intelligence tools like a creative assistant for generating beautiful, on-brand campaigns and a subject line helper for writing compelling subject lines to boost customer engagement.
Key Features
Creative Assistant:
Use the power of AI to design on-brand campaigns that help you get more attention and traffic. You can create beautiful custom designs by importing brand colors, logos, images, and fonts. You'll have the freedom to edit, resize, and publish AI-generated campaigns.
Customer Journey Builder
Create automated customer journeys by adding marketing automations that help you encourage repeat business and increase customer retention. You can use pre-built journey templates or integrate data from your favorite apps or services to generate automated emails.
Subject Line Helper
You can improve your email open rates by creating engaging subject lines while considering word and character counts, emoji use, and punctuation. You'll receive real-time data-driven feedback on improving subject lines as you write them to ensure they drive engagement.
Tags & Contact Profiles
Unlock better customer targeting using customizable tags and send targeted campaigns with just a few clicks. Add custom fields to sign-up forms or landing pages to organize your contacts based on specific interest groups and send automated messages that matter.
Reporting & Analytics Tools
With this email marketing software, you can improve your marketing efforts by tracking performance and monitoring trends using AI-assisted reporting and analytics tools. You'll get useful insights to create better email campaigns to engage and convert customers.
Pricing
Find out more Mailchimp Pricing
Mailchimp offers a Free Plan with limited marketing automation features but lets you create and send email campaigns to up to 500 contacts. The free version supports one user and 1,000 monthly email sends.
The paid plans are:
- Essentials Plan offers three users with 5,000 monthly email sends. Remove Mailchimp branding and use features like email scheduling and A/B testing.
- Standard Plan is best for teams with five users and provides enhanced automations like pre-built journeys and predictive sending.
- Premium Plan is ideal for large enterprises since it supports unlimited users and offers comparative reporting, multivariate testing, and advanced segmentation.
Pros
- Free plan with 1,000 monthly email sends
- Automated customer journey builder
- Subject line helper tool on all plans
Cons
- Free plan with limited features and branding
8. Campaign Monitor
Best Email Marketing Tool With Advanced Email Automations
Campaign Monitor is a great ActiveCampaign competitor with advanced email automation features like time-zone sending, RSS feed trigger, and countdown timer. However, the platform stands out from the competition thanks to the link review tool, which enables you to identify broken links before sending the campaigns.
Easily customize different content blocks and over 100 responsive designs using the easy-to-use drag-and-drop builder to create beautiful, professional emails. You can access over 2 million free Unsplash images for your branded campaigns. Use Campaign Monitor to its full potential by watching step-by-step training videos.
Key Features
Email Marketing Automation
You can create personalized customer journeys using marketing automation tools that help you send timely and targeted emails to new or existing subscribers. Engage with your audience personally by sending welcome series, reminders, and birthday or VIP offers to drive revenue.
Free Email Template Builder
Customize template designs using the free HTML email template builder by dragging and dropping elements with just a click; no coding or embeds are needed. You can create branded templates with your logo and color by adding your company URL to the email builder.
Link Review Tool
You don’t have to worry about sending an email with a broken or missing link since the link review tools automatically detect outdated or broken hyperlinks. You’ll have confidence when sending emails, enabling you to direct your subscribers in the right direction to convert more leads.
Email Segmentation Tools
Deliver relevant content to your customers using list segmentation to collect custom data like gender, interests, or location and grow your email list. You can collect data through the preference center, where your contacts can share and update their details, including likes and dislikes.
Powerful Email Analytics
Get an aggregate view of your overall campaign performances on an interactive dashboard, including acquisition, geography, and engagement. Using in-depth insights, you can improve your marketing strategies by sending smart campaigns that resonate well with your audience.
Pricing
Campaign Monitor offers a Free Trial that lets you create an account and send multiple test campaigns to up to five people.
The paid plans are
- Basic Plan is ideal for businesses that want to send 2,500 emails monthly and use core features like branded templates, signup forms, and segmentation tools.
- Unlimited Plan is best for growing businesses wishing to enjoy unlimited monthly emails, design and spam testing, and time-zone sending.
- Premier Plan is perfect for large businesses that require more features like advanced segmentation, send time optimization, and advanced link tracking.
Pros
- Built-in link review tool
- Unlimited users on all plans
- Over 2 million free Unsplash images
Cons
- Only the USA is eligible for the SMS option.
What Is The Best Alternative To ActiveCampaign?
When looking for the best email marketing software to replace ActiveCampaign, you should consider one that’s beginner-friendly and meets your budget needs. The best approach is to test several platforms using free plans or trials before committing to a paid subscription.
In this detailed article, you’ll find a comprehensive list of the best ActiveCampaign alternatives, saving you time on research and platform testing.
Here are our top five ActiveCampaign alternatives again:
Brevo
Klaviyo
ConvertKit
MailerLite
Constant Contact
Explore Further
- Beginner’s Guide to Successful Email Marketing
- Best Marketing Automation Software Tools
- Mailchimp vs. Constant Contact
- Mailchimp Alternatives
- Constant Contact Alternatives
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Martin Luenendonk
Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.
This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.