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Marketing KPIs

15 Marketing KPIs You Should Be Tracking

Marketing is hard. And if you’re like most marketers, you probably have more marketing KPIs to track than time in the day. So how do you make sure your marketing efforts are paying off? Here are 15 right marketing KPIs that will help you measure success, so you can focus on what matters: driving results […]
Digital Marketing Quotes

41 Digital Marketing Quotes For Inspiration

Every brand needs to have a digital marketing team. Without the awareness that it creates, all efforts in the creation and presentation of products will be a waste. The digital marketing industry is fast growing and evolving. In fact, digital marketing statistics show that the market value is expected to reach $786.2 billion by 2026.  […]
Marketing Quotes

42 Powerful Marketing Quotes To Empower and Inspire You

Marketing has evolved over the years. In fact, according to CoSchedule, the success rate of successful marketers increases by a whopping 414% when they document their strategy. However, only 17% of marketers document their marketing strategies.  Then what happened to the rest? Always document your marketing strategies. You can easily keep track of which strategy […]
Brand Elements

12 Important Types of Brand Elements for a Cohesive Identity

The logo and tagline are the first elements that come to mind when building your brand image. However, to create a long-lasting impression on your customers, you need other vital brand elements like shape, color, and typography. When you look at the marketing materials of Puma and Nike, you can readily tell what brand they […]
Branding Statistics

Top 75 Branding Statistics For 2023: Stats, Facts & Trends

We live in a world driven by numbers and data. Whether looking at the latest sales figures or trying to understand the industry’s latest trends, numbers play a big role in our decision-making process. When it comes to branding, this is especially true. As businesses strive to create a unique and authentic brand, they must […]
Unit Economics

How to Calculate Unit Economics for Your Business

Unit economics is a simple yet powerful tool that can help you better understand the success and long term sustainability of your business.
video-marketing-statistics

47 Video Marketing Statistics You Can’t Ignore in 2022

List of the latest video marketing statistics to inform your social media marketing campaigns and show you what’s working (and what not).
Elements of Product Mix 3

The Elements of Product Mix

Understand all elements of the product mix including length, breadth, depth, and consistency, so you can better sell to the marketplace.
snapchat-stats

Snapchat by the Numbers: Stats, Demographics & Fun Facts

Learn about the latest Snapchat statistics, stats, and trends to use this social media platform more effectively fort your business.