Copywriting Portfolios & Websites: 38 Inspiring Examples

Updated Aug 25, 2023.

Copywriting is one of the most valuable writing skills. Whether you are a digital marketer, senior copywriter, Ad copywriting expert, or looking to start a freelance copywriting business, you need a strong portfolio.

The best copywriting examples have great website copies and amazing web designs. While writing a great website copy comes naturally to the copywriter, the design part doesn’t.

Instead of spending a sizable sum to hire a web developer to design your copywriting portfolio pages, use the best website builders like Squarespace and Wix.

This article explores the 38 best copywriting portfolio website examples you can use as inspiration to create your own site.

Let’s get started.

1. Tyler Koenig - Copywriting Portfolio Example
Source: Tylerj koenig

Tyler Koeing is a content strategist and expert copywriter taking a bold approach to his copywriting portfolio. Rather than the basic white background, Tyler opts to use bold colors Flame and Sunglow as background colors for his copywriting portfolio. 

The header menu for Tyler’s copywriting portfolio also displays his site's only navigation feature in clear white font over a Flame background. Tyler designs his copywriting portfolio as his personal website, sticking to displaying high-quality images and minimal text.

2. Vibe Copy - Copywriting Portfolio Example
Source: Vibe copy

Vibe Copy is all about making their mark, with the ideology that words and ideas have the potential to change the world. A top copywriting brand, Vibe Copy's portfolio website oozes a cozy, cool vibe with a consistent Half-Baked color background.

The CTA buttons stand out on the Vibe Copy site, in its Black and Dark Turquoise color scheme leading to other pages on their copywriting portfolio. Vibe Copy displays logos of a few of her favorite clients, serving as social proof.

Cassidy Horton is an expert copywriter working for personal finance brands. Her website displays her copywriting services extensively on her homepage, taking a centralized approach on a Dawn Pink background. 

The header menu on Cassidy’s copywriting portfolio pops up in two layouts, with one carrying her name alongside other navigation menus. The color Moody Blue serves as the background for both header menus. 

I love how Cassidy mixes calm and exciting colors as a background for texts and text headers, giving her website a stunning portfolio.

4. Suzie Bakos - Copywriting Portfolio Example
Source: Suzie bakos

Suzie Bakos is a London-based freelance copywriter with a flexible schedule, offering to work-in house or remotely on featured projects. 

A great example of a well-structured copywriting portfolio, Suzie’s copywriting portfolio is not short of design elements, displaying bold colors, typography, and icons extensively. 

I love how Suzie structures the information segments on her copywriting portfolio, with a short note for every segment on her homepage. She includes icons that are consistent with the information section.

As a new freelance copywriter, Sarah Anderson’s copywriting portfolio is a perfect template to incorporate for your own portfolio website. She uses a picture of her smiling and seated in the right corner as her hero image. 

The subtle color scheme of Pink Sherbet and Harp helps give Sarah’s copywriting portfolio a calm and soothing feel. I love how Sarah professionally offers visitors free educational content and copywriting samples as leads in exchange for visitors’ email addresses.

Emily is a freelance copywriter, content strategist, and owner of EST Creative, a business that helps people create content for their brands. 

The logo colors Saffron Mango, and Bean Red are the underlying color scheme on the EST Creative copywriting portfolio, visible on an extensive Cloud Burst background.

I love how she displays testimonials from past clients in a centralized three-column layout on an Iceberg background. You can’t miss out on playful hand-drawn arrow icons and dots that add to the aesthetics of Emily’s portfolio page.

Rod Moore is an accomplished author and ghostwriter now venturing into the copywriting space, offering SEO copywriting and content strategy direction. His one-page copywriting portfolio displays all there is to know about himself and the services he offers. 

This copywriting portfolio homepage is bordered by the Violet Blue color at the top, left, and bottom, giving his landing page a centralized look. 

The header menu serves as his site’s navigation feature, taking users directly to specific sections on his one-page website. You can’t miss out on the chat feature that swiftly responds to visitors’ queries.

Jessica Estrada is a writer, journalist, editor, entrepreneur, and copywriter who incorporates a calm and subtle design for her writing portfolio. A divided image of Jessica in her workspace serves as the hero image.

You can’t miss out on the centralized body of text in black where she displays her different job descriptions and skills. The CTA buttons on Jessica’s website display a Rich Energy Gold and White color scheme, making them more attractive to visitors. 

I love how Jessica lists out her past and present clients in a three-column layout on an extensive Dust Storm background, rather than displaying logos.

9. Alisha Selena - Copywriting Portfolio Example
Source: Alisha selena

Alisha Selena is a brand strategist, copywriter, and storyteller, with these words in Brandy Punch font color welcoming visitors to her site. 

An interwoven black image displayed on a Flush Mahogany background captures users’ attention on the site, giving her copywriting portfolio a mysterious look.  

Beneath the hero image, Alisha tells her audience why she loves words, with a call-to-action button in white and black, prompting users to view her resume. An icon leading to her LinkedIn page is visible, taking a centralized position in her site’s footer section.

10. Ashlyn Writes - Copywriting Portfolio Example
Source: Ashlyn writes

Ashlyn Writes operates as a boutique agency, running zone coverage on client work and customer service. Named after its founder Ashlyn, Ashlyn Writes has grown into a top marketing writing firm, taking a professional approach to its copywriting portfolio. 

Visitors enjoy a life performance of Ashlyn’s writing style, with this copywriting portfolio displaying texts being typed in real time. 

The logos of top brands Ashlyn Writes has been involved with is visible underneath the site’s hero image, helping build trust with potential clients. There is a live-chat chatbot icon that any potential client can use to ask questions and get instant answers.

11. Molly Stubbs - Copywriting Portfolio Example
Source: Molly stubbs

Molly Stubb’s copywriting portfolio is an artistic masterpiece, displaying colorful shapes, designs, and color schemes, giving it an aesthetically pleasing look. 

Not shy to display colors, Molly’s site incorporates bold colors as texts, background colors, and design elements, adding to its already colorful layout. 

The standout feature that resonates with visitors is the effect caused by the moving illustrative elements displayed on her site, a top design feature. 

There is a sliding announcement feature close to the footer section in a Bright Lavender background, with the text Hire Me stealing all the attention.

12. Gari Cruze - Copywriting Portfolio Example
Source: Gari cruze

Gari Cruze is an Associate Creative Director and Copywriter with one of the best copywriting portfolio examples to showcase his copywriting experience. Visitors are first hooked to the colorful display of some of his top works in a three-column layout

The mouse cursor provides an unusual zoom effect when it hovers around an image, revealing names alongside a view more CTA button in clear white font. 

I love how Gari Cruze opts for a fixed header menu, with his writing skills on display, right from his header texts.

Adele is the brain behind Copy Canary, offering a wide range of services, including, web copy, digital advertising, business writing, content writing, and copy consulting.

Welcoming visitors to the Copy Canary copywriting portfolio is a brief text serving as the brand’s advertising tool to attract potential clients. 

The large logo icon of the Canary bird alongside texts in bold Deep Carmine adds aesthetics to the Lavender Pinocchio background. 

Adele displays slideshows of client testimonials in a black-and-white color scheme, with the Sunglow background color making the read exciting.

14. Aaron Orendorff - Copywriting Portfolio Example
Source: Iconicontent

Aaron Orendoff’s iconiContent website is one of the best professional copywriting portfolio examples, visible from the clean and simple layout of his site’s homepage. 

His copywriting portfolio is unique in its structure and layout, choosing to opt for a dark theme for his background images. 

I love how this copywriting portfolio site alternates between client testimonials and his copywriting samples, displaying his samples on bold-colored backgrounds. 

Logos of top brands and numbers are visible in an attractive Science Blue and White color scheme, helping visitors easily grasp his content.

15. Anna Rogan - Copywriting Portfolio Example
Source: Anna rogan

Anna Rogan is a copywriter, olive farmer, headstrong creative, and small business owner with an insatiable curiosity for life. Bold colors are displayed extensively throughout Anna’s copywriting portfolio, serving as font and background colors

The CTA buttons take a deeper shade of the background color, giving her copywriting portfolio an aesthetically pleasing look. Visitors notice a constantly changing background as they scroll, making Anna’s portfolio website a joy to scroll.

Michal Eisikowitz's copywriting portfolio is one of the best copywriting portfolio examples, with beautiful and heavy designs. A hero image of Michal is what welcomes visitors to her site, as she aims to attract her dream clients from her high-quality hero image. 

The Rose Bud color is the predominant color on Michal's site, visible as the background color for various sections, headers, and her CTA buttons. I love how she displays logos of top brands she has worked with to serve as social proof to potential clients.

Stuart Writes Copy is the copywriting portfolio website of Stuart, a wonderful writer with the best possible communication skills as described by Michelle in its About Page. An image of Stuart's working desk takes center stage, serving as this copywriting portfolio hero image. 

I love how this copywriting portfolio displays testimonials in two different sections on the homepage and the About page. Certified logos of top agencies for each service Stuart Writes renders are visible alongside a short bio, and a Vergiris CTA button for each service.

Brooks Lockett is a copywriter for SaaS, B2B, and AI companies, helping them with their messaging, positioning, and content needs. A cool, calm, and collected image of Brooks on the right-hand side serves as the hero image of his copywriting portfolio, welcoming visitors. 

Beneath his hero image are logos of some of the top brands that Brooks has been involved with, serving as social proof to visitors. 

Brooks takes out an extensive section of his homepage to display testimonials from his previous clients, each getting a centralized segment.

Kelsey O’Halloran’s copywriting portfolio example is a different kind of copywriting studio, rooted in research, crafted for connection, and driven by a deep care for people. 

A personalized copywriting portfolio, Kelsey's copywriting website is designed as her online portfolio, displaying soft and subtle colors. Her services section displays motion images at the side to compliment the texts in varying fonts on a Fantasy background

Kelsey displays some of her works in a three-column layout, maintaining the same Fantasy background color, with the names and services visible underneath.

20. Glossy Type - Copywriting Portfolio Example
Source: Glossy type

Glossy Type is a content marketing agency dedicated solely to serving the beauty industry. One look at the Glossy Type copywriting portfolio and visitors will spot the colorful and catchy colors displayed throughout the site. 

The predominant color scheme on the Glossy Type online portfolio is Bubble Gum, Blue Purple, and Palatine Blue colors. The color Lime Yellow is visible on the site, serving as header text and layout for its CTA buttons.

21. Kayla Albert - Copywriting Portfolio Example
Source: Kayla albert

Kayla Albert is a copywriter and content creator with an illustrious copywriting career for herself visible to her potential clients from her copywriting portfolio. 

Her portfolio site has a fixed header menu listing all her site’s navigation headers in a vertical layout. Visible on the extensive London Hue colored background are her social media icons in white, alongside a CTA button leading to her contact page in Dusty Orange.

A video content showing Layla working behind her computer screen takes center stage, gathering attention despite its fading background style. 

22. Mai Nguyen - Copywriting Portfolio Example
Source: Mai nguyen

Mai Nguyen shares humorous and serious pieces, compiling them into books for her great copywriter portfolio. The Lavender Pinocchio color displayed extensively on her homepage adds a soft touch to her copywriting portfolio. 

Black is the underlying font color on Mai’s copywriting portfolio, also serving as the color scheme for her site’s CTA buttons. 

Her website displays extensive reviews about her latest book, Sunshine Nails in a slideshow format, whetting the appetite of potential clients. Icons leading to Mai’s social media posts are displayed in the header menu, visible in its bold black color.

Ashley Cummings is a freelance writer offering creative, well-written, and timely content to its clients that people can’t stop sharing through her great copywriter portfolio. 

Prospective clients and visitors first encounter slideshow images displaying copywriting services that Ashley offers. The high-quality images displayed make the slideshow visually appealing to her target audience. 

I love how Ashley incorporates the colors Pink Lemonade and Nasty Green from her logo into her site’s design, adding colors to her largely plain site. CTA buttons are easily distinguished in their Nasty Green color background, positioned at strategic locations on her online portfolio.

24. Scripted - Copywriting Portfolio Example
Source: Scripted

Scripted is the only content marketing agency offering marketers the best of AI and human-driven content. The CTA buttons in Carribean Green and White color scheme are what draw visitors' attention to the Scripted copywriting portfolio site. 

Social proof and testimonials are top features that every copywriting portfolio needs. Scripted excels in these important areas, displaying extensive testimonials as social proof. 

Listed on the homepage are several writing niches that Scripted have writers for, helping visitors find their way easily on the platform.

25. Stanley Cox Creative - Copywriting Portfolio Example
Source: Shanley cox

Stanley Cox Creative is headed by Stanley Cox, a copywriter and verbal strategist known for bringing brands to life. Her copywriting portfolio takes a minimalistic and simple design, displaying soft colors throughout her homepage. 

A smiling image of Stanley with a pen in her hand serves as the hero image on her copywriting portfolio, welcoming visitors alongside a brief introduction. Her CTA buttons are visible as regular text fonts and marked by an underline effect. 

I love how Stanley Cox Creative displays excerpts and images from her Instagram page close to her footer section, each linked to her Instagram page.

26. Drew Collins - Copywriting Portfolio Example
Source: Collins

Drew Collins is the owner and creative director of Bond Creative + Branding, a brand offering creative direction and copywriting services. 

An example of a great copywriting portfolio, Drew’s copywriting portfolio is extensive, with his copywriting work on display throughout his portfolio page. 

A side menu bar serves as the navigation feature for Drew’s online portfolio, displaying header text links to his Resume, Broadcast, and Contact pages. A two-column layout display of his entire portfolio takes all the attention, treating visitors to his creative process.

27. Peter Kell - Copywriting Portfolio Example
Source: Peter kell

Peter Kell’s mission is to help his clients create the most amazing life ever imagined, dependent on helping them dominate their financial goals. A financial-based copywriter, Peter’s copywriter portfolio is full of his writing samples taking up considerable space on his homepage. 

The centralized image of Peter with a dark-themed city view background serves as the site’s hero image, stealing visitors’ attention from his site. His CTA buttons are well designed in their Medium Persian Blue background. 

I love how Peter arranges excerpts from his latest blog and YouTube channel in a three-column layout, with CTA buttons prompting visitors to view more. 

29. Jade A Copywriting - Copywriting Portfolio Example
Source: Kaleigh moore

Kayleigh Moore’s copywriter’s portfolio wears a professional look, with one of the more straightforward copywriting portfolio designs. Serving as the header text for her portfolio site is a short introduction of who she is and what she is about in bold text. 

A predominantly black-and-white site, Kayleigh takes the simpler approach of displaying long-form content on her site’s homepage. Logos of her past and present clients and logos of publications she has featured in use the same black-and-white color scheme. 

29.Jade A Copywriting - Copywriting Portfolio Example
Source: Web writer

Jade is the brain behind Jade A Copywriting, offering down-to-earth writing and eagle eye proofreading as seen as her online portfolio hero text. 

Choosing to stick to the playful font color on her logo, Jade A Copywriting uses the color Magic Mint as her predominant background color. 

The header menu for this copywriting portfolio blends with the hero background, distinguishable by bold black font texts. The CTA buttons are easily recognizable by a line underneath the text and display a black background when the mouse cursor hovers over it.

30. Kristin MacIntyre - Copywriting Portfolio Example
Source: Macintyre

Kristin MacIntyre is among the more experienced copywriters with a copywriting portfolio focusing on a specific writing niche. She offers done-for-you sales pages and email sequences for online businesses that want a custom launch copy that connects and converts. 

Her choice of soft colors for her copywriting portfolio speaks to her as a person. The high-quality images of Kristen MacIntyre displayed all over her homepage are calm and soothing. 

I love how she includes images of her clients in her testimonial section and displays real-time numbers of how she has impacted their businesses.

31. Katie Lemon - Copywriting Portfolio Example
Source: Katie lemon

Katie Lemon is an Ad copywriter expert with unique expertise in helping businesses create ad campaigns that help them to be more productive. She treats her copywriting portfolio as her play canvas, displaying irregular shapes and lines to brighten it up. 

Beneath her access guide section are testimonials from some of her previous clients, displayed in a two-column layout slideshow. Arrow icons are visible on both sides to control the testimonials displayed.

32. Gio Marcus - Copywriting Portfolio Example
Source: Gio marcus

Gio Marcus is an award-winning copywriter, notable as a sales copywriter to health heroes and changemakers. She is a New York best-selling author, having been featured in several big names publications, as seen beneath her site’s hero image. 

A color scheme of Black and Rich Carmine is visible on Gio’s copywriting portfolio, alternating as texts and background colors. 

Her copywriting portfolio displays a Vimeo-powered video amidst quoted text of clients' testimonials, giving visitors content options of her expertise.

33. Grace Ventura - Copywriting Portfolio Example
Source: Grace ventura

Grace Ventura is a copywriting specialist with an image of her seated in the great outdoors serving as her copywriting portfolio site’s hero image. 

Her site’s header menu is simple, displaying text links to her one-page website, blog post, and contact page. I love how she displays on her site’s header menu icons linked to her social media pages in Ship Grey colors.

Grace displays an extensive FAQ section on her homepage, providing visitors with ready answers to the potential questions they have about her services.

34. Emma Gannon - Copywriting Portfolio Example
Source: Emma gannon

Emma Gannon is a bestselling non-fiction author, award-winning novelist, podcaster, and creator of the popular newsletter, The Hyphen. I love how the copywriting portfolio displays an animated image of Emma Gannon and texts that describe her. 

Beneath her hero image are reviews from past clients displayed alongside a motion text on a Saffron Mango background. Her footer section is extensive, displaying social media icons and a search feature.

Millie Lapidario is involved in copywriting and content strategy for B2B tech companies, especially Silicon Valley and the San Francisco Bay Area. Her copywriting portfolio serves as her brand voice, helping her connect seamlessly with her specific client.

A black-and-white color scheme is visible on Millie’s website, with unique spacing for her texts, making it an exciting read for visitors. I love how she splashes colors on her homepage through the logos of some of her happy clients in a centralized four-column layout.

36. ClearVoice - Copywriting Portfolio Example
Source: Clear voice

ClearVoice brand message is clear, better content is what they do, displayed boldly on its copywriting portfolio site’s homepage. These words resonate with visitors as they make their way through the ClearVoice homepage. 

The CTA buttons on ClearVoice’s copywriting portfolio stand out in their Supernova-colored backgrounds, making them easily recognizable. There is a slideshow of testimonials with two arrow icons for easy navigation. 

The chat feature caps up ClearVoice's list of outstanding features, getting partially lost in its fixed header menu.

Meredith Chamberlain is a copywriter and branding expert bringing people to life through a cup of coffee, a glass of wine, and a handwritten note. A special copywriter, Meredith’s copywriting portfolio is special, designed as a majorly text-based website. 

The only images displayed on her site’s homepage are slideshow images of brands she has worked with, with a “View Details” CTA button to check them out. There are arrow icons helping visitors control the pace of the slideshow.

Kristen Ladas is a Toronto-based copywriter and the head of Copy By Kristen, a brand launching projects for business, marketing, sales, and estate coaches. She uses a Burnham and Peach Schnapps color scheme for her copywriting portfolio site. 

A hero image of Kristen on a black hat serves as her site’s hero image, complimenting her black background header menu. I love how Kristen alternates between Burnham and Peach Schnapps for her background, texts, and CTA buttons, giving her site an unpredictable look.

Copywriting Portfolio Examples FAQs

What Makes a Good Copywriting Portfolio?

A good copywriting portfolio is recognized by the diverse assortment of samples demonstrating some of your best works as a copywriter. Your ability in technical writing, writing marketing copy, and long-form content are the standout characteristics of a good copywriting portfolio. 

Why Build a Copywriting Portfolio?

Building a copywriting portfolio is beneficial and provides a platform for potential clients to check out your past work and reach out concerning future projects. Keeping an up-to-date copywriting portfolio is a smart way of staying relevant in the copywriting space. Use a portfolio builder tool like Wix or Squarespace for the best outcome.

What are the Writing Skills Needed to Become a Copywriter?

Copywriting requires you to think and pen down clear, concise, and compelling messages to your audience base. Skills such as the ability to make complex subjects easier to understand and the right choice of words are needed in your quest to become a great copywriter. 

How Do I Make a Copywriting Portfolio With No Experience?

Creating a copywriting portfolio is not easy, and gets harder with no prior experience and guidance. For you to create a copywriting portfolio with no prior experience, you need to pick the right samples (including different niches) and use a copywriting portfolio builder tool to create your online portfolio.

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