33 Examples of Successful One Product Shopify Stores
Selling multiple products on your eCommerce store especially when you are just launching may not attract the sales and profit you desire. You will struggle to attract customers unless you have a large marketing and inventory budget.
What’s the solution? Create a one-product dropshipping store targeting a specific niche and target customer demography to improve your chances of success.
Selling one product on your eCommerce store makes your marketing and promotion campaigns easier, helping customers to easily identify your brand with a specific product.
Shopify is the best eCommerce platform for setting up a successful one-product Shopify store. This article covers the 33 best one-product Shopify store designs you can use to design your product page and online store.
Let’s get started.

BLK & Bold is a company created by lifetime friends Pernell and Rod with the desire to unite coffee and tea lovers worldwide through community investments.
This one-product online store example allows users to change the site’s layout via an accessibility icon pinned on the homepage.
I love the display of logos of top brands endorsing BLK & Bold on the homepage in black and white. You can’t help but admire the use of colorful images in a four-column layout beneath the black-and-white logos, each linked to the brand’s Instagram page.

Ratio was born out of the need to evolve the automatic coffee maker in the age of super-premium espresso machines. One of the top one-product Shopify store examples, the Ratio online store website displays bold typography as its strong brand identity.
I love the displays of image excerpts from the Ratio Instagram page in a six-column layout, each image linked directly to the page. Testimonials from past clients are visible in a slideshow format, with each slide showing an image or video of the client as background.

Ka’Chava is on a journey to rewild our nutrition, helping people reconnect with nature and discover the ways of our ancestors. Welcoming visitors to its Shopify store is a full-width video slideshow, helping it build brand awareness.
Pinned to both corners of the homepage is a chat and accessibility icon, helping visitors navigate and make changes to the site’s layout. I love the soft color scheme serving as a background for select sections, making this single-product store visually appealing.

Smovii offers the world’s most powerful portable blender helping customers drink, blend, rinse, and repeat. This top one-product Shopify store example displays colorful fruits around its product images, drawing in potential customers.
A chat feature pinned on the homepage in a black and jellyfish color scheme serves as the site’s online communication channel. Displayed in a centralized layout are logos of brands that love Smoovii in White on an extensive Purple Flower background.

Bleame is a movement changing the way women think about their bodies, inspiring them to embrace their own unique beauty. One of the top one-product Shopify stores, the Bleame website displays the Toolbox color extensively as the site’s primary color.
I love the display of logos of top brands featuring Bleame in a separate section beneath the hero section in black and white. The reviews section on the Bleame homepage displays before and after images of clients, serving as social proof.

EverKnead offers massager products for different body parts, helping people feel comfortable. One of the top one-product Shopify stores, the EverKnead website welcomes visitors with a full-width display of a woman using its abdomen massage product.
The CTA buttons are consistent on the EverKnead website homepage, easily distinguishable in a black-and-white color scheme.
I love how the EverKnead website alternates between images and texts in displaying its massage products on the homepage’s plain white background.

Pipcorn is a women-owned, family-owned, and minority-owned business offering snacks made with heirloom corn. A top one-product Shopify store, the Pipcorn online store is visually appealing, displaying bold design elements as its top digital advertising tool.
The sticky header menu on the Pipcorn website stands out with its bold text on an extensive Ecru White background. Pinned to both corners of the home page is a chat and accessibility icon on a Macaw Blue Green background, aiding the site’s user-friendly design.

Madsen Cycles provides a bicycle for the whole family, offering style, comfort, and ease. One of the top Shopify stores, the Madsen Cycles website displays the Fuel Yellow and River bed colors as the site’s primary colors.
Visible are testimonials from past clients visible on an Iceberg colored background in a slideshow layout, serving as social proof. I love how the Madsen Cycles online store alternates between Fuel Yellow and River Bed as background colors for its CTA buttons.

Truff is a dropshipping store offering the best ingredients to complement the perfect meal. This successful one-product store sticks to a black-and-white color scheme for its website design.
You will find a chat feature pinned to the bottom right-hand corner of the homepage, serving as the site’s online communication channel. Pinned to the left-hand corner of the homepage are cookies and accessibility icons, giving visitors control of the site’s layout.

Heraldic Jewelry is one of the top one-product brands offering the finest pieces of jewelry by hand. This top one-product Shopify store welcomes visitors with a hero video displaying a step-by-step guide to its processes.
The CTA buttons on the Heraldic Jewelry website are consistent with the logo’s black-and-white color scheme, standing out on the homepage. Visible in black-and-white is a chat feature always online to respond to potential customers.

LastObject makes high-quality, reusable products that outlast, outsmart, and outperform single-use items, helping the environment. One of the best one-product Shopify store examples, the LastObject website displays high-quality photos extensively on the home page.
I love the display of reviews from top brands in a three-column layout on an Antique White background. Pinned to the homepage is an arrow icon in a black-and-white color scheme, serving as the site’s primary navigation feature.

Meow Meow Tweet's mission is to create ethical and natural personal care products that are environmentally and pocket-friendly. This top one-product Shopify store is visually appealing, displaying bold colors throughout its homepage.
You will find an accessibility icon pinned to the left-hand corner of the homepage, allowing visitors to make changes to the site’s design features.
Visible in a separate section are animated images of cats surrounding the About Us CTA button, adding to the site’s bold design elements.

The Great Cookie is one of the top single-product stores with a visually appealing website design to attract its target audience.
You can’t help but love how appetizing images of its featured products are everywhere on the site’s plain white background in a three-column layout. The CTA buttons bordered by bold lines of different colors stand out and add a unique touch to the website design.
I love the colorful display of social media icons in a three-column layout, sticking to the brands' logo as the background for each column.

GiveMeTap is on a mission to provide everyone with clean water in a lifetime, leading the charge at the forefront for a sustainable planet.
One of the top one-product online store examples, the GiveMeTap website displays all the benefits of its products extensively on the homepage.
Colorful logos of top brands with nice things to say about the brand are visible in a centralized five-column layout on the homepage. Pinned to the homepage is a contact feature, serving as the site’s online communication channel.

A successful Kickstarter campaign introduced Snooz to the world in 2015 as a portable white noise machine. This top single-product online store displays its site’s content in a soft color scheme, making its site unique.
I love how Snooz displays top brands where it has been featured using white logos on an extensive Tuna colored background. Visible on a Grey-Blue background are reviews from past clients, sticking to a centralized three-column layout.

Artisaire is one of the top single-product stores with a soothing website design to draw in its target audience. Consistent throughout its homepage is a soft color scheme, making its images more appealing to visitors.
A chat feature pinned to the homepage in black and white serves as the site’s online communication channel. The CTA buttons on the site are consistent in a black-and-white color scheme, sticking with the logo color.

Fybelle offers a painless, quick, and effective cost-friendly solution to hair removal via its unique product idea. One of the top one-product Shopify stores, the Fybelle website is fun, displaying its logo in Light Salmon Pink as its primary color.
You will find a gift box and a circular currency icon pinned on the homepage, with the currency icon allowing users to change currency. I like how the Fybelle website alternates between images and texts in displaying its product offering on the homepage.

WaveBeamPro offers the world’s first motion sensor headlamp, providing perfect lighting. A top one-product Shopify store, the WaveBeamPro website welcomes visitors to an image of its product in use on a dark-themed background.
An FAQ section is visible close to the site’s footer section, providing ready answers to potential questions from visitors. I love how the WaveBeamPro website is consistent with its CTA buttons, displaying legible texts on an ArtyClick Amber-colored background.

Kulala Land partners with the first years of a child’s growth, providing exciting science-based sleep lamps. One of the top single-product Shopify stores, the Kulala Land online store uses a modern design for its web design.
Pinned to the homepage is a chat feature in a Cobalt and White color scheme, serving as the site’s online communication channel.
Distinguishable in the Logo’s Cobalt color are select texts, a hamburger menu, and CTA buttons, each displayed on varying soft-colored backgrounds.

State of Kind offers the antidote for lengthy skincare routines with its multi-benefit, organic skincare products. One of the few one-product stores with a straightforward website design, its website is minimalistic.
A single CTA button stands out on the State of Kind website, displayed over the hero section in black-and-white, prompting visitors to shop its product line.
Beneath the hero section is a slideshow of testimonials from past clients in clear white font on an extensive black background, serving as social proof.

Thinx offers underwear that absorbs your period, one of the top women's products Shopify store examples. Welcoming visitors is the soft color scheme consistent throughout the website, giving the site a visual appeal to visitors.
The entire Thinx online store focuses on its single products, displayed extensively in different colors throughout the homepage. Pinned to the homepage is a chat feature in black and white, consistent with the CTA buttons, serving as the site’s online communication channel.

Bokksu helps people discover Japan through snacks, offering authentic Japanese snacks delivered directly from Japan. This top single-product store displays several shades of Orange on the homepage and checkout page, aiding the customer’s shopping experience.
I love the display of black and White logos of top brands endorsing Bokksu in a moving slideshow beneath the hero section. Bokksu lists the purchasing process on its homepage, displaying high-quality images for maximum effect.

Brew Blue helps women find their bliss, supporting them through menopause and helping them overcome the transformative phase.
One of the top one-product stores, the Brew Blue Shopify store is welcoming with a soft color scheme visible throughout the entire single-product website.
I love the display of image excerpts from its Instagram page in a centralized four-column layout on an extensive Water-colored background. You will find positive feedback from women visible in a centralized three-column layout, serving as social proof.

PllowPup offers the perfect custom gifts for dog lovers, helping users transform their favorite dog photos into PillowPups. One of the top single product store examples, the PllowPup Shopify store displays several eye-catching design elements on its single product website.
The hero section welcomes visitors with a display of colorful full-width images in a slideshow, with animated heart-shaped icons adding to the aesthetics.
I love how the PillowPup website categorizes its purchase process in a centralized layout, displaying animated images of animals to attract visitors.

Baby’s Brew offers a state-of-the-art bottle warming system through its portable warmer product. One of the top one-product store examples, the Baby’s Brew website uses bold typography and a soft color scheme background for its website design.
An accessibility and chat icon pinned to the right-hand side of the homepage serves as the site’s top user-friendly features. Visible on the homepage are testimonials from parents in a centralized five-column layout, serving as social proof.

MindJournal offers a unique product to help people start their journey to a happier and healthier daily journal ritual. One of the top single-product store examples, the Mind Journal Shopify store sticks to a modern design.
Reviews from clients are visible in a three-column layout on the homepage, displaying only video content throughout the section. Visible beneath the reviews section are black-and-white logos of top brands endorsing MindJournal in a moving slideshow display.

Turned Yellow is an artistic brand that provides its clients with an animated yellow portrait image of their real-life images. One of the top one-product Shopify store examples, the Turned Yellow website displays Yellow extensively as its predominant color.
Pinned to the homepage is a chat and review feature. Each design stands out in its varying color schemes. Visible are CTA buttons on its website, easily distinguishable in a Butterscotch and White color scheme.

Stop-the-fire provides fire blankets for everyone, helping prevent both humans and pets from fire disasters. One of the top one-product Shopify stores, the Stop-the-fire Shopify store welcomes visitors to a fiery slideshow of informative images about its product.
Beneath the hero section is a well-arranged informative section displaying facts about home fires and why you need its product. Displayed are animated and real images of fire, adding a unique touch to its website design.

On Track helps bring focus back to people’s lives, with its high-quality eco-friendly planners designed to help people reach their goals. This single-product store sticks to a predominantly black-and-white color scheme for its website design.
Pinned to the homepage is a chat feature in black and white, serving as the site’s online communication channel. Displayed are reviews with images of the products displayed alongside a centralized layout, serving as social proof.

Dr. Steve Sudell is a physical therapist and the business owner of Neck Hammock, a business created out of necessity to deal with neck pain.
One of the top one-page Shopify websites, the Neck Hammock website welcomes visitors with a relieving full-width image of a lady relaxing with its product.
I love how the CTA buttons on the Neck Hammock Shopify store are consistent with the brand’s logo, standing out on a Crystal Blue background. Neck Hammock displays logos of top brands it has featured beneath the hero section in black and white.

Attipas supports a child’s first steps through its podiatrist-endorsed products. Welcoming visitors to its Shopify store is a centralized slideshow displaying its products in a colorful scheme.
This single-product store sticks to a consistent five-column layout to display its colorful product on the homepage’s plain white background. I love how the Attipas Shopify store sticks to a centralized layout for its website design, leaving white spaces throughout the homepage.

Neos offers customers a more innovative way to look after their homes, with one of the best single-product Shopify stores. The colorful logo in a Topaz and White color scheme stands out in a centralized position in its site’s sticky header menu, expanding into the home page.
Visible is an information section via the site’s hero section, spelling out its new product details to prior customers. The logo’s Topaz and White colors are a big part of the Neos one-product Shopify store design, serving as an irregular background in the hero section.

Jess Tully and techHouse Design Studio are the coffee drinkers behind Palmpress, an eCommerce business that believes that coffee products should be less wasteful.
This single-product Shopify store design is clean, displaying several interactive features throughout the home page.
The Bittersweet color from the brand’s logo is the site’s predominant color, visible as font color and background colors for CTA buttons. Pinned to the home page is a chat feature linking customers to the site’s online communication channel.
One-Product Shopify Store Examples FAQs
A Shopify one-product store is an eCommerce site that sells niche products to its target audience. The major distinguishable factor from a multi-product store is that a Shopify one-product store is dedicated to a single product.
Setting up a Shopify store with one product is easy, with an available free theme to build the best Shopify stores. Whether a DIY approach or using the services of a website designer, all the details needed to set up a Shopify store are available online.
Neos, Palmpress, Ratio, Bleame, EverKnead, and Turned Yellow, are among the best one-product Shopify store examples. All the one-product Shopify store examples listed above are inspiring examples to draw inspiration from to build your brand awareness.
The goal of a successful one-product Shopify store is to create a strong brand identity around a product, providing a clear brand message to target customers. Sticking to a particular niche or having a product with a strong value proposition is what makes a successful one-product Shopify store. For example, you can focus on offering a print-on-demand service to customers.




