26 Best Jewelry Website Design Examples of 2025
Do you own a jewelry store or are you looking forward to starting one? Statista shows that the revenue of the global jewelry market will hit US$310.90bn in 2024.
However, if you want to enjoy a good share of this revenue, you need a beautiful jewelry website that captures the essence of luxury and sophistication.
Creating a unique and outstanding jewelry website will help you attract traffic and retain old customers. In today’s world, jewelry websites have become digital showrooms, showcasing not just exquisite pieces but also virtual worlds and a new way of trading.
This article explores the 26 best jewelry website design examples that you can use as inspiration to create your own beautiful and successful site.
Let's get started.
InBloom Jewelry focuses on creating custom-designed fine jewelry pieces and recycling clients' existing heirlooms or outdated pieces to create original designs.
As you explore the site's content, there’s a “Tell Your Story” section, where visitors can follow the guide to turn simple jewelry into more elegant jewelry.
I like how the calm color mixture grabs the attention of visitors, and the structure and arrangement of this jewelry website are unique.
The white-colored footer features heartwarming customer reviews with a five-star rating from Google that can inspire new visitors.
Zemil Jewelers deals with a stunning collection of diamonds, gemstones, estate, watches, and engagement Rings in Downtown Sarasota.
Welcoming visitors to this online store is a high-quality introduction video displaying a luxurious Zemil jewelry shop.
Potential customers can click the ash color “Sort By” button to streamline product search to a specific type of jewelry by typing in the first later.
Below the homepage is an intensive display of products in a column layout with pitch CTA buttons that direct visitors to the shopping section.
Kendra Scott offers limited-edition styles for every look with simple pendant necklaces, drop earrings, and band rings. Prospective customers can use the sticky white navigation bar with a drop-down feature to access the entire site's content.
I love the consistent display of products in a column layout with a white background that makes all images visually appealing. This jewelry website uses a digital marketing platform to promote brand products.
Jane Ju Jewellery is an Australian handmade jewelry with the freedom to form and preserve the genuine energy of stones for unique gems that won't go unnoticed.
I love how this jewelry web page showcases the brand collection beautifully with a dark background that makes all images appear exquisite.
This beautiful website proudly showcases its collaboration with a television series to produce a special jewelry piece. Visitors click the section “See Collection” to explore unique jewelry designs.
For easy navigation of the entire site, visitors can use the transparent sticky back-to-top feature at the left side of the page.
Paris Jewellers is a jewelry fashion brand with quality engagement ring and wedding ring designs from classic to vintage inspired.
This online business site displays new projects, on-sales items, and the shape of the gemstone collection in a column layout and slider format.
Potential customers can use the sticky navigation bar with a drop-down effect to access various aspects of the site.
Visitors can click on any of the two sticky features on the left and right sides of the page effectively. There is a beige feature to select currency preference and a black chat button to reach the team.
Aurate New York is one jewelry brand that designs fine jewelry for every woman and those who are worth wearing.
I love how this simple jewelry website design is straightforward with engaging content. This eCommerce website uses ample white space to promote readability and comprehension.
Aurate New York showcases its jewelry in a slider with the description below the high-quality images to attract visitors’ attention to making a buying decision.
Visitors can use the search feature on the navigation bar to select specific jewelry products quickly and easily.
Aviva is where you discover one-of-a-kind jewelry made with love in Israel, with every detail of this collection hand-selected and carefully considered.
The first eye-catching element on this jewelry website is a stunning cover image of Aviva showing her most popular products on herself. This eCommerce business store displays colorful handmade jewelry with beautiful women showcasing it in most of the sections.
Interested visitors can, through the white footer, subscribe to her newsletter and social media platforms for more insight and updates.
Daniella Draper uses top-notch recycled gold and silver to make high-quality pieces, creating future heirlooms for generations to come.
I like how the hero section welcomes visitors with multi-slide quality imagery of sparkling jewelry and a transparent CTA button for interested visitors to take immediate action.
Below the homepage is a catalog of unique pieces of jewelry for men, women, and children in slider format and column. The White background makes the site elements appear more visually appealing and attention-grabbing.
Ananta offers the finest selection of fine jewelry as well as exceptional certified diamonds in the jewelry industry in Thailand. This eCommerce jewelry website welcomes visitors to the site with seasonal exclusive package sales with custom pieces to attract new clients.
I like how the webpage features engaging texts in English and Thailand. This beautiful site displays content about the brand, the latest articles, and new jewelry arrivals to keep customers informed.
One unique feature is the location button on the navigation bar that can help visitors locate the walk-in store.
The Alkemistry is a London fine jewelry brand with collections created using the finest 18ct recycled gold and diamonds, hand-made by our team of female jewelers.
This jewelry fashion website has a feminine outlook with calm colors in various aspects of the page and high-quality images in the column layout.
I like the use of beautiful design inspiration to differentiate this site from other websites, with the pinning menu at the bottom of the page.
I love how this jewelry website uses an accurate social media marketing strategy to reach new customers.
By Charlotte is an Australian brand that creates meaningful jewelry with high-quality metal designed to be cherished.
The first eye-catching element is a full-width slider image brand's custom jewelry with a white CTA button that compels visitors to buy.
Customers can click the transparent navigation button to explore more content and shoppers use the search icon to easily and quickly pick out desired items.
The White ash-colored footer houses site vital links and social media platforms for interested visitors to follow and gain more insight.
Dinosaur Designs is an Australian studio globally recognized for handmade resin and metal tableware, homeware, and jewelry.
I like how this jewelry website uses simple and modern site elements to create an awesome and easy user experience for visitors.
Visitors can explore the site content through the sticky navigation bar with a drop-down effect that features vital links to multiple pages.
The images of the colorful jewelry shine bright in textures on the white background which makes it visually appealing.
Anice Jewellery is an independent online & retail jewelry shop specializing in custom pieces and one-of-a-kind magic-making in downtown Toronto, Ontario.
Interested visitors can click the light pink “Book Here” button on the homepage to make an appointment with the jewelers to help pick the best jewelry.
The testimonial section features heartwarming reviews and five-star ratings from customers in a slider format to inspire new clients and boost brand credibility.
This jewelry website makes shopping easy for potential customers across the globe with payment options and multiple card preferences.
Bluboho specializes in unique sapphire engagement rings and diamond wedding bands, which are thoughtfully designed and handmade.
This jewelry website displays a stunning background image of a woman in the hero section, expressing a free-spirited lifestyle with the custom piece.
I love the design options of this jewelry website, which adopt simplicity and straightforwardness, giving the site a unique and sophisticated outlook.
My favorite design element on this jewelry website is the use of different shapes and drawings to highlight some categories.
Pricci Jewellery is an unparalleled jewelry universe that offers one-of-a-kind creations. The sticky mega navigation bar is your one-stop shop for significant mapping and exploring every nook and cranny of this Jewelry website.
Every image displayed on the site has a CTA button that directs potential customers to click and access the shopping page. Visitors can use the mail, Instagram, and chat icons pinned below the page to send direct messages to the Pricci jewelry team.
Larsen Jewellery specializes in custom-made engagement rings and wedding bands and sells loose diamonds at competitive workshop prices.
This jewelry website is designed with engaging content and uses different shapes of icons that can visually convey messages to visitors.
The FAQ section gives the site a business and professional outlook by helping to answer customers’ questions that can lead to the buying decision.
I love the scrolling effect on the testimonial section with the outstanding reviews and success stories from potential customers.
Jenny Bird details in minimalist contemporary designs and lightweight statement pieces covered by IT girls and celeb stylists.
This jewelry website has a shorter front page than other websites. The site uses feminine contrasting colors and highlights the popularity of jewelry pieces.
I love how the testimonial section displays short reviews from world-recognized brands, boosting Jenny Bird's credibility. On the white-colored footer is an interesting offer of 10% off sales for first buyers. Visitors can take the opportunity to shop for quality pieces.
Glamira's pure elegance in jewelry offers multiple customization options to create your unique White Sapphire piece. Welcoming visitors to this jewelry website is a stunning image of a beautiful woman wearing brand pieces to promote sales and exclusive offers.
As you scroll, you will see best-selling wedding rings with images and full descriptions displayed in a multi-slide format to attract more customers to the pages.
My favorite section is “Our Collection,” which showcases high-quality images of essential jewelry with a parallax effect that gives the site a smooth sail.
Helzberg Diamonds is a family of jewelry store owners from the heartland of America. The homepage features great sales of 50% off jewelry that will help customers find the perfect gift for a special someone this season.
This business site displays popular products in various categories in an appealing fashion to ensure potential customers can take advantage of the seamless shopping process.
Kate Eickelberg handmakes limited edition silver and gemstone jewelry by drawing on inspiration from the natural beauty of the Bay Area.
The first catchy element of this jewelry website is full-width, high-quality pictures of multiple handmade rings in a beautiful blurred background.
l love how the white background makes all the elements of this jewelry website sync, giving the page an elegant feel.
The dark-colored footer contains vital links about the website with the brand logo at the top center. Interested visitors can follow her Instagram handles for more insight.
Karen Young Jewellery creates luxurious and personalized handmade silver jewelry with meaning, heart, and soul for women who want their jewelry to be more than just pretty.
This eCommerce site has a one-page design layout, which makes it stand out from other jewelry websites.
Interested visitors can click the pitch-colored “Shop The Collection” CTA button to access the online store page and check out the various product categories.
As you explore further, you will notice the back-to-top feature on the last section of the page before the footer.
Lisi Lerch creates handmade jewelry, accessories, and unique bags inspired by vintage aesthetics with a Southern twist. The image in the hero section gives a classic old-fashioned vibe. This jewelry website uses a modern and minimalist web design to beautify the site.
At the center-right of the page is a sticky white button that links visitors to social media platforms and back to the homepage. I love how the sections on this website use headers to beautify and help specify content for visitors for an easy and smooth ride.
E.S.CO offers a stunning collection of exquisite jewelry and has received recognition in the Awards industry as a premier emblematic jewelry manufacturer since 1934.
Welcoming visitors to the website is an image of beauty jewelry in a column layout that is attractive and visually appealing.
I love how this jewelry website is straightforward with the use of a minimalist design that makes content interactive and focused. Interested visitors can sign up with their email address to receive updates, discounts, and sneak peeks of future collections.
International Diamond Importers offers engagement rings, wedding bands, custom fine jewelry, and gemstones. Visitors can seamlessly navigate this jewelry website page and locate any products or shops from the category of a specific item via the menu feature.
The background design is unique, making the site content stand out. Online visitors can use the chat widget pinned at the bottom to contact the team.
I love how the testimonials section shares real-life experiences of shoppers to attract more visitors to make a purchase.
Haig's of Rochester Fine Jewelry and Object of Art has been a trusted name in quality and service for over 30 years in Downtown Rochester, Michigan.
This stunning jewelry website has a minimalist and well-organized layout with eye-catching images and engaging texts in the right areas.
As you explore the site's content, you will see a green CTA button with a hover effect for visitors to shop from the various categories.
Visitors can use the gradient-colored back-to-top feature to navigate back to the homepage. The white-colored footer houses the site's social media platforms visitors can explore.
Charriol is a prestigious luxury brand of timepieces, fine jewelry, and accessories in Geneva, Switzerland. Welcoming visitors to this jewelry website is a stunning video showcasing beautiful women wearing brand accessories in a captivating manner.
Beneath the homepage is a good display of product images with a thumbnail effect that grants potential customers access to shopping sites.
The dark purple footer features two social media platforms and accepted payment cards customers can use when shopping.
Jewelry Websites FAQ
The overall cost required to open a retail jewelry store ranges between $9,000 and $30,000, which includes setup costs of business registration, rent deposit, building renovations, display cases, equipment purchases, logo design, advertising, and inventory purchasing.
Some factors to consider when creating an eCommerce jewelry website include PCI compliance and web security, EO (search engine optimization), multiple payment options and gateways, CMS (content management system) integration, mobile responsiveness, shopping cart design, and product filtering.
Absolutely. A website acts like your digital salesperson. If it exudes luxury and trust, with a secure shopping cart and an interactive gallery, it can sway browsers into buyers.
Some steps you can follow to make your jewelry website stand out include creating a user-friendly website, improving your SEO, setting up business directory listings, targeted online advertising, promoting your business on social media, and paying attention to online reviews.
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