41 Best eCommerce Website Design Examples for 2024

Jakie founded Shhhowercap in 2013 due to the need to create a way to bathe without having to wash her hair every day.

I like how the testimonial section features bold text, a transparent CTA button, and a hover effect that links to the customer review page. The white background makes every element sync together to give this eCommerce website a visually appealing and sophisticated outlook. 

You can use the black colored back-to-the-top button for swift navigation rather than having to stressfully scroll around the pages.

Valeria Krasavina is the brain behind Fine Frenchie which she started as a result of the inspiration she got from her French Bulldog Rabby.

The dominant colors on this eCommerce website are pink white and black, making the site look sophisticated and elegant. I love how the hero section uses a split design to display high-quality pictures of Valeria Krasavina and Rabby in a visually appealing fashion. 

What's handy about Fine Frenchie is the application of motion graphics and illustrations in various angles of its pages to make it fun and engaging.

Supernatural is a pastry-based brand that produces toppings, sprinkles, and baking ingredients that give off a supernatural feel. 

The first element that will get your attention when you arrive on the homepage is the background image in the hero section. 

This element is a great marketing strategy because it displays all their products in one image, thus compelling potential customers to click the shopping cart icon. 

Supernatural features a parallax scrolling effect, extra white space, and a different background for separate sections that makes it stand out from other eCommerce stores.

Coal And Canary is a sainted candle brand that focuses on creating high-quality, hand-poured candles. The founder of the brand is Amanda and is run by a team of experts in various fields. 

This eCommerce website welcomes you with a mind-blowing hero section featuring an image slider that does an excellent job of engaging visitors. 

As you explore the site further, you see various engaging elements such as the Instagram feed and newsletter signup form for constant updates about the story's activities. The page features a customer review section to boost trust among new and existing customers.

Deborah and Mary Jones took over the Jones Bar-B-Q restaurant from the original business owner Leavy B. Jones Sr. 

This eCommerce website layout displays attention-grabbing graphics and mouth-watering product description features that will convince visitors to place an order. I like how the website features an attention-grabbing sliding text element displaying engaging text and captions.

For social proof and building trust, Jones Bar-B-Q displays the logos of top publications and authorities. Customers can use the newsletter column by submitting their details to get constant updates.

Celia B Spanish fashion brand founded by Celia Bernardo. She wanted to share her exquisite collection of fashion items with the world. This fashion-based eCommerce site has a search bar and a floating live chat widget to ensure potential customers have a great time shopping. 

The pages are full of high-quality images that will get visitors excited about the brand’s product and compel them to make quick purchases. I love how the background video features models wearing colorful and sophisticated clothing to grab customer attention.

1970 Coffee features a high-quality picture displaying different flavors in a visually appealing fashion design to grab visitors' attention to placing orders. You can click on any of the images below the hero section to make a quick purchase and arrive at the shop section.

The site footer features the company’s social media icons and has a unique color scheme. Clicking the red colored “Subscribe ” CTA to submit your email will help you get constant updates about the brand.

OGI Eyewear is a Minnesota-based eyewear brand that makes beautiful and trendy eyewear designs. 

This eCommerce site welcomes you with a split-page graphic design that features a high-quality image, engaging text, and a blue-colored CTA button for booking appointments. 

I like how OGI Eyewear features a colorful design layout with its dominant colors being barberry and tory blue. My favorite aspect is the try-on feature which allows potential customers to have a glimpse of what they will look like while wearing glasses.

MILK Boutique is an online fashion brand that offers high-quality clothes and accessories to online buyers who have great tastes. 

I like how this online store gives attention to details in its product description scheme by using high-quality images and stylish fonts. The customer review section uses a slideshow effect to make it attractive and its content is compelling to potential customers.

Interested customers can get updates about fashion-related events by clicking the blueish-gray “View All Events” CTA button.

Kettle & Fire is a fantastic eCommerce site that sells and delivers the benefits of bone broth to the world. This great eCommerce website features design elements like high-quality product photos, bright-colored CTA buttons, and a black-colored live chat widget. 

I like how the eCommerce store displays vital social proof elements, like star ratings, authority mentions, and client reviews to convince potential costumes of their authenticity.

Kettle & Fire’s footer features vital details that help potential and existing customers get acquainted with their eCommerce journey.

Laird Superfood was founded by big wave surfer Laird Hamilton, who used natural materials to create the ideal energy drink. This eCommerce website opens up with a catchy slide show of the products’ high-quality photos, giving visitors a sneak peek into the product categories. 

You can access the store’s checkout page by clicking the “Shop Now” call-to-action button in the hero section. The sticky live chat widget on the right side of the page features a loop video of Laird Hamilton which helps to give a face to the brand.

Zelie for She is a great example of an empowering fashion eCommerce store. I like how the site uses sticky social media icons on the right side of the page to promote online engagement. 

The first catchy element of this eCommerce website example is a whopping 25% flash sales banner in the hero section. 

I love how the home page uses a full-screen layout and large high-quality photos to grab visitors' attention to increase sales. The white background makes every other element shine and attractive to potential customers.

Slumberjack offers high-quality camping furniture and equipment that will make customers' camping experience memorable.

I like how the hero section features lovely images displaying a mother and her child having fun outdoors and a whopping twenty-present discount. 

The use of high-quality images everywhere helps to give customers a proper view of the products and a reason to place an order swiftly.

Interested visitors can use the blue-colored site footer to acquire relevant information about the brand and submit their email in the newsletter form for consistent updates.

Leica Camera’s hero section welcomes you with an attention-grabbing slide show and a red-colored CTA button leading to the shop pages. 

This eCommerce website uses a mixture of dark and white color schemes with its dominant colors black, engine red, and white. You cannot but love how the web page features multiple high-quality images of various kinds of cameras and lenses.

Visitors use the social media icons on the site’s footer to explore insightful content on the store’s online profile.    

Beyond Health is a wellness-based company that provides natural vitamins and supplements to customers across various age groups. 

I like how this wellness eCommerce website uses eye-catching imagery and engaging copywriting to get visitors excited about the product's abilities. You can click the green-tale-colored “Testimonials” call-to-action button to check out insightful customer reviews.

The news and hero section uses a slideshow to present its content in a visually appealing fashion and to encourage engagement. You can submit your email in the newsletter form to get constant updates about the brand.

Hair Comes The Bride is a clothing brand that focuses on selling bridal hair, makeup products, and bridal accessories online. 

My favorite aspect of this website is that the transition from the parallax hero video to the parallax image is mind-blowing and emphasizes sophistication and elegance. 

Interested visitors can visit the Hair Comes The Bride site’s blog section for tips on having a good hair day and other fashion-related content.

The search bar at the top of the eCommerce homepage makes it easy for customers to locate specific items without sweat.

Brew Tea Co is a food-based brand that produces tea from the freshest rolled whole leaves. The hero section of this online business welcomes visitors with heartwarming content like high-quality images of the product. 

You cannot but notice an attention-grabbing caption “This is What Proper Tea Tastes Like.” This element will get visitors to click the black-colored “Shop Subscription” CTA button.

I love how Brew Tea Co uses a bright color scheme, with its dominant colors being black, bright sun, and white.

ManiLife all started back in 2015 when the founder Stu moved to Argentina. I like how the page features the testimonial section in a visually appealing fashion, using a slideshow effect and bold text to promote readability. 

Below this section, you will love how the store displays logos of publishing brands to grab visitors' attention and boost credibility.

The firefly-colored site footer features a two-column layout of this eCommerce store’s Instagram feed to help potential customers enjoy the content.

Ailbhe and Izzy Keane are the founders of Izzy Wheels, a creative wheelchair brand that centers around inclusivity and bold self-expression of people using wheelchairs.

The sticky navigation bar makes exploring this colorful and clear eCommerce site fun and seamless. I like how the site features logos of big publishers and other authorities on its page, for the sake of social proof and building trust. 

Visitors can explore the brand's social media account by clicking on any of the icons on the site’s footer that links directly to Izzy Wheels online accounts.

Sakara is a supplement brand that produces health food supplements that help consumers achieve their body transformational goals. The hero section welcomes you with an attention-grabbing slider featuring a split design layout, making it more visually appealing. 

One side of the slider image displays the product, while the other features catchy text and a black-colored CTA button linking to the brand's online storefront.  

The navigation bar has a drop-down effect, making it possible to explore the online marketplaces and other pages seamlessly.

Copper & Brass is an online stationery store. The brand focuses on creating paper goods featuring beautiful illustrations of Black people and popular characters they sell online. 

Similar to other well-designed online stores, Copper & Brass has a flashy and colorful design layout with catchy and attention-grabbing elements designed to boost sales. 

What I find fascinating about this store that makes it stand out from other online businesses are the displays of its star ratings and customer reviews.

Minna is an organic tea brand that sells various mouthing watering tea flavors in individual cans or variety packs. I love how this beautiful website uses multiple colorful sections to create rich, engaging, and detailed product descriptions. 

The dominant colors on the webpage include melon, sunglow, yellow-tan, oyster pink, and golden sand. These multiple combination colors give the webpage a fun and lively outlook. 

Each product description section features a transparent CTA button with a hover effect that immediately captures visitors' attention and compels them to place an order.

UpNature is a beauty and wellness brand that produces one hundred percent pure, premium essential oils. 

My favorite aspect of this great eCommerce website design is the navigation bar which is a mixture of a mega menu and a drop-down. This element makes exploring the home page and the entire site fun and engaging.

The hero section has a full-width photo displaying captivating elements like images of mouth-watering fruits, UpNature products, and attention-grabbing texts. Visitors can use the mango orange-colored CTA button to initiate the shopping process.

Akosua Afriyie-Kumi founded AAKS, which is a fashion brand that sells sustainable fashion items with its origin in the weaving techniques of Ghana. 

AAKS online store page has a clean and sophisticated design layout with high-quality images of bags and other woven items. I like how the news section uses a slideshow to display news content that features information about the brand.  

The Oyster Pink site footer features a newsletter form and texts, encouraging visitors to submit their details to get well acquainted with the brand.

ETQ is a footwear brand that sells state-of-the-art shores at affordable prices. The brand's target audience is men. 

I like how simple and business-focused the web design layout is, featuring high-quality images and strategic use of white space that gives it an elegant outlook. The navigation bar has a drop-down effect and a search function that makes it easy to locate items.  

You can check out the site footer to get an insight into different payment methods like Apple Pay, Visa, and G-Pay.

Finisterre is a unique clothing brand that designs sustainable products for those who love the sea and water-related activities such as surfing and swimming.

The home page has a user-friendly outlook and features multiple visually appealing elements like a carousel with thumbnail effect, video background, and Instagram feed slider. 

You can use the live chat widget to make quick inquiries and purchases from this unique apparel store. Interested visitors can submit that email and other relevant details in the newsletter column for constant updates about new arrivals.

Bliss is a beauty product designed to help users achieve a perfect skin glow. This eCommerce website has a simple yet colorful design layout with bright colors that give the homepage a fun and lively vibe.

I like how each display section has a high-quality image and call-to-action buttons that encourage potential customers to take corresponding action based on the presented information. 

The webpage features a looping video in the center of the page that helps to market the product better.

Etnies is a luxury sneakers brand that sells shoes, clothing, and accessories for adults and children.  

I like how this eCommerce store uploads a YouTube video in the center of the page to help potential people get acquainted with the brand deeply. The mixture of black and white color scheme with a touch of gold gives Etnies a sophisticated outlook.

Upon scrolling, you will love how the product pages feature a lightbox gallery with additional items and integrated customer reviews to compel visitors to purchase.

RC Pets is a pet-centered organization that’s popular for producing high-quality outdoor apparel and pets.

Potential clients can use the sticky navigation bar with a drop-down feature to explore every area of this eCommerce site without breaking a sweat. The search bar is a helpful tool for locating specific items on the web page, making it easy to navigate the website effectively. 

I like how the bright color scheme gives this eCommerce website a warm and friendly outlook with its dominant colors being blue and white. 

Enrico and Jacopo founded Velasca in 2013. Velasca is a lifestyle brand for men and women that offers high-quality shoes and apparel.

I like how the homepage of this eCommerce store has a transparent header and top bar notification, making the page neat. 

As you scroll further, the transparent header suddenly becomes solid, and its elements are visible, with menu links revealing a multi-column drop-down on click.

You cannot but love the splash of illustration and other visually appealing elements that will get visitors to explore various aspects of the page. 

Cosmik is an ice cream brand that sells delicious freeze-dried ice cream that does not melt easily. The brand offers a variety of mouth-watering flavors that will get customers wanting more. 

I like how the site features heartwarming quotes from Huffpost and Mashable to engage visitors and get them interested in the product. The parallax scrolling effect does a great job of giving the webpage an elegant outlook and user-friendly vibe.

Visitors can use the sticky navigation bar to seamlessly navigate this eCommerce site to access the shop and product pages to make orders.

Shoepassion is a clothing brand that offers good quality clothes and accessories for men and women.

The hero section features a split grid layout featuring male and female product categories, making shopping easy for all customers. These high-quality images have a thumbnail effect and the titles respond to visitors hovering.

Shoepassion’s footer is full of vital information about the brand and also features social media icons and different payment options. You can use the search function to make your shopping experience faster.

Sophie Ratner is a jewelry brand that produces quality and eye-catching jewelry at affordable rates that will give you your money's worth.

The slideshow effect in the hero section features attention-grabbing content with custom call-to-action links to encourage costumes to make swift purchases. A significant aspect of this website design is that it features large images that offer an excellent browsing experience.

I like how each section portrays its titles with large engaging text. The extra white space helps give this eCommerce store a sophisticated outlook.

King’s Hawaiian is a food-based brand that was founded in the 1950s in Hilo, Hawaii by Robert R. Taira. This eCommerce site opens up with a colorful slider in its hero section which gives visitors a sneak peek into King’s Hawaiian mouth-watering products. 

I like how the gallery section features a three-column grid layout with each image featuring a thumbnail effect lining the gallery page. Interested visitors can also click on the red colored “View Gallery” CTA button to access the contents on the gallery page.

Nalen Ayurveda is a beauty product brand that uses natural and non-toxic ingredients to create the ideal beauty products that protect and nourish your skin.

Interested clients can use the sticky navigation bar to explore the product pages and perform other relevant activities on the landing page without breaking a sweat. 

The sticky live chat widget at the right side of the page is available for quick purchases and to make inquiries about the product.

I like how the website color scheme blends with the brand's theme colors. The dominant colors on the website include astronaut blue and seashell.

Bremont is an award-winning wristwatch brand that’s known for its product’s quality and durability. This eCommerce website features multiple background videos that tell a story about the durability of Bremont watches in different situations and conditions. 

I love how Bremont displays some of their best collections in a horizontal design with thumbnail features which cause the images to change stylishly.

You can click the white-colored “Book A Tour” CTA button to get an invite to visit the brand's manufacturing plant for an exciting experience.

Dinovite is a pet supplement that helps to tackle itching, paw licking, weak immune system, hot spots, & allergies with one nutritional supplement. 

I like how the page arranges the best seller section between cats and dogs and features the product rating and selling prices to encourage swift purchases. 

The ingredient section follows the same principles but adds a two-column grid layout to encourage readability and give it a clean outlook.

As you scroll further you will be blown away by the results and reviews section. This section features high-quality images in a before and after format. 

Shirts from Fargo operates a print-on-demand service that allows nonprofits, artists, and any small business to sell their new products, custom designs, and accessories.

I love how colorful the design layout is, featuring a white background that makes every relevant detail visible and clear. Visitors can use the sticky navigation bar with a drop-down effect to explore various aspects of the web pages and execute activities like placing orders.

The product description section features multiple slideshows, making exploring the products on display a fun and engaging process.

Lindsay McCormick is the CEO and founder of Bite, a company that uses effective eco-friendly, and clean ingredients to make toothpaste tablets.

I like how the oral and personal care section features a one-column corasol layout with a thumbnail effect leading to the shop page upon clicking. Each column features a high-quality image which gives visitors a glimpse of the product before taking action. 

The website features logos of top publication brands and authorities at the center of the web page to boost trust and credibility. 

Footballer Tim Brown and engineer Zoey Zwillinger are the brains behind Allbirds, a footwear brand that uses natural and sustainable materials in making their products.

I like how the webpage welcomes visitors with an attention-grabbing “Up To 50% Off Select Best Sellers” whopping discount on each purchase. 

The hero section features two black-colored CTA buttons that offer seamless access to the men's or women's shopping page. I like how the sales section features a slideshow to make exploring engaging and fun for prospective customers resulting in increased sales.

Ocelot Chocolate is a food-based brand that produces organic chocolate with seventy percent cocoa. 

This successful eCommerce business has a minimalistic and colorful design layout with the product in every angle of the pages, promoting a seamless online shopping experience. 

I love how the website uses a large grid layout with unique graphics and photography concepts to display the product images.

Potential customers can start shopping online by clicking the images to arrive at product category pages. The white background makes all the bright colors on the web page shine.