Personal Trainer Websites: 18 Examples for Inspiration

Updated Sep 1, 2023.

A personal trainer website is the easiest way to attract clients to your fitness and personal training business.

Although you can come up with a unique design for your website, it’s also good to see how your competitors have designed their websites.

To help you with this, we have listed 18 personal trainer websites that stand out for their designs. These websites are attractive for different reasons, including color schemes, powerful copy, and use of images.

We also tell you which of the best website builders these personal trainers used to create their websites. And if you’re still looking for a name for your personal trainer business, check out our personal trainer business name ideas generator.

Sandy is an online personal trainer who loves taking her clients on a fitness journey even if they have busy lifestyles. Her website focuses on simplicity and includes enough images and buttons to convince prospective clients to contact her.

Sandy’s website has a big top navigation bar, with the center dedicated to her logo. This is followed by a hero image showing her on a track, primary and secondary headlines, and two CTA buttons.

Scrolling down reveals a parallax scrolling effect and a services section. This is followed by an image showing her exercising, some client success stories, and more training pictures with corresponding links.

Lastly, she highlights her Instagram posts and finishes with an email sign-up form.

Sandy’s personal training website uses grayscale images and a color scheme that includes white and orange. Even with the simple copy, this personal trainer website stands out for the alternating text and images, and lots of white space.

Brit is more than a health and fitness trainer. As one who has experienced two challenging pregnancies, her main focus is helping women stay fit before, during, and after pregnancy.

This message is clear from her homepage, making her copy effective for the target audience.

With a hero image showing her during exercise and a headline promoting fitness for motherhood, Brit easily catches the attention of women.

Below the hero image, Brit talks about the perfect fitness journey for expectant women and follows it with a button to her “About” page. After this, you get images and descriptions of training options, testimonials, links to a consultation and free course, and an email sign-up form.

Body Design by Brit is the best personal trainer website for mothers. Being very specific with her niche helps attract the right clients since she clearly shows her expertise and experience in training mothers.

The first thing you’ll notice on Jeremy’s website is the creative take on his logo. You’ll also notice the hero image which shows a section of a gym and a CTA to choose your preferred plan.

Jeremy decided to go with the popular parallax scrolling effect and it works well for his site. Right below the hero image are training options for individuals and groups. The images used here have a hover effect that easily increases engagement.

Instead of showing off client success stories, Jeremy opted for highlights of his Instagram feed.

Overall, this online personal trainer website is very simple. Still, the images showing him working out and the copy about an active lifestyle do a good job of communicating the expected results.

Aly Gray is a popular online personal trainer whose website shows how creativity and uniqueness can lead to a beautiful website.

Instead of the traditional top navigation menu, her menu bar features her logo and social media icons. There is also a shopping cart link and a hamburger menu that houses the rest of the navigation links.

Something else that stands out with Aly’s personal trainer website is that she put a testimonial on her hero image. With social proof being the first thing visitors see, the likelihood of converting increases. Aly follows this with a short “About” section that can also encourage you to start your entrepreneurship journey.

Next is a “Services” section with relevant links, some more promotion of her membership workout classes, more testimonials, then more selling opportunities. Lastly, she shows an automated video of herself doing various exercises.

This personal training website shows that you can break away from traditional design rules and still come up with a beautiful and effective website.

Katie brings her gymnastics experience and passion for fitness to help women become healthier, happier, and stronger. The alternating pink and white colors on her site create an atmosphere of calm and fits well with her target audience—women.

Her hero image consists of her picture on a background color gradient of pink and light pink. It also has her name, copy, and a contact button. She follows this with an “About” section and some numbers about her clients, years of experience, and the number of registered members.

After the social proof, she shows her personal training programs and some blog posts, adds a pricing section, and finishes with a sign-up form.

Although the site is pretty straightforward, the natural color scheme and well-designed elements that feature hover effects provide enough inspiration for a website design.

Mark uses his background in health and fitness to help his clients achieve a healthier lifestyle. To promote his services, he designed his website to include bold copy and location information to better target his audience.

Below the hero image, Mark pitches his fitness service and then follows that with a breakdown of different aspects of his training services. After this, there is a video testimonial of several clients sharing positive reviews of their experience working with him.

The website then shows training results, adds a free consultation for new clients, and concludes with images, copy, and buttons to buy his services. At the bottom, there are social media buttons and text about his money-back guarantee.

This personal training website has a lot of visuals and a unique take on illustrations and labels. The video testimonials and orange-black-white color scheme also help drive the message about the effectiveness of Mark’s personal training services.

Having had success in the Olympic weightlifting championships, Allan decided to become a personal trainer and launched his website to help with that.

The top navigation menu is pretty traditional but the bold copy that specifies his location catches your eye. The hero image includes two buttons and a background showing someone lifting weights.

Immediately after that, you get a “What We Do” section that distinguishes Allan’s training from other trainers’, with pictures and descriptions of the training results. This is followed by an offer of free consultation, a pitch, and a highlight of some of his blog posts.

The homepage concludes with a “What We Believe” section, which is another pitch for Allan’s services, a contact button, and social media links. As for social proof, he displays some awards and certifications at the bottom of the page.

This website takes a different approach to design by focusing on pitching Allan’s personal training services. Using various headings, Allan takes every opportunity to communicate his expertise and processes to convert his website visitors.

8. Jim Karas - Personal Trainer Website
Source: Jimkaras

Jim Karas is a lifestyle expert and fitness author. His website starts with a perfectly designed hero image and copy that captures the benefits of training, with a mention of where training takes place.

Jim takes the earliest opportunity to build trust by showing off client success stories right after the hero image. This is followed by a section describing his training process with pictures of the same beside the copy.

After that, he talks about his knowledge and experience, and shares more social proof. And since he’s an author, he adds a shopping cart section to promote his book.

The homepage also highlights his team, partners, and Instagram posts, adds a map, and finishes with a CTA button.

Other than the copy and visuals on this personal training website, it’s also clear that your fitness business can offer more than training. You can sell products through partnerships with other businesses and even write and sell e-books.

Alison Evans is a health coach and personal trainer focusing on helping women live healthier lives.

Her website starts with a top navigation bar that shows her certification, logo, and social media icons. This is followed by the menu and a hero section that’s divided into two. On one side you have the main copy and CTA while on the other side, you have Alison holding a kettlebell.

From here you get a “Services” section complete with a CTA followed by client testimonials. The homepage then concludes with a contact form.

Although the short homepage makes this a simple personal trainer website, the color scheme and targeted copy provide a lot of design inspiration.

On her “About” page, Alison talks more about her background and motivation for personal training, making it easy for prospects to identify with her.

Lucas is a personal trainer with a lot of client results to show.

His website starts with the typical top navigation bar which hosts all his menu links. After that comes the hero image that features his picture, name, and a CTA.

Below this is a banner that pitches his workout programs followed by a collection of pictures of former clients. But this isn’t a normal testimonials section. It’s a collection of Before-and-After pictures showing the results of Lucas’ training.

This is followed by a short “About” section where he talks about himself and his training process. He then concludes with a short contact form.

This personal training website is truly different, especially considering that it doesn’t even have a “Services” section on the homepage. The inspiration here is to think differently and be confident enough to use whatever you know will work best for you.

11. Dr. Anna Roth - Personal Trainer Website
Source: Dr anna roth

Dr. Anna Roth doesn’t focus on physical fitness but on mental health. Her personal training services include yoga, therapy, and group workshops.

Her website uses a large top menu bar followed by a hero image that features her picture and copy but with no CTA. After this you get a banner distinguishing her work from that of other personal trainers, followed by an “About” section.

She then lists her credentials to show that she’s qualified to train in yoga and handle mental health issues. After this, she shows pictures of the services she offers, with links to specific pages where she talks more about those services.

The homepage finishes with testimonials, a highlight of some Instagram posts, and a sign-up form.

As far as design is concerned, this personal trainer website portrays calmness using relevant pictures and a white-light pink-teal color scheme. The copy also stands out by speaking about wholesome wellness.

Earle Smith is a personal trainer with a uniquely designed website. The top navigation is traditional in style and the hero image stands out for its classic look. This personal trainer website also includes a simple scrolling effect that only applies to the hero image.

After this, you get an “About” section that is made up of only four sentences. The background of this section consists of what looks like a garage that has been converted into a gym.

Below this is a small section describing his personal and group training services followed by a booking button. Next is a “Services” section with simple images that have a hover effect, and another booking button. Lastly, there’s a highlight of Instagram posts and a contact form.

This website uses an old-school design and an emphasis on images to stand out and convert visitors. The huge number of Instagram posts shows that Earle is active and already working with other clients.

13. Kezia Lopez - Personal Trainer Website
Source: K lopez pt

Kezia is an accomplished personal trainer who has been part of the Nike Training Club UK. With a hero image showing her exercising and copy specifying her location, her website starts on a high note.

Using a parallax scrolling effect, Kezia’s website transitions from the hero image to a detailed “About” section that is all text with no images. This is an interesting choice considering that it goes against web design best practices.

This section is followed by a full-width picture of herself exercising, and after that, the parallax scroll ushers in a “Qualifications” section. After this, you get another set of pictures showing her doing exercises, followed by a contact form and some Instagram posts.

Kezia seems to bank on her qualifications and experience to convert visitors. To add some weight to that experience, she uses high-quality images to attract visitors to her training sessions which are mostly on-site.

Jessica is a certified personal trainer whose website illustrates a simple yet unique design.

In her hero section, there are four different pictures with links to a pricing page and her Instagram page.

The hero section is followed by a banner listing the areas she’s available to work from. She also makes sure she mentions that she does online training for clients worldwide.

After this is a sign-up form followed by a short pitch with a button linking to the “About” page. Then comes some pictures and service descriptions, a short video, and a highlight of her Instagram feed.

Jessica decided to keep her homepage simple, even putting testimonials on their own page to avoid crowding.

This online personal training website shows that you don’t need every design element on your site for it to work. As long as you have some nice pictures and relevant copy, all will be fine.

15. Bodhist - Personal Trainer Website
Source: Bodhist

Nuo is one of the well-known personal trainers specializing in sports conditioning.

His website’s hero image is large and even provides the background that his menu and logo sit on. The image itself shows Nuo in the air with battle ropes in his hands and includes motivating copy and a CTA.

Upon scrolling down, the static menu reveals its own background as the hero image transitions to a “Who I Am” section.

Below this is a collection of images showing Nuo exercising and posing with clients. After this, you get a section describing his training methodology followed by client testimonials and a sign-up form.

The highlight of this website is the use of images showing the kind of skill level you’ll attain when training with Nuo. Combined with the testimonials on the site, Bodhist stands out as one of the best personal trainer websites you can learn from.

Absolute Pilates is a personal training business owned by Donna Lucas. She has managed to work with other personal trainers to grow the business to include several franchises.

On her website, she has featured a static top navigation bar that includes a CTA to book a class.

The hero section has an auto-playing slow-motion video that shows clients exercising. There is also copy and a CTA that provide a quick conversion opportunity for website visitors.

Next comes an “About” section featuring a Pilates trainer beside a pitch and a “Learn More” button. This is followed by a series of pitches for pilates classes alongside images showing training sessions.

Below this is a section that gives options for booking and scheduling training sessions. After that, you have more pitches and training images, a search bar, and a contact form.

This is the best personal trainer website for pilates exercises due to its balance of images and pitches. The color scheme also creates a calming feel while the hero video is great for showing pilates training in action.

This is a design worth replicating when building your own personal trainer website.

17. Kawi Crossfit - Personal Trainer Website
Source: Bekawi

Kawi Crossfit is a personal training business that focuses on training athletes and helping clients build strength. The first thing you’re likely to notice about Kawi is the unique font they use on their website.

The hero section features a blurred image of two people training, the name of the business, its location, and CTA. Scrolling down reveals a parallax scrolling effect that leads to a section showing two kinds of trainings offered.

For every training type, there is a background image, training name and copy, different training icons, and a CTA. This is followed by a weekly schedule, personal training packages, an appointment-setting section, and finally, a map.

Other than the schedule section which has a light gray background, the rest of Kawi Crossfit’s website features backgrounds that give it a dark theme.

The unique font and training icons used add to the design inspiration that you can get from this website.

Stacy’s personal training business is inspired by her own experiences of how exercising helped her create a healthy lifestyle and build confidence. On her website, she keeps the main links in the menu and uses a few buttons to promote her memberships.

The top menu bar starts as static but then disappears after a brief scroll of the page.

The hero image shows her in an exercising pose and adds copy and a CTA to sell memberships. This is followed by another pitch, a CTA, and a section showing what she offers.

Below this is a series of pictures of herself in different poses alongside descriptions of the results of those exercises. After that there is a display of her videos and website in different screen sizes, and finally, some testimonials.

From this website, the color scheme of white and different shades of teal, plus the training images, provide enough ideas for your website’s design.

Personal Trainer Websites FAQs

Do personal trainers need websites?

Yes. Although you can start attracting and engaging potential clients through social media, a website is necessary if you want control over your marketing activities.

One of the biggest challenges of relying on social media is that frequent algorithm changes can make it difficult for you to reach your audience. But with a website, you can collect email addresses and ensure that you always have a way of contacting your online coaching clients.

How much does a personal trainer website cost?

With pro web designers charging hundreds of dollars, plus the ongoing maintenance costs, a good personal trainer website can cost you a lot. However, with website builders like Squarespace and Wix, you can easily get a professional-looking website for a fraction of that cost.

Using customizable templates, these website builders will help you create one of the best personal trainer websites. You can also add ecommerce functionality to sell e-courses and memberships.

How do I create a personal trainer website?

Squarespace and Wix come with professionally designed templates that you can customize to get a well-designed website. From there, all you’ll need is some images of your training sessions, some text about yourself, and a pitch for your personal training program.

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