The 20 Best Influencer Websites of 2025

Zack King is a YouTuber with over 25 million fans around the internet who are always excited to see his next video. 

This influencer website features an ample use of white spaces with a minimalist and straightforward design layout. The site features a full-width embedded video with other multiple videos which gives visitors a sneak peek into his content. 

Similar to other influencers' websites, you will find a mega navigation bar that serves as a prominent link to other pages of the platform. I like how the page features links to his social media accounts.

Adrienne Raquel is a photographer and creative director working between New York & Los Angeles with clients like YSL Beaute, GQ, Apple, Savage Fenty, and Rolling Stone.

This influencer website is full of celebrity images, news, blogs, and brand labels from top to bottom. I like the grid arrangement of these images which helps visitors to have a full view of the cover images before clicking them for more content.

The black background is a significant factor regarding how sophisticated and elegant this website page looks.

Karlie Kloss is a supermodel, entrepreneur, and philanthropist who loves technology, entrepreneurship, and storytelling.  

Her website has a soft and calm color scheme with stylish fonts and engaging texts in strategic areas of the pages to capture visitors’ attention.

Online visitors can use the hamburger navigation bar with a sticky effect to explore various aspects of the pages without breaking a sweat. The parallax scrolling effect makes all the elements on the web page visually appealing and attractive to visitors and potential customers. 

Jen Selter is a social media innovator widely known for mainstreaming fitness influencers. I love how this website’s homepage displays a stunning image of Jen Selter and a black-colored “Train With Me” CTA button.

Below the hero section is a slider of blog content that features health, lifestyle, and fitness-related topics. You can click on any of the four social media icons at the base of the page to get updates on more fitness and health-related content. 

Giada De Laurentiis is the Emmy award-winning television personality of Food Network’s Everyday Italian, Giada at Home, and Giada’s Weekend Getaways.

I like how she uses multiple grid columns with high-quality cover images and large texts as doorways to specific areas of the site. 

Alternatively, visitors can use the sticky navigation bar with a hover effect to browse across the Giada De Laurentiis webpage without breaking a sweat. 

The black-colored site footer houses the subscription column and is available for visitors and fans to submit their details for constant updates.

Selena Gomez has one of the best personal brands in the world. Her website example doubles as an online store with a professional and fun feel.  

This great influencer website aesthetics are top-tier and do a great job of visually engaging site visitors. You will find multiple slideshows, high-quality photos, and a streamlining section on this celebrity’s website.

Selena’s site contains a great deal of content, including her work and products under her name brand to attract more followers. 

I like how the site’s footer’s background has a cosmic theme with a user-friendly outlook featuring a catchy newsletter column for her target audience.  

Simeon Panda’s website features various eye-catching content that spreads the right message and ideas to fans, visitors, and new clients. The first catchy element is a showcase slideshow of stunning images that display his well-built body and some promotions.

Interested visitors can easily find relevant content and surf the platform via the sticky menu bar with a drop-down effect. 

The search function at the top of the page helps to locate items without breaking a sweat. As you explore the homepage further, you will find various attractive items in the shop section.

Tobias Becs travels the world promoting and developing the beautiful sport and art forms of Football Freestyle and street football.

I like how energetic the website’s design is with various eye-catching elements. The black background makes all the site’s elements visually appealing.

This influencer website example welcomes you with a stunning full width of Tobias Becs having fun with a football. You can’t miss the drop-down button that slides you to another section of the page.

As you explore further, you will see a catalog of videos in various areas of the page that display Tobias Becs’ skills with a football.

Olivia Palermo is the owner of a beauty brand that bears her name as its initials. The first catchy element is the simplicity of the theme with a rich color scheme featuring colors like green, white, foggy gray, and black. 

I like how the hero section displays a stunning picture of Olivia Palermo smiling invitingly with the caption “Beauty Baby”

There are multiple full-width high-quality photos with engaging and informative text designed to keep visitors and potential customers glued to the site.

Justin Beiber’s personal website’s theme centers around his newest release called “Honest”. My first observation about Justin Beiber’s websites is how stylish, fun, and lively all the elements on the pages are. 

You can’t help but notice how the site features two distinct navigation bars. The menu bar on the top of the page has a horizontal outlay with multiple streaming platform icons and his name. 

Alternatively, the second menu bar is hanging on the right side of the page with a vertical outlay and serves as a portal to other pages.

Kayla Itsines is the co-founder and Head Trainer of Sweat. She has been helping women get in shape since 2008. 

This perfect influencer webpage gets straight to the point on its content and decisions. For example, the website opens up with a promotional slider about its fitness programs with a folly colored “Free Trial” CTA button.  

The strategic maximization of its white space makes all the relevant elements on the page visible and attractive to potential customers and visitors.

Taylor Elyse Morrison is a top-notch founder, facilitator, and coach making well-being and personal development more accessible.

I love how the page's hero section features a stunning full-width picture of Taylor with logos of top brands at the base of the Image.  

The black-colored sticky navigation bar features a dark green “Order My Book ” CTA button that encourages interested visitors to order her latest book. Other relevant content like social media icons and multiple-page links are present.

JR Taylor’s website has a stunning and attractive color scheme with colors like red, blue, and white as its dominant colors.

Online visitors can use the hamburger navigation bar to explore various aspects of this webpage without breaking a sweat. They can check out some of his best works by clicking the play button on the embedded YouTube video at the center of the page.

I like how he uses a stunning image of himself and engaging texts that help his fans and visitors get to know him better.

MrBeast is one of the richest YouTubers globally. His website has an elaborate and flashy outlook with multiple high-quality images, bold-moving texts, and an eye-catching CTA button for visitors to take the required actions. 

The testimonial section features multiple heartwarming comments and star ratings in a grid format with slider effects to make it more engaging.

Potential customers can use the different payment options on the site’s footer to purchase some of the products in the shop section.

Gunnar Freyr is a Reykjavik-based photographer, storyteller, creative entrepreneur, and the brain behind Icelandic Explorer.

This influencer welcomes visitors with a slideshow of pictures that fonts as cover for more content which visitors can access by clicking the gray CTA button. Below the hero section is an embedded YouTube video that displays content about Gunnar Freyr’s best works.

I like how the page features logos of brands like Canon Nordic Photographer & Squarespace which he is an ambassador of.

Corey Rae is an activist, actress, consultant, model, producer, speaker, and writer who helps break social stigmas surrounding transgender women.

The black background is a major ingredient in making all the colorful elements on the web page visually appealing and attractive to visitors. 

I like how this influencer website leverages using full-width images from various angles of the page as one of the major attractive elements. Each image has a thumbnail effect that links to pages like her blog page, photo gallery, and Instagram reel section. 

KonMari is an influential personality, tidying expert, bestselling author, star of the Netflix Show “Tidying Up With Marie Kondo” and founder of KonMari Media, Inc.

This influencer website features informative blog content that readers can explore by clicking on the cover images with a thumbnail effect. 

As you scroll further, you will see content on how to be a part of the KonMari community and function as a consultant. Above the site’ footer is the Instagram reel section that contains videos in a grid format with a slider effect to make it more engaging. 

Randy Rogers Band’s website has a sticky navigation bar that makes movement and exploration across the site's pages smooth and stress-free. 

I love the black and white theme in the hero section displaying the band’s latest album “Homecoming.” You can’t help but admire the CTA button with a hover effect visitors can use to listen to the music.

The site footer houses the subscription column that is available for visitors to submit their details to receive constant updates on the band's activities. Clicking on any of the social media icons will transport fans to the band's online profile.

Simon Sinek's website features a mega navigation bar with a drop-down effect, making it stand out from other personal websites.  

This influencer website has a rich color scheme featuring attention-grabbing colors like bright orange, gray, white, and black. I like how the texts on the pages come with stylish fonts, making the content enjoyable to explore.  

The hero section features an engaging slideshow with high-quality and colorful images, and insightful texts about the success of his company.

The brand Chiara Ferragni was launched in 2013 as a fashion yet pop shoe brand. I like how colorful and flashy the site's design layout is.

This fashion influencer website welcomes visitors with a slider of colorful content to get visitors excited about the site’s content. The hamburger navigation bar at the left side of the page is your one-stop shop to explore the site's content. 

Online customers can use the search function on the sticky navigation bar to explore and locate specific items seamlessly.