47 Innovative Web Design Examples (2025 Inspiration)

1st R.O.W. Estate Winery blends old wine techniques with new world technologies to produce award-winning wines with delicate balance, finesse, and structure. 

One of the top innovative website designs, the 1st R.O.W. Estate Winery website is unique, sticking to a soft color scheme for its website design. 

Beneath the site’s hero section in a three-column display are texts that take visitors on an unusual journey into the brands’ wine-making process. I love the display of images of its products in an interactive product carousel feature, sticking to a four-column display. 

Muff & Co. aims to make the option of cooking good, nutritious snacks, filled with quality ingredients that are accessible to everyone. This top innovative website example is aesthetically pleasing, consistently displaying appetizing images that catch visitors’ attention. 

I love the display of reviews from happy clients on the homepage in a centralized layout over an appetizing background image in a black-and-white color scheme. 

Two flag icons are visible and pinned to the right-hand corner of the homepage, allowing users to change between English and French as their preferred language.

Yukai Du is a Chinese-born and London-based illustrator and animator creating crafty illustrations and animations digitally. One of the most amazing websites, Yukai’s portfolio site is visually appealing, stealing attention with its astonishing visual design. 

A lover of art, Yukai’s website is artistic, displaying different bold colors and shapes at the center of the site’s interactive features. The entire homepage displays still and motion images in a two-column layout, adding to the site’s visual appeal.

Cleverchefs is an exciting catering company fanatical about food and creating sustainable partnerships with like-minded foodies. 

An excellent example of an innovative web design, the Cleverchefs website is unique, sticking to a split-page feature to display appetizing images of its meals. 

I love the display of logos of top brands the company has received accreditation and support from in a triangle, boldly visible over an all-black background. A bold chat feature is visible and pinned to the homepage, aiding communication between visitors and the brand.

Dani Kreeft Writes is the online portfolio of Dani Kreeft, a writer, and storyteller looking for the most conscious way to say the things we need to know.

One of the top portfolio site examples, the Dani Kreeft Writes website is minimalistic, sticking to a consistent Old Lace color for its homepage design.

A two-finger customized icon is visible throughout the homepage as the site’s mouse cursor feature, adding to the site’s aesthetics. Visible and pinned to the right-hand side of the homepage is a social media icon, linked directly to the writer’s Instagram page.

Revamp Design Studio is an obsession-worthy, design-driven brand offering web design for dreamers and rebellious souls ready to grow their empires. 

One of the top web design examples, the Revamp Design website is unique and built on a predominantly black-and-white color scheme. 

Scattered over the homepage’s black background are black-and-white images, helping to create a visual perspective for website visitors. Standing out on the site is old and attractive typography, engaging screen readers as they scroll through the homepage. 

Mango Marketing is a women-led and strategy-driven digital marketing and design studio helping business owners grow. One of the top design inspiration examples, the Mango Marketing website is unique, displaying bold lines at the core of its web design. 

You can’t miss out on the bold logos of its partners displayed in a separate homepage section in black on a plain white background, sticking to a four-column display. 

I love the bold font types displayed on this portfolio website, engaging users as they scroll through the homepage.

AST & PARTNERS supports start-ups and scale-ups with impactful websites and digital solutions from its award-winning studio in London. 

One of the best website designs, the AST & PARTNERS website is an excellent example of design inspiration, standing out in its predominantly black-and-white theme. 

Attached to the hero section are logos of awards the brand has earned over the years, serving as social proof to potential clients. The homepage design uses a responsive design, displaying still and motion images that capture users’ attention.

MARIEMUR is destined to make your special one dream of you non-stop, taking excitement to a completely new level. This captivating website example is aesthetically pleasing, taking visitors on an engaging journey.

The entire website is linked together in an interactive user interface, displaying interactive elements that keep visitors engrossed.

I love how every homepage section is designed to encourage visitors to check out the site’s other pages, accessible from its multiple CTA texts.

Floyd Home offers comfortable, modular furniture that is made for keeping, helping clients set up their spaces to their unique tastes. One of the top design inspiration examples, the Floyd Home website is modern, sticking to a clean layout for its website design. 

The soft color scheme used for its web design is one of the site’s top design elements, blending well with its product images.

I love how the logo’s orangey-red color adds a unique touch to the website design, visible as the background color for the help icon pinned to the homepage. 

Bunker Creative helps create and supercharge brands through effective partnerships and its commitment to delivering exceptional work.

One of the top innovative website design examples, the Bunker Creative website is unique and built on a predominantly Mandys Pink and Black color scheme.

The homepage uses an intuitive layout design, with each homepage section linked together in an interactive display. I love the display of testimonials from happy clients on the homepage, using an interactive product carousel, serving as social proof.

Digital Cover develops and manages innovative websites optimized using SEO and conversion strategies. This great example of an innovative web design uses a landing page to distinguish it from other cool website examples.

I love how this dynamic website example is unique and built on a predominantly black-and-white color scheme. Visitors get a glimpse of the site’s design prowess with the consistent display of digital design elements.

FPP creates actionable shopper marketing solutions that give clear insight and direction into how manufacturers and retailers should act. One of the top amazing websites, the FPP website is visually appealing with a homepage design that keeps visitors engrossed.

A hamburger menu is visible and pinned to the top right-hand corner of the homepage, revealing hidden texts when clicked. The texts are linked to different colored backgrounds and change as the mouse cursor moves over them, adding to the site’s visual appeal.

Makers Bolt is America’s premier supplier of black-coated fasteners, offering products sourced from the best fastener manufacturers in Taiwan, China, and the U.S.A.

One of the outstanding design trends, the Makers Bolt website is professionally-looking, sticking to its logo’s Yellow Orange and Navy Blue colors as its site’s dominant colors.

The entire homepage uses a modern and clean layout, making it a website design inspiration for other web designers. I love how the texts on the site are clear in white font color, engaging screen readers as they scroll the homepage.

We Are OSM is a team of professionals from the world of web development, design, and marketing, helping clients reach their wildest goals together. This top design inspiration example is aesthetically pleasing with an interactive background that captures visitors’ attention.

Pinned to the right-hand side of the homepage is an announcement box, announcing the website as one of the award-winning website designs. 

I love the consistent display of several design elements visible as dots, shapes, and lines on the site’s homepage, adding to the site’s visual appeal.

Anatomie is a brand designing customized sportswear for brands such as Elite Models, Cigarette Boats, Lamborghini, and Nikki Beach Clubs. One of the top online stores, the website design of the Anatomie website is unique, sticking to a clean layout for its site’s content.

I love the display of the logos of top brands alongside texts on a separate homepage section in black on a plain white background, serving as social proof. 

Easily recognizable in their black-and-white color scheme are the site’s multiple CTA buttons, displayed over high-quality images. 

From the streets to the world’s biggest stages, Ultimate Ears makes beautiful, premium audio gear so music fans and creators can listen and perform. 

One of the best website design inspiration examples, the Ultimate Ears site is minimalistic, sticking to a straightforward web design.

I love the display of reviews from past clients on the homepage in a centralized three-column layout, with icons depicting the specific product purchased. Multiple CTA buttons stand out in the logo’s Strong Blue color, adding color to the plain web design.

Red Edition was born out of the founder’s Cyril Laborbe love for design, artisanship, mobility of craftsmanship, and manual labor. One of the standout website design examples, the Red Edition website stands out with its classical look, consistent with the company’s mission. 

The font type displayed on the site is unique, complementing its clean layout in its bold white font color. The images of the brand’s products add to the site’s aesthetics, stealing the attention as visitors scroll through the homepage. 

Natroceutics delivers the best available nature-based therapeutics from the world’s leading experts, enhancing its clients' experience of life through nature and science. One of the top website designs, the Natroceutics website is minimalistic, sticking to a plain web design.

A customized mouse cursor designed as an Everglade dot is visible throughout the site’s homepage, adding a unique touch to the web design.

The site’s multiple CTA buttons stick to the Everglade color as their background color, easily recognizable on the homepage’s plain white background.

FATES is an immersive, narrative-driven experience following the next step in human survival. One of the dynamic website examples, the FATES website is aesthetically pleasing, with a web design that draws visitors in.

The entire homepage is linked engagingly with a progress indicator visible in the site’s header menu, keeping track of visitors’ progress. I love the use of lines to distinguish the homepage, helping focus the attention on the site’s main content.

The Scott Resort & Spa is an ode to discovery, helping its clients with a love letter experience in discovering life on the borderlands. One of the top design inspiration examples, The Scott Resort & Spa website is modern, sticking to a clean layout for its web design. 

The Mineral Green color stands out as the site’s dominant color, serving as font color for CTA texts and background color for different sections. Visitors enjoy framed images and videos of what the brand has to offer, helping to build their anticipation.

Niccolo Miranda is a multidisciplinary freelancer passionate about creating iconic digital experiences through motion, typography, and creative coding. 

One of the top design trends to seek inspiration from, Miranda’s website is unique, displaying several unique usability elements. 

A hybrid of different design elements, Miranda’s website typography is unique, catching users’ attention as they scroll the homepage. The user interface on the site stands out in its bold display, making each homepage section engaging for visitors.

Hank Designs Studio is a creative studio that helps brands and teams turn strangers into friends one design at a time. This top innovative web design example sticks to a predominantly black-and-white color scheme for its website design. 

I love the display of still and motion images of its previous work over the homepage’s all-black background, sticking to a centralized layout. Visible are logos of top brands Hank Designs Studio has worked with, serving as social proof to potential clients.

Toggl is a trusted time-tracking software that allows you to boost team performance and ensure accurate billing for every minute of their work. This top productivity site is well-designed, combining different colors to display its site’s content.

Several animated images and icons are visible throughout the site’s homepage, adding an artistic touch to the website design. Visitors enjoy a live display, helping to drive awareness and interest in the app.

EightyOne works with brands and rights-holders to amplify the value of their sports marketing partnerships. One of the top innovative web design examples, the EightyOne website is visually stunning, welcoming visitors to a bold display of the brand’s name in the hero section.

The letter O displays a video in between, opening up the main homepage as visitors continue to scroll. Visitors enjoy a display of quality images and video content, helping create a visual perspective of the brands’ offerings.

Savage Jerky strives to create the highest quality product possible with the best ingredients crafted in small batches. One of the top design examples, the Savage Jerky website is unique, displaying scattered images of ingredients at the core of its website design.

You can’t help but love the display of images and video excerpts from the brand’s Instagram page in an inconsistent three-column layout, each linked to the page. 

The CTA buttons stand out amidst other design elements in their black-and-white color scheme, prompting visitors to other pages.

Ceremony Coffee Roasters' belief that coffee should be something special pushes it to source smarter, roast better, and delight more people. This top online store is aesthetically pleasing, sticking to a soft color scheme for its web design. 

A Ceremony Glammed section is visible on the homepage, displaying image excerpts each linked directly to the brand’s Instagram page. 

There is an interactive color spectrum section visible on the homepage, alternating the background color and prompting visitors to taste by color.

Gunner is an illustration and animation studio obsessing over creating imagery that hypnotizes and stirs a little feeling in our guts. One of the top design inspiration examples, the Gunner website is minimalistic, sticking to a straightforward web design. 

The entire site’s homepage displays images of the company’s work, sticking to an inconsistent three-column display. Plenty of white spaces are visible on the site’s homepage, allowing users to focus their attention on the centralized display.

Forma is an easy and powerful benefits platform that works hard so benefits leaders can focus on being strategic, inclusive, and competitive. This web design inspiration is visually appealing, displaying video game-like functions consistently on the homepage. 

Welcoming visitors to the site is a display of animated icons on an extensive dark indigo background, displaying a mix of the logo’s four colors. The CTA buttons stand out in their Ultramarine Blue-colored background, prompting visitors throughout the homepage. 

Superlist is a productivity app home to all lists, helping users switch between work and their personal lives easily. One of the top design inspiration examples, the Superlist website is visually appealing, displaying bold colors and texts as its essential design elements. 

The entire Superlist homepage is aesthetically pleasing, fused to create an engaging web page. A parallax scrolling feature is visible as visitors scroll the homepage, adding to the site’s visual appeal.

Hiro offers developer tools that make it easy for its clients to build on Bitcoin. One of the top web design examples, the Hiro website is unique, predominantly displaying text as the site’s main design element. 

I love the display of video and text excerpts from its blog page on the homepage on an all-black background, sticking to a four-column layout. Consistently displayed on the site is the International Orange color, adding color to the site’s plain web design.

Phillip Lee is a designer, storyteller, and lover of airplane window seats, boldly stated in his site’s hero section. One of the top web design inspiration examples, Phillip site’s is aesthetically pleasing, fusing different design elements in an artistic display. 

This portfolio website uses an all-black background, making each design element more appealing to visitors. The entire site’s user interface is interactive, engaging screen readers and site visitors as they scroll through the homepage.

Daniel Aristizabal is an art director and digital artist working across the fields of arts, fashion, and entertainment to create stunning and inspiring artworks. One of the best examples of innovative web design, Daniel’s website is artistic and built on an Azul background.

Images of Daniel’s work are visible throughout the site’s homepage, treating site visitors to a colorful display. Each display has a CTA text with an arrow attached to it, prompting visitors to view each project in full.

Generation She is a community of exceptional female talent building and leading the next generation of billion-dollar companies. One of the best design inspiration examples with a cohesive theme, the Generation She website is unique with its bold display of design elements. 

A sliding text feature displays the names of companies the business has partnered with, boldly displayed and serving as social proof. There are several animated icons and shapes boldly displayed on the site, helping the brand build a welcoming web presence.

Tach Clothing offers a strong, timeless appeal that is simple and complex, taking inspiration from the delicacy of vintage clothing. 

One of the best innovative web design examples, the Tach Clothing website uses incredible imagery that tells a compelling story to build an incredible web presence. 

The hero section is captivating, displaying motion images in a split three-column, reeling in visitors to explore more. A search feature is visible in the site’s header menu, helping users easily access specific items on the site.

Malco Wallshop is a Solothurn-based startup offering customizable, affordable, and sustainable wooden letters that bring language and identity into homes.

One of the top design inspiration examples, the Malco Wallshop is aesthetically pleasing, sticking to a soft color palette for its website design.

Plenty of white spaces are visible on the site’s homepage, designed to encourage visitors to focus on specific items. I love the arrangement of the entire website, each section telling a compelling story of precisely what the brand is about. 

Bestie is an innovatively designed unisex product that incorporates a mix of weight, heat, and aromatherapy for an unparalleled experience. 

One of the best innovative web designs, the Bestie Hugs website is unique, welcoming visitors to a comfy image of a lady enjoying one of its products. 

The site’s header menu is extensive, displaying header texts, icons, the brand’s logo, and a language-switching feature. I love the display of image excerpts from its Instagram page on the homepage in a centralized four-column layout, each linked directly to the page.

Verti-Grow is a small, independent company on a mission to reconnect us back to nature in this ever-evolving and urban world we live in.

One of the top web pages, the Verti-Grow website’s visual design is eye-catching, displaying beautiful images of nature consistently on the homepage.

The CTA buttons on the site stand out, easily recognizable in their Tropical Rain Forest-colored background. Visible and pinned to the homepage is a Contact Us feature, serving as the site’s online communication channel.

Zelie for She is an unapologetic expression of one's authenticity and individuality, with its collection designed in Los Angeles by designer Elann Zelie. One of the best design inspiration examples, the Zelie for She website is modern, sticking to a clean layout for its website design. 

The high-quality display of its products is the recurring theme of its website design, helping to tell a compelling story from each scroll. Social media icons are visible and pinned to the right-hand side of the homepage, linking visitors to the brands’ social media channels.

Mighty Spice is a women-driven company helping its users achieve convenience in the kitchen without compromising taste or authenticity. This innovative web design example alternates between natural and soft colors for its website design.

Centralized images of the brand’s products are visible throughout the homepage, alternating between four and five columns for their layout.

I love the display of positive reviews from past clients displayed on the homepage in an interactive slideshow, visible as white fonts on an extensive Taupe background.

Renew Church is God’s family of imperfect people, empowered by the Spirit to live on a mission with Jesus. One of the basic web design examples, the Renew Church website is minimalistic, sticking to a straightforward web design.

This church site uses a Bianca-colored background, making the other design elements more prominent. Moving texts and shapes add to the site’s design aesthetics, engaging visitors with their fascinating display. 

The Compassionate Counseling St. Louis’ team specializes in anxiety and anger management therapy for kids and teens, ages 4 through college.

One of the best responsive web design examples, The Compassionate Counseling St. Louis' website is soothing, using a soft color scheme for its web design.

Animated images and bold typography are the consistent design elements on the site’s homepage, engaging site visitors as they scroll. An extensive FAQ section is visible on the homepage, providing answers to precisely what visitors need to know.

Soli is the investor behind Lattes & Leases, a platform she uses to provide the confidence and tools needed to dive into real estate and build wealth. One of the inspiring website designs, the Lattes & Leases is unique, welcoming visitors to a display of calm and soothing colors.

Full of catchy fonts and interactive elements, the entire Lattes & Leases is aesthetically pleasing, with plenty of eye-catching features.

I love the display of revolving and sliding texts and still and motion images on the site’s homepage design, engaging visitors as they scroll.

Good Job, Brain is a podcast, part quiz show, part offbeat trivia, and all awesome, headed by four pub quiz friends who are nuts about trivia. This great website design inspiration is aesthetically pleasing, with its interactive user interface. 

The bright orange color is the site’s predominant design element, visible throughout the site and serving as creative inspiration. I love the arrangement of texts on the site’s homepage, alternating between different font types and colors to attract more audience.

CAMP is a fitness and yoga studio with the belief that fortifying your soul is every bit as important as strengthening your body. One of the top website design inspirations, the CAMP website is unique, sticking to a straightforward web design. 

Listed beneath the hero section are the best activities CAMP over, sticking to a centralized display on an extensive Antique White background. 

Visible and pinned to the right-hand corner of the homepage is an accessibility icon, giving visitors control of the site’s layout.

Design Powers provides expert brand identity and website design to professional firms ready to rebrand, get higher-quality leads, and increase revenue. This beautiful website design inspiration is professional with a creative blend of design elements. 

Attached to the hero section is a slideshow listing the professional services the brand specializes in, immediately catching visitors’ attention. I love the font type displayed on the site, engaging screen readers and site visitors with its clean and neat display. 

Blackbird Foods is an artisanal producer of plant-based pizza, seitan, and wings made out of the highest quality ingredients. One of the outstanding website examples, the Blackbird Foods website is unique and designed on a consistent Light Pink-colored background. 

I love the display of the logo’s Deep Carmine Pink color on the site, visible as font color and background color for its multiple CTA buttons. Plenty of bold colors are visible as visitors scroll through the homepage, serving as background colors for the homepage’s different sections.