The 26 Best Luxury Websites For Design Inspiration

Updated Feb 12, 2024.

As a luxury brand owner or web designer, designing a high-end website with a luxurious, immersive, and elegant user experience is essential.

Creating a luxury website presents your brand in a positive light and helps you attract a specific audience that fits your ideal customer profile.

The process of creating a luxury website is not as easy as it sounds. You may need to hire a web design agency who have a great track record of designing luxury websites. A more cost-effective option involves using a website builder to get the job done.

The best website builders like Wix and Squarespace come with state-of-the-art web-building tools and luxury website templates that you can use to create your custom webpage.

This article covers the 26 best luxury website design examples you can use as a source of inspiration when designing your site.

Let’s get started.

1. Kviknes Hotel - Best Luxury Websites For Design Inspiration Example
Source: Kviknes

Kviknes Hotel has exuded tradition and hospitality since 1752. Today, with 190 guest rooms, the luxury design takes center stage, seamlessly blending old-world charm.  

I like how this luxury website design creates an eye-catching slideshow in its hero section that gives prospective clients a sneak peek into its expertise. 

This four-generation hotel delivers a solid user experience with its colorful, clean, and eye-catching layout. The site’s footer contains the logo of awards this hospitality brand has received due to its exceptional services and excellence.

Ballarat Premier Apartments, a Heritage Listed building gifted to Ballarat citizens in 1920, has been a luxury accommodation since 2013.

The white background makes all the colorful elements on the web page visible to interested clients and visitors. Locating this hotel's physical office is simple due to the availability of a Google map that displays the specific location in the footer section.

Visitors can use the contact form on the white-colored site footer to request information on Ballarat’s services.

Customs House Hotel is situated in Hobart's Maritime precinct and offers restaurants, bars, cocktails, and wedding and function venues.

The first catchy element is an automated slideshow of multiple stunning images displaying high-quality pictures of this hotel.

This homepage's menu navigation directs visitors to explore various sections of this site. I like how the home page uses a three-column grid layout to structure the gallery section.

The “Our Menu” page features the “Breakfast Menu, Book the Restaurant, and Restaurant Menu” CTA buttons to assist potential clients in making informed decisions.

4. Rose Hotel - Best Luxury Websites For Design Inspiration Example
Source: Rose hotel

The Rose Hotel & Motel offers pub classics and accommodations for tourism, business, dining, events, and weddings. The homepage features numerous high-quality images that captivate and aid visitors' exploration.

I like how this hotel website uses a tech-savvy digital marketing strategy that effectively features Rose's content in a visually appealing format.

The “What's on Weekly” page offers comprehensive information about Rose's diverse menu offerings. This site footer features Rose Hotel's content through multiple Instagram reels, enhancing visitor engagement and providing information about its offerings.

JaneJu, an Australian-born jewelry designer, is multi-talented and has executed projects for TV shows and movies.

This beauty website features a black-colored header with a hover effect, directing visitors to explore other interactive features of the site.

I like how the page uses a black-and-white color palette and a multiple-column grid layout with a thumbnail effect to structure the gallery section. 

She uses social proof in the content section to build her expertise by showing reputable brands where her work is featured.

6. Spa Belles - Best Luxury Websites For Design Inspiration Example
Source: Spa belles

Spa Belles is a family-run salon located in New York City that specializes in manicures, pedicures, and spa packages.

The first catchy element is the hero section, which features a high-quality image of Spa Belles, providing visitors with insight into their interests.

I love how the drop-down navigation menu at the top of the homepage provides users with convenience in exploring its various packages and page aspects. 

This spa website features a minimalist design with a white background color scheme. For those seeking design inspiration and the best luxury websites, a visit to Spa Belles' is a must.

Amsterdam Vintage Watches, a 1987 family-run business, specializes in trading world-renowned watches from Rolex, Patek Philippe, Audemars Piguet, and Cartier.

The first catchy element is the stunning background images displaying multiple high-quality pictures in the hero section. These multiple pictures link customers to another site in the gallery section of watches, where they can explore and make purchases.

I like how the homepage uses a three-column grid layout to structure the luxury brands and gallery section. This website design features a simple layout with a predominantly gray-and-white color scheme, which gives the page an elegant appearance.

8. Fairline Yachts - Best Luxury Websites For Design Inspiration Example
Source: Fair line

Fairline is a British luxury yacht manufacturer known for producing top-notch motor yachts and boats. This company collaborates with Italian yacht designer Alberto Mancini for luxurious designs.

What's handy about this great website is its use of multiple high-quality images and the dark gray background that makes every element shine.

The drop-down navigation menu is at the right corner of the homepage, which is your one-stop shop for seamlessly exploring every page aspect.

9. Casa Angelina - Best Luxury Websites For Design Inspiration Example
Source: Casa Angelina

Casa Angelina, a luxurious boutique hotel, boasts of a modern, clean design, impeccable services, and a tranquil atmosphere, showcasing stunning Mediterranean sea views.

This luxury website presents a modern Dolce Vita barefoot lifestyle, ideal for celebrating life's special moments and showcasing the uniqueness of luxury.

I love how this website designer's layout is impressively designed with high-resolution images strategically placed to captivate visitors.

This great website is impressive due to its white color scheme, which enhances the brand's elegant appearance.

Borgo Santandrea is a luxury hotel on Italy’s Amalfi Coast. The hotel is renowned for its elegant design, personalized services, and high-end luxury amenities.

This good luxury website welcomes visitors with stunning background images and videos showcasing different interior sections.

The site footer features Borgo's contact information and two social media icons to assist potential customers in finding the hotel and following their online presence.

I love how the page features a unique scrolling effect with high-quality images that effectively engage visitors.

Pricci Jewelry is a leading luxury and everyday jewelry brand in the local market, expanding into Portuguese lands, gaining market acceptance, and dominating the local market.

This luxury website homepage has a single grid layout with thumbnail effects on a white background color to display its content. Clicking on any of these images will transport you to a new page that contains information about the jewelry.

I like how potential customers can seamlessly use the search bar to locate various items and contents of interest.

St. Johns Bay Rum is a popular fragrance by the St. Johns Fragrance Company, renowned for its colognes, aftershaves, and soaps for over seven decades. You can’t miss out on how this luxury website changes to white and red colors while hovering over the header.

I love how the parallax scrolling effect and stylish fonts give the webpage an engaging look to excite potential customers about the site’s content. Each section features a CTA button at its base and titles for further exploration.

13. Meukow Cognac - Best Luxury Websites For Design Inspiration Example
Source: Meukow cognac

Meukow Cognac is a renowned brand with a rich history dating back to 1850. This brand offers various cognac products, including Meukow VS Blend Cognac, known for its quality and Maison Soulat heritage. 

The first catchy element is a stunning background image featuring a man sniffing wine through a glass. 

I like how this luxury website uses a slideshow to display different high-quality pictures of Cognac collections with a thumbnail effect to promote exploration.

This stunning website design has a black and gold color palette and vital elements like high-quality images.

Luxury Printing specializes in creating custom luxury business cards using various materials and effects, with worldwide shipping available.

This luxury printing website employs dark color schemes on a white background to visually capture the viewer's attention. The way this site mixes different bold fonts with white colors is impressive.

I like how the homepage effectively uses a two-column grid layout to organize the gallery section, encourage exploration, and facilitate purchases for potential customers.

The “Luxury Business Cards FAQs” section provides visitors with valuable insights into the brand's operations and how to use its services.

Lars and Susie Larsen founded Larsen Jewellery over a decade ago, focusing on providing high-quality, ethically made jewelry directly from the studio. 

This luxury website provides search options at the top of the homepage to enhance menu navigation and the user experience.

I like how this luxury website design incorporates multimedia elements, enhancing the user experience with top-notch images in soft color palettes.

This fashion website employs a slideshow in the testimonial section to make it interactive and engaging for visitors.

16. Jorge Adeler Jewellery - Best Luxury Websites For Design Inspiration Example
Source: Jorge adeler

Jorge Adeler is a family-owned, inspiring luxury jewelry brand specializing in various gems, ensuring their vision matches their rightful owners.

This homepage features a three-column grid to display high-resolution images of Jorge’s jewelry and fashion projects.

I love the way the homepage is visually appealing with bright colors, high-quality images, and motion graphics, ensuring clients feel welcomed.

The site footer features multiple Instagram reels and screenmoving images on the ‘red carpet’ section, showcasing content about Jorge Adeler's jewelry.

17. Welkeys - Best Luxury Websites For Design Inspiration Example
Source: Welkeys

Welkeys, a start-up in the French tech ecosystem, manages unique properties for short-term rentals for property owner clients and offers unforgettable stays to travelers. This beautiful website can serve as inspiration for creating your website.

The website designs are visually appealing, featuring soft color palettes, high-quality images, and the brand's logo for social proof.

I like how the homepage uses a slideshow in the testimonial section to make it interactive and engaging for site visitors.

Visionist is a high-end luxury optical and sun lens brand. This luxury website design contains top-notch images in soft color palettes and offers shoppers a friendly interface.

I love how the “featured collections” use high-quality images to showcase the luxurious lifestyle it offers its target audience. This luxury website provides search options at the top of the homepage to enhance menu navigation and the user experience.

The footer section showcases Visionist's various social media handles, allowing visitors to stay connected with the brand by engaging with its social media accounts.

Angelina Swann specializes in luxury fabrics and ornamental head coverings made from woven cloth, commonly worn by women in Nigeria and other African communities.

This brand identity focuses on “Aso oke,” a stiff, textured, and tightly hand-woven fabric that women typically wear for formal occasions and ceremonies.

The hero section features a visually appealing picture of models in a customized slideshow. This fashion's website has a colorful layout, with its dominant colors being coffee brown, black, and white.

I love how this luxury website features captivating video content for exploring and maintaining digital space.

20. Sal Parasuco - Best Luxury Websites For Design Inspiration Example
Source: Sal parasuco

Sal Parasuco, a renowned designer with over five decades of experience in the industry, specializes in denim and beyond-the-denim fashion.

This luxury website design has a simple and concise layout with multiple high-quality and motion images from the top to the bottom of the homepage. Each section features a CTA button at its base and titles for further exploration.  

I love how the parallax scrolling effect and stylish fonts give the webpage an engaging look to excite potential customers about the site’s content.

21. Goyard Paris - Best Luxury Websites For Design Inspiration Example
Source: Goyard

Goyard is a French luxury brand founded in 1853 and is renowned for its upscale leather products and accessories, including handcrafted trunks, bags, and luggage.

The first catchy element of the hero section features a captivating video showcasing the website's purpose, highlighting the brand's significant digital strategy.

I like how the white and green background makes all the colorful elements on the web page visible to interested clients.

The mega menu at the top of the page enhances brand identity and provides interactive features that make navigating multiple pages a seamless experience.

22. Prabal Gurung- Best Luxury Websites For Design Inspiration Example
Source: Prabal gurung

Prabal Gurung is a good luxury brand that launched a famous collection in February 2009, focusing on modern luxury, style, and glamor. 

Manufacturing in New York City, Prabal aims to uphold quality standards while supporting local communities and promoting domestic production.

This successful luxury site has a minimalist and straightforward design layout with a white color scheme that gives the page a sophisticated outlook.

I love how the homepage features multiple high-quality photos that display Prabal's expertise as a skilled fashionista. The footer section provides various payment options for potential customers.

Raven Dennis, a beauty expert, entrepreneur, and educator, owns the opulent beauty bar LVSH Beauty Bar. As one of the best luxury website examples, LVSH combines elegance with functionality to create an unforgettable online experience.

I like how this website balances images flawlessly with high-quality pictures and descriptions for deeper exploration. The yellow-colored CTA buttons guide potential customers and visitors to book an appointment.

24. Beauty Room - Best Luxury Websites For Design Inspiration Example
Source: Beauty room

Beauty Room is a luxury website that provides personalized digital solutions, focusing on design elements and catering to clients seeking relaxation, rejuvenation, and self-care.

This beauty site’s hero section features a smiling lady in the left corner, while brief information about the Beauty Room is available on the right.

I like how this beauty website is designed with a soft color palette that exudes elegance and a sophisticated outlook.

The “Our Services” page features various beauty services, and hovering over the pictures directs you to another page for further exploration.

Kylie Cosmetics provides various makeup products, such as lip kits, eyeshadow palettes, and highlighters. The drop-down navigation bar at the site’s header features various products from Kylie Cosmetics, enabling potential customers to explore other site pages.

This website design features a simple layout with a predominantly white, black, and light-pink color scheme, which gives the page an elegant appearance.

The site footer features multiple Instagram reels featuring content about Kylie’s cosmetics. I like how this page features catchy elements such as high-quality pictures and engaging videos for visitors to explore.

Dorchester Collection is a top luxury website with refined elegance and personalized service, allowing guests to embark on distinctive journeys. 

This luxury website design incorporates multiple colors, illustrations, and engaging site features that draw inspiration from the surrounding city.

The blurry, multi-colored slideshows display high-quality images of each hotel's location when hovering over its name, displaying a gallery of pictures.

I like how the page features catchy elements like moving texts, graphic designs, high-quality pictures, and engaging videos for visitors to explore. The strategic use of white spaces gives its content more visibility.

Luxury Website Designs FAQ

What Does a Luxury Website Design Look Like?

A luxury website design features stunning and high-quality content that makes it stand out from other website examples. This website embraces minimalism and stunning features, uncluttered layouts, allowing each unique content to shine and appeal to a specific audience.

How Do I Make My Website Look Expensive?

Some tips to consider when trying to make your website wear a luxury look include knowing that luxury demands exclusivity, building your website bespoke, with a brand identity to match, only the finest typography, focusing on seamless user interaction, spending on custom imagery, and luxury messaging and values.

What are the Most Popular Luxury Brands?

The most popular luxury brands include Gucci, Porsche, Jimmy Choo, Goyard, Telfar, The Ritz Carlton, Louis Vuitton, Prabal Gurung, The Savoy London, Off-White, Bottega Veneta, Land Rover, Balenciaga, Prada, Yves Saint Laurent, Swarovski, Cartier, Fendi, Armani, and Rolex.

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