Best Unique Websites of 2025 | 33 Design Examples
Check out different web pages and you will see a consistent design pattern featuring a hero image, a prominent call-to-action button, and three columns for content.
Using the same old and predictable template makes it difficult for your site to stand out. Imagine being promised a surprise birthday gift only to unwrap the gift and find out it’s the same gift you get every birthday!
The best web designers create unique websites that stand out from what you can easily find on the internet. You don’t have to apply the same design structures like using a grid-structured layout to design a beautiful site that converts.
This article explores the 33 unique website designs that you can draw inspiration from to create your own unique website.
Daniel Aristizabal is an art director and digital artist working across the fields of arts, fashion, and entertainment, using new technologies to create stunning artworks.
This unique website is visually stunning, creating experiences that linger on the minds of visitors throughout the site. I love how he uses broken grid sections to display featured projects to viewers.
The choice of Azul as the home page background color is one of the creative features of Dani’s site, making its content more appealing. I love the interactive display of still and motion pieces, treating visitors to a visually stunning display.
BackBIPoC offers a growing directory of BIPOC-owned businesses that is handy and within reach. This unique website example is visually stunning, headlined by stylish and bold font types on bold-colored backgrounds.
Beneath the hero section is a list of the businesses featured on BackBIPoC, boldly displayed in Green font on an extensive Almond background.
Pinned to the right-hand side of the homepage is an anchor menu, linked to other sections of the homepage and serving as a navigation tool.
BackBIPoC offers a growing directory of BIPOC-owned businesses that is handy and within reach. This unique website example is visually stunning, headlined by stylish and bold font types on bold-colored backgrounds.
Beneath the hero section is a list of the businesses featured on BackBIPoC, boldly displayed in Green font on an extensive Almond background.
Pinned to the right-hand side of the homepage is an anchor menu, linked to other sections of the homepage and serving as a navigation tool.
Fat Choy offers meals that are a kind of Chinese that are also vegan from its restaurant located at Broome Street, New York. One of the best unique websites, the Fat Choy website is uniquely built on a predominantly black-and-white color scheme.
Animated images take center stage in the site’s hero section, scattered in an inconsistent display over the Spring Wood background. Adding color to the homepage are colorful images of its meals boldly displayed in a centralized two-column display.
Bhroovi is the online portfolio of Broovy Groovy, a graphic, UI/UX, and motion designer creating experiences that thoroughly surprise, delight and provoke.
One of the best unique website examples, Bhroovi stands out in its consistent display of colorful high-quality images on its homepage’s black background.
Visible in a consistent two-column layout are images of Groovy’s work, categorized into different portfolios for easy access. A colorful donut icon is visible and pinned to the right-hand corner of the homepage, serving as the site’s online communication channel.
Ash Owens is an award-winning digital content creator nurturing her passion for travel, beauty, fashion, and lifestyle through her blog.
One of the top unique website examples, Ash’s website welcomes visitors with a slideshow display of herself in a section of her split-page hero section.
I love the display of images and videos from Ash's Instagram page above the footer section in a six-column layout, each linked directly to her page. Visible beneath the split-hero section are excerpts from her blog page, displayed in a uniform four-column layout.
Nedavius is a New York-based artist, art director, and digital designer helping to craft creative projects through visual world-building. This unique website example treats visitors to a display of several animated images.
A customized mouse cursor is visible over the home page as a pointing hand, adding a creative look to the site’s design. As users scroll through the site, they experience the parallax scrolling effect that makes navigation more exciting.
The sole purpose of Soliboy's business is to improve people's interest in sustainability, encouraging them to focus on all things green. This unique website design welcomes visitors with a centralized display of a vibrant plant on a Dark Tan background.
Gorgeous pictures of various plants, ceramic pots, and ready-to-mix soils give the site an eye-catching effect. There are CTA buttons that take users to the retailer's online store.
I love the display of photos connected to the Instagram page in a four-column layout, with a CTA button directing viewers to that page.
Awesome is a cutting-edge creative brand and product company by Deloitte Digital, crafting unconventional, exceptional, and outstanding brand identities and products.
One of the top unique websites, the Awesome website is unique, sticking to a consistent centralized display of its website’s content.
Visible beneath the hero section is a video feature captivating visitors and treating them to a display of some of the company’s work. Beneath the video is a display of interactive images of its latest branding, decorating the homepage’s plain white background.
Basil Gloo is a Webflow developer, designer, creator, thinker, and visionary who fully trusts in the flow of life. One of the unique website examples, Basil Gloo’s website stands out, displaying animated elements that users can draw inspiration from.
An FAQ section is visible on the homepage’s Fun Blue-colored background, providing ready answers to potential questions. I love how Basil displays a small selection of featured projects on his website to prove his expertise.
Visible are testimonials from past customers displayed in an inconsistent three-column layout, standing out on individual Bright Sun-colored backgrounds.
Never Summer is the world’s premier independent board company designing and building durable and high-performing snowboards. This unique website example stands out with a consistent dark theme visible throughout the site’s homepage.
Welcoming visitors and taking center stage in the site’s hero section is a display of the brand’s product and offering in a slideshow. Consistent in a four-column display are colorful images of products, adding color to the site’s dark-themed design.
Heco is a design studio that specializes in creating brands and websites that help small companies grow into big conglomerates. This unique website is interactive with each section on the homepage linked together in an engaging display.
Logos of awards and recognitions received by Heco over the years and displayed in Black on an extensive Merino background serve as social proof.
I love the moving slideshow feature displaying images from the Heco Instagram page, standing out in an inconsistent display style.
Populous Collective is a design consultancy that specializes in visual design and UX strategy for digital design systems, digital products, mobile applications, and desktop platforms. This portfolio website stands out in its interactive and unique web design.
Combined into one slideshow are several high-quality images of its products, serving as social proof to potential clients. Attached to each slideshow is a progress indicator in White, helping users keep track of the slideshow display of images.
Dopple Press is Brighton’s first and only dedicated risograph and design studio grounded in DIY culture and a love for creating unique pieces. This unique website example is visually appealing, combining bold colors and animated images in its unique website design.
The entire Dopple Press website displays several artistic elements, adding to the creative look of its unique website design.
Visible above the footer section are colorful images from the Dopple Press Instagram page, displayed in a five-column layout.
Dan Perrera is a well-acclaimed web designer making simple, powerful, and digital products that stand out in the digital space. This unique website example doubles as a portfolio site with a colorful blend of Purple and Blue welcoming visitors to its landing page.
Visible and pinned to the left-hand side of the landing page are texts in Black, serving as the site’s main navigation menu.
xMoney is the world’s digital payments network for all things money, offering a unified gateway to the future of payments. One of the top unique website examples, the entire xMoney website offers a pleasant user experience, sticking to a consistent black background.
The entire xMoney website is interactive, with every section linked together in an interactive display of design elements. Consistent on the xMoney unique website is bold typography, standing out as the site’s top design element.
HERoines is on a mission to provide women with a space to strengthen their bonds with one another while also helping them acquire critical life skills. This top unique website layout design is unique with a soft color scheme noticeable throughout the site.
The seated woman in the site's hero section first catches visitors' eyes, along with the text “The Focus is on HER,” which blends with the full-width image.
Notable on the site is the persistent use of vivid colors and high-quality photographs serving as the key motifs of the website design.
BlueReceipt is a technology company that builds conversational infrastructure for brands and businesses, creating a simple hub for their marketing automation and help desk needs.
One of the best unique website examples, the BlueReceipt leaves so much room on its homepage’s plain white background with white spaces visible everywhere.
The site’s call-to-action buttons are consistent with the brand’s logo colors, alternating between White and ArtyClick Deep Sky Blue as its background colors.
Displayed throughout the homepage are screenshot images of its platform, providing visitors with a clear message of the brand’s offerings.
DoneDone is the perfect 2-in-1 ticketing solution for small businesses, offering a platform for customers to cover their projects and customer support in one place. This unique website example is minimalist displaying images of its platform throughout the site.
Reviews from past clients displayed in a centralized four-column layout serve as social proof to potential customers. Visible are logos of brands DoneDone integrates with helping build trust in the brand and its services.
Noah Demeuldre is a rising star in the entertainment sector, known as a Belgian-Irish art director and a member of the British Film Designers Guild.
One of the great website examples, Noah’s website shows her passion for the performing arts, displaying images and videos in a lively manner.
A prominent anchor menu pinned to the right side of the homepage and linked to every section of the homepage serves as its primary navigational tool. Visible as visitors scroll through her site is a parallax scrolling effect, adding a unique touch to her website design.
Scott Synder is a photographer focused on partnering with creatives and brands to showcase beautiful and thoughtfully crafted designs, products, and spaces. This unique website is minimalistic, sticking to a straightforward website design to display his work.
Scattered throughout the site’s homepage are images of Scott’s past work in an inconsistent two-column layout, adding color to the homepage's plain white background.
Boldly displayed on the home page are logos of top brands Scott has worked with in Black, serving as social proof.
Legue is home to The Self-Love City Workshop, a 12-week journey that offers to guide you through self-loving practices. This unique website example is modern, offering users a pleasant experience on its user-friendly website.
A bold call-to-action button stands out in the site’s hero section in a black-and-white color scheme, prompting visitors to the brands’ online shop.
I love the display of images from its owner Josephine's Instagram page above the footer section in a centralized three-column layout.
Rose Island’s website has special interactive features that provide a fun experience. Welcoming visitors to the Rose Island unique website is a 3D representation of its edifice created by Italian architect Giorgio Rosa, one of his most stunning designs.
The Bamboo color stands out on the Rose Island unique website, prominent as texts and becoming a significant component of the site’s interactive tours.
I love how the centralized 3D image rotates as users scroll through the website, exhibiting the building's sides and revealing links to other pages.
Girlboss is a group of aspirational women ready to help women achieve success on their terms, significantly supporting female entrepreneurs and their businesses. This unique website example stands out in its display of subtle pastels throughout the home page.
The vibrant background on which the images and information are presented is the first thing visitors notice as they scroll through the site.
I love how the content on Girlboss' website is organized according to the areas in which it helps women, one of its web design creative ideas.
ARTIPS celebrates the little sparks of personality, believing that changing your look, expressing yourself, and feeling beautiful should be easy and fun. One of the best unique websites, the ARTIPS website is visually appealing, displaying a soft color scheme throughout the site.
I love the display of testimonials from past clients in a separate section on the homepage on a plain white background with clear and legible fonts.
You can’t help but admire the images from its Instagram page in a five-column carousel feature with two black arrow icons aiding navigation.
Simply Chocolate creates responsible and fair gourmet chocolate of exclusive quality with only the best natural ingredients. This unique eCommerce website example is modern with a clean website design.
The font type on the Simply Chocolate website is unique, engaging users as they scroll through the homepage. Consistent throughout the home page in a centralized four-column display are images of its products, displayed over a plain white background.
KLEVR helps entrepreneurs produce profitable, live events that massively transform their clients' lives. One of the top unique websites, the KLEVR website displays vibrant colors as the bedrock of its website design.
Captivating visitors on the KLEVR unique website is a combination of straight and gradient styles, adding to the site’s stunning design scheme.
Bold numbers are visible on the homepage beneath the logos of well-known companies that KLEVR has partnered with, which helps put the brand in perspective.
Armor Shield Exteriors is Connecticut’s leader in full-service roofing, roof replacement, and roof repair, offering exceptional service to its clients.
One of the top unique website examples, the Armor Shield Exteriors website is unique, consistent with its display of bold colors throughout the site.
The hero section of the Armor Shield Exteriors website is aesthetically pleasing, adding a unique touch to the site’s web design. Visible in a centralized four-column layout are the company’s services, headlined by bold texts and animated icons.
Vermillion Jewelry is a luxury fashion brand offering top-quality jewelry items that tell a unique story and have zodiac sign names. Welcoming visitors to Vermillion Jewelry's unique website is a display of high-quality images of its products, taking center stage in the hero section.
The entire Vermillion Jewelry website is interactive, treating visitors to a display of its products using still and moving segments throughout the site. Visible on the site is a parallax scrolling feature, adding to the site’s long list of unique elements.
Wogan is a wholly independent family company established in the heart of Bristol, offering environmentally friendly hand-roasted coffee. One of the best unique websites, the Wogan website is visually appealing, treating visitors to a color hierarchy on its site.
The CTA buttons on the Wogan website are clear, sticking to La Salle Green as the background color for its multiple CTA buttons. Adding a unique touch to its website design are wavy lines used to distinguish between different sections on the homepage.
Gunnar Freyr Gunnarsson is a self-taught photographer who captures images that reflect his affection for his own Iceland. Icelandic Explorer is Gunnar’s official website, welcoming visitors to a slideshow displaying photographs of animals and natural landscapes.
A passionate Squarespace ambassador and an official Canon Nordic photographer, Gunnar displays bold colors as a background for different sections of his homepage.
Capturing visitors’ attention is the display of bold and stylish typography, adding an artistic touch to the site’s web design.
EvenGreener offers composters that transform waste into beneficial produce that transforms gardens, helping to lead an EverGreen lifestyle.
One of the best unique website examples, EvenGreener sticks to all things green, displaying its logo’s Nasty Green and Green Pea colors extensively on its site.
Logos of top brands endorsing EvenGreener are visible on the homepage in a black-and-white color scheme, serving as social proof.
Visible and pinned to the right-hand corner of the homepage is a chat feature providing visitors with an online channel to contact the brand.
ELEAT is a UK-based healthy food brand reinventing cereal by providing balanced, high-protein cereal with no compromise on taste or convenience. One of the top unique website examples, the ELEAT website stands out, displaying bold colors throughout the site.
Beneath the hero section is a display of bold text in a sliding announcement feature, announcing the brand's healthy offerings. Displayed in a centralized four-column layout are colorful images from the ELEAT Instagram page, each linked directly to the page.
Best Unique Website Examples FAQs
A unique website has a clear sense of identity that makes it stand out from other websites. The website design and design elements play a huge part in how unique a website is, setting it apart from other website types.
Using standout design elements is one of the effective ways to make your website unique and stand out from other websites. A unique website is dependent on its web design. Blending different design elements helps give a website a unique and distinctive look.
Every website should have a modern and clean layout to attract its target audience and boost its conversion rate. Unique typography, responsive design, engaging hero images, and background videos are the top unique web design elements every website should have.
Yes, you can build a unique website without hiring a web designer with website builders who offer different design templates. A website builder is an effective DIY tool, helping users build their own websites with pre-made templates, without having to design or write a single code.
Search engine optimization practices are a set of guidelines that improve a site’s organic rankings in top search engines like Google. An effective website creation tool, on-site optimization, researching keywords, and building backlinks are some of the best SEO practices to use for your own website.